ESTM - Mestrado em Gestão e Sustentabilidade no Turismo
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- Accessible Tourism in Russia: Recommendations for a Universal Design, Barrier-free EnvironmentPublication . Amineva, Inna; Almeida, Anabela Clemente Elias; Oliveira, Fernanda Maria FernandesRecently, barrier-free tourism has become increasingly important. The number of people with disabilities around the world is growing. Most of these people want and can travel. But not all countries and cities have a sufficiently adapted environment for comfortable movement. The purposes of this master’s thesis are to research accessible tourism in the cities of the Russian Federation, determine the problems that people with disabilities face in Russia during travel, understand how the lack of an available environment affects the desire to travel. The principles of universal design are also discussed in this work, and special attention is paid to how these principles should be followed in the tourism industry. In addition, define what changes will be the most effective in developing an accessible environment and will be able to lead to an increase in the number of disabled people as participants in tourism. This study is based on semi-structured interviews. The questions for the research have been prepared after an extensive analysis of the current state of the theory. The research was performed among people with disabilities who use wheelchairs or their caregivers. The experiences of twelve participants were evaluated. The analyses of the interviews identified several challenges that the participants were dealing with. These findings provided a clearer understanding of the problems currently being experienced by the study group. They also helped address a number of outstanding research questions. To sum up the findings of this research, the availability of an accessible environment is a crucial factor when choosing a holiday destination for people with disabilities and their caregivers. The developed accessible environment gives people with disabilities a sense of freedom, independence, and makes them equal members of society and motivates them to choose new places to travel. Thus, creating a barrier-free environment might play an important role in attracting new visitors and become a serious competitive advantage among tourism companies.
- Achieving sustainable in hotel industry by introducing more environmentally friendly eco-tourism practices and promotion green consumers and tourismPublication . Chennana, Rakesh Reddy; Jorge, João Paulo da Conceição SilvaThe increased awareness and concern regarding the environmental sustainability do not only have influence on consumers' perspectives and choice but also on the businesses and their profits. Due to an increase understanding regarding environmentally friendly products and services there have been an increased demand for green tourism. Leading to an increase demand for businesses especially hotel industry industry to achieve sustainability and show level of environmental responsiveness. Resulting in a great measures taken by hotels and tourism industry to implement environmentally friendly measures and social responsiveness to achieve customer satisfaction by providing competitive edge and gain destination competitiveness in terms of green tourism. ....
- An Institute to promote the learning of aerial photography, which will promote the academic tourism in Portugal, help in the formation of destination image and promote sustainable tourism in Portugal.Publication . Sheikh, Asma; Schön, Michael; Martins, Rui Alberto de FreitasThis business plan is focused on promoting sustainable academic tourism and destination image of Portugal. Pixair Institute acts as a medium for achieving this by attracting international students, promoting student mobility and providing the students in Portugal the opportunity to, learn UAV pilot skills, aerial photography and enhance their career opportunities, maintaining sustainability by keeping the guiding principles required for economic, environmental and socio-cultural sustainability. Pixair focuses on providing attractive training services, with the cutting-edge equipment and expert staff, at a reasonable cost and flexible learning hours in the most attractive city of Portugal, Lisbon. The aim of Pixair is to combine the concept of achieving academic tourism by encouraging student mobility, and create destination image of Portugal, with aerial photography services through UAV, and promote Lisbon as a competitive destination for providing aerial photography and UAV pilot skills, compared to other institutes around the world. The plan focuses on analyzing the needs of Portugal, in terms of social, economic and environmental aspects and designing its structure and objectives required. Focusing on using an approach required for planning business model, such as Business Model Canvas determining the external market and internal environment by conducting questionnaires, competitor analysis and using it efficiently to plan effective strategies required for implementing the plan. Lastly designing a work plan and milestones required as a benchmark for analyzing the business financial projections for the next 5 years to determine the profitability and feasibility of Pixair. Pixair received a good response from students, photographers, and businesses for providing this opportunity in Portugal by promoting academic and sustainable tourism in Portugal by encouraging and promoting this new niche-segment of tourism in Portugal.
- Attitudes and perception of destination certification towards sustainable tourism developmentPublication . Chan, Tiffany Kit-Yee; Dias, Francisco Teixeira PintoSustainable tourism has been a topic of discussion for decades, but it is more relevant now than ever. Prior to COVID-19, many tourist destinations were grappling with the negative impacts of mass tourism. The global pandemic has caused international travel to pause temporarily, allowing certain tourism hotspots a much-needed break. However, without addressing the issue with appropriate measures, the crowds will return as will the consequences. Many destinations have taken the opportunity to reassess their sustainability practices by introducing improved destination management frameworks with sustainability strategies as the overarching theme of their recovery plan. Policy makers, destination managers, and tourism experts in the public and private sector are constantly seeking effective tools to better manage tourism and destination development in a sustainable manner. Certification is one of many tools available. Although not a new concept, it is well-known yet widely debated. Destination certification and assessment is an emerging trend, with more tourism destinations striving to become certified. There is also an increase in the number of ecolabels to choose from. However, tourism destinations are complex in nature, with multiple stakeholders and interest groups involved. Previous research has addressed challenges and opportunities affiliated with destination certification, but rarely from the perspective of tourism stakeholders in certified destinations. This study aims to address the impact of destination certification on tourism and sustainable development through the perspective of local tourism stakeholders in destination’s that have achieved certification.
- Beyond the perfect wave : environmental awareness of surf tourism : a case study of Peniche, PortugalPublication . Springwald, Sarah,; Jorge, João Paulo da Conceição SilvaThis dissertation was conducted in fulfillment of the requirements for a Master degree in Sustainable Tourism Management at the School of Tourism and Maritime Technology of the Polytechnic Institute of Leiria in Peniche, Portugal. The sustainability of surf destinations has gained considerable attention over the last decades and surfers have been identified as key stakeholders for the planning and development of sustainable surf tourism. In order to achieve changes in people’s behavior, it is important to gain insights into their beliefs and values and how these influence their decisions. Therefore, the purpose of this study is to assess surf tourists´ environmental awareness by using the revised NEP scale (Dunlap et al. 2000) and additional questions, and thus, simultaneously enlightening the contradictory relationship between the representation of surfers and the environment, and further contribute to sustainable surf tourism planning and development. A quantitative method was applied to this study by conducting a questionnaire amongst 145 surf tourists in Peniche, Portugal. The results show, contrary to other studies and the representation throughout media, that surf tourists do not identify with the term environmentalist. Nevertheless, they have a strong ecological worldview, meaning that they have an environmental awareness in a broader sense. The majority of the respondents display a mid-ecological to pro-ecological attitude. However, when it comes to surf related issues and the environment, it seems that there is a lack of awareness. Further, it shows that there is a high willingness to advocate for the environment, however, it became also evident that there is a lack of knowledge on how to advocate for the environment amongst most respondents. Thus, the findings suggest that there is a need to educate and engage surf tourists.
- Business Plan for HUBS - City Camping BerlinPublication . Shiller, Matthias; Jorge, João Paulo da Conceição SilvaCity camping as a form of low budget accommodation that has great potential to be established in urban spaces of major cities around Europe. With example of Berlin, HUBS city camping provides an in depth look on how to set up an urban camping enterprise that is managed and operated on the core principles of sustainable management. The business plan covers all aspects of the enterprise and develops a 5-year plan of operation. It further provides evidence that a low-tech business solution can be viable in terms of socio-economic growth and environmental improvement.
- Business plan for the wilderness guide cooperative ÄesPublication . Pöysä, Antti Emil; Santos, Luís Filipe Marinho LimaThesis in Finnish is opinnäytetyö, a word that can be translated as "showcasing of what has been learned". Firstly, this business plan is written to apply, as versatilely as possible, what I have learned in the University of Applied Sciences for Engineering and Economics Berlin's Bachelor in International Business program and later in the Polytechnic of Leiria's Master in Sustainable Tourism Management program. Secondly, the business plan utilises my experience and networks in organising up to three week wilderness tours, which I have done in more or less wild environments in Finland, Portugal, and Russia. The reasoning and justifications in this plan are possibly more thorough than a regular business plan would have, since this one is done partly for academic purposes. Despite the academic approach, the business plan is still a functional and flexible decision making tool. One of the goals was to write a plan that can be easily understood and followed by the internal stakeholders of the business. The business plan is for a company that offers one to two weeks guided, self–sustained wilderness tours in the Finnish Lapland, which are done by hiking, paddling, or skiing. The business is sustainable by practice, not just by policy. The tour packages are all inclusive, with first and last night with indoor accommodation, while the rest are spent camping. Food is cooked and enjoyed out in the wild as well. The natural environment is the main attraction of the tours. The tours are planned and organised by professional wilderness guides, using the service development framework created for the business. As described in the plan, the Finnish Lapland has optimal natural environment for multiday wilderness tours, and the business environment is favourable as well. The operation area of the business can be conveniently expanded to Sweden and the rest of the Finland. Potential markets for wilderness tours in Lapland are primarily in Europe, in Germany, France, and the United Kingdom, not forgetting the domestic tourists. The value based, relatively high price of the tours limits the potential market, but according to the market research, sustainable and experiential nature tourism service is considered something worth paying for by a modern traveller.
- Casa DozePublication . Reis, João Artur Lopes; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraThis master's project delves into the realms of holistic tourism, wellness tourism, and the tourism industry's evolving landscape through the lens of sustainability. With a specific focus on the Mafra region in Portugal, the study aims to address three primary objectives: firstly, to comprehensively explore the existing literature and conceptual foundations of holistic and wellness tourism; secondly, to assess how the tourism industry is aligning with wellness concepts and identify emerging trends in wellness tourism; and finally, to evaluate the feasibility of establishing a sustainable holistic tourism venue named Casa Doze in the Mafra region. The study starts by establishing the theoretical framework, highlighting the interconnectedness of holistic tourism, wellness, and sustainability. It underscores the pursuit of holistic well-being, encompassing its different dimensions, within the context of contemporary society. With the tourism industry increasingly recognizing this pursuit, the study attempts to shed light on how tourism can contribute to individual well-being. In the practical exploration, the study turns its attention to Portugal and, more specifically, the Mafra region, which exhibits burgeoning potential as a holistic tourism hub. A meticulous examination of the current holistic tourism landscape in Mafra substantiates the viability of the Casa Doze project. This section also draws on insights derived from interviews with key stakeholders in the holistic tourism industry, providing valuable perspectives on challenges, priorities, and future trends. While the study achieves its objectives, certain limitations are acknowledged. These include a limited sample for interviews and the absence of an in-depth financial analysis for the Casa Doze project. To conclude, this study serves as a foundational exploration of the dynamic interplay between holistic tourism, wellness, and sustainability. It aims to contribute to the broader narrative of enhancing well-being and personal transformation in the evolving landscape of the tourism industry.
- Chilero Coffee: The feasibility of opening a Guatemalan specialty coffee shop with a sustainable focus in LisbonPublication . Garcia, Genesis; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraThis project examines the feasibility of opening Chilero Coffee, a Guatemalan specialty coffee shop with a sustainable focus in Lisbon, Portugal. The investigation includes a literature review, interviews with specialty coffee stakeholders in Lisbon, as well as a SWOT analysis. The purpose of the study is to identify the potential of the specialty coffee shop concept as well as the challenges it may face. The literature review introduces the world of specialty coffee, explores culture and tourism trends in Lisbon as they relate to specialty coffee, presents relevant sustainability issues, and offers a case study on Guatemalan coffee production. Methodologically, and with the aim of better understanding local market trends and consumer preferences, an interview was conducted with a panel of 10 people, experts in specialty coffee shops and representatives of Lisbon’s Tourism and Hospitality industry. Lastly, a SWOT analysis was applied to assess how Chilero Coffee as a business concept compares to its competition, as well as to present strategies it can use to give it a competitive edge. The study’s findings reveal numerous strengths Chilero Coffee already holds as a one-of-a-kind coffee shop concept that will attract a loyal customer base. These include showcasing high-quality Guatemalan coffee, engaging in sustainable coffee production and consumption practices, offering engaging intercultural programming, and making creative use of the café’s space as an educational and cultural hub to distribute comprehensive knowledge about specialty coffee and Guatemalan culture. From the research, a few weaknesses emerged. These include high operational costs, a narrow product offer, and potential price barriers for some customers. However, the analysis also introduced compelling opportunities for Chilero, such as expanding upon Portugal’s existing coffee knowledge and Lisbon’s eveloping specialty coffee scene, cultivating cultural exchange, fostering community between foreigners and locals, and inspiring slow tourism practices. Lastly, some of the potential threats to Chilero Coffee’s success include high competition in the market, a lack of awareness of Guatemalan culture in Portugal, and unpredictable environmental conditions that could affect specialty coffee production. While Chilero Coffee may face some challenges, the café has commensurable strengths and opportunities to responsibly promote Guatemalan culture, nurture intercultural exchange, and encourage sustainable production and consumption practices in consumers and other similar business types. The findings presented in the study provide valuable insights and support for starting a Guatemalan specialty coffee shop with a sustainable focus in Lisbon, Portugal.
- Climate change impacts on destination choice : a case of PenichePublication . Guliyeva, Ilaha; Jorge, João Paulo da Conceição SilvaAs climate change gains more concern from global context, the literature in this area is growing rapidly, especially giving more attention to the researches on the relationship between climate change and tourism. This thesis examines the potential impacts of climate change on destination choice and how these impacts may influence choice of tourists visiting Peniche. Therefore, Peniche, a small coastal city in Portugal, has been chosen as a case study and quantitative method was applied for the research through conducting a questionnaire to the domestic and international tourists visiting Peniche. The findings show that despite of climate change impacts, the majority of respondents will still travel to Peniche, but not in the peak seasons. The research concludes that as it is expected, climate change will influence destination choice and timing of travel through shifting peak seasons to shoulder seasons. The thesis contributes to the limited climate-related research in Portugal.