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Achieving sustainable in hotel industry by introducing more environmentally friendly eco-tourism practices and promotion green consumers and tourism
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Resumo(s)
The increased awareness and concern regarding the environmental sustainability do not only have influence on consumers' perspectives and choice but also on the businesses and their profits. Due to an increase understanding regarding environmentally friendly products and services there have been an increased demand for green tourism. Leading to an increase demand for businesses especially hotel industry industry to achieve sustainability and show level of environmental responsiveness. Resulting in a great measures taken by hotels and tourism industry to implement environmentally friendly measures and social responsiveness to achieve customer satisfaction by providing competitive edge and gain destination competitiveness in terms of green tourism. ....
Descrição
Palavras-chave
sustainable hotel industry eco-tourism mass tourism destination competitiveness sustenable tourism indicators strategic development