CiTUR - Artigos com peer review
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- Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of EmployeesPublication . Alves, Patrícia; Santos, Vasco; Reis, Isabel; Martinho, Filipa; Martinho, Domingos; Sampaio, Marta Correia; Sousa, Maria José; Au-Yong-Oliveira, ManuelIn a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization.
- Discovering the Dynamics and Impact of Motorcycle Tourism: Insights into Rural Events, Cultural Interaction, and SustainabilityPublication . Monteiro, Anabela; Lopes, Sofia; Carmo, Manuel DoThis study explores the dynamics of motorcycle tourism in rural areas and its potential contribution to sustainable and regenerative development. A bibliometric analysis of management-related publications was conducted using the Web of Science Core Collection, focusing on topics such as tourism, motivation, rurality, and motorcycling. VOSviewer software (version 1.6.20) was employed to support this analysis. Based on the literature, a theoretical framework was developed, leading to four research hypotheses that aimed to empirically examine the relationships between cultural motivation, community interaction, type of accommodation, event location, and tourist behaviour. To test these hypotheses, structured questionnaires were distributed in person during rural motorcycling events in Portugal, yielding a valid sample of 233 respondents. The data were analysed using SPSS 28 software via statistical methods to reduce dimensionality and identify latent structures, chi-square tests, and logistic regression. The results confirmed all four hypotheses, highlighting the importance of cultural motivation for return intentions, community interaction for perceived authenticity, accommodation type for destination recommendations, and event location for overall satisfaction. The study also identifies gender-related differences and reinforces the value of immersive, co-created experiences in enhancing the competitiveness of rural destinations. This theoretical contribution supports the advancement of motorcycle tourism as a sustainable niche while offering practical guidance for inclusive and regenerative tourism planning.
- The Impact of Geographical Factors on the Banking Sector in El SalvadorPublication . Hansen, Anders Lundvig; Lima Santos, LuísThis study explores how geographical factors shape El Salvador’s banking sector, particularly focusing on regional disparities, urbanization, and vulnerability to natural disasters affecting access to financial services. By employing a mixed-methods approach that combines quantitative data and qualitative interviews, the research analyzes how these geographical challenges impact financial inclusion and banking development. Data from the Central Reserve Bank of El Salvador and financial institutions is examined alongside Geographic Information Systems (GISs) to illustrate the spatial distribution of banking services. Interviews with stakeholders, including bank representatives and clients from urban and rural areas, reveal a significant urban–rural divide, with approximately 75% of bank branches and 80% of ATMs situated in urban centers, particularly in San Salvador. Rural areas face limited access to formal banking due to challenging topography and inadequate infrastructure, leading to increased financial exclusion and reliance on informal systems. Natural disasters further disrupt banking infrastructure and heighten the need for emergency loans. While urbanization has spurred financial growth, it has also resulted in informal settlements with restricted access to formal services. As its main contribution, this study provides one of the first in-depth, geographically grounded analyses of financial exclusion in El Salvador, offering original insights into how spatial inequalities and disaster vulnerability intersect to shape banking access and economic participation. The study calls for a more inclusive banking sector, recommending mobile and digital banking expansion, agent banking in underserved areas, and improved disaster risk management to enhance economic participation across all regions.
- Sustainable Tourism Marketing Through Destination Image: An AHP Approach for UNESCO Creative Cities in Gastronomy—The Case of Popayán, ColombiaPublication . Moreira, Pablo Henrique de Oliveira; Fraga, Carla; Lavandoski, Joice; Almeida, Paulo; Cardoso, LucíliaPopayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic ‘myth of origin’ within the network. In the context of growing demands for local strategies aligned with the Sustainable Development Goals (SDGs), it is pertinent to understand how founding cities manage and project their image through sustainable tourism marketing. Almost two decades later, this study examines how Popayán communicates and sustains its image within the UNESCO Creative Cities Network (UCCN), guided by sustainable tourism marketing principles. Methodologically, the study adopts an exploratory and descriptive case study approach, based on documentary analysis of institutional sources and the application of the adapted Analytic Hierarchy Process Image—UNESCO Creative City Gastronomy (AHPI-UCCG) model. The results provided the following: (1) a multidimensional analysis of Popayán’s image in the context of sustainable marketing; (2) an assessment of how the city’s image responds to current branding challenges, using the adapted AHPI-UCCG model; and (3) a proposal for a context-sensitive investment agenda aligned with sustainability objectives. These results support the development of a personalised strategy for Popayán and demonstrate the potential of this approach to inform analyses of other Creative Cities of Gastronomy, while recognising the unique symbolic role of Popayán as the foundational case.
- Impact of Management Indicators on the Business Performance of Hotel SMEs in MexicoPublication . Brito, Antonio Emmanuel Pérez; Zapata, Martha Isabel Bojórquez; Lima Santos, Luís; Gomes, ConceiçãoEmpirical studies on management control and business performance are growing. However, a research gap exists regarding the tourism development/hotel small- and medium-sized enterprises (SMEs), particularly in terms of administrative management and organizational functions. Hence, drawing from the principles of management control, specifically about the utilization of business performance evaluation techniques, this study aimed to construct a business performance index for hotel SMEs in the state of Yucatán, Mexico. To this end, the index evaluated multiple variables including investment, profitability, financing sources, operating metrics, and the utilization of financial information. To accomplish the goals, this study administered surveys to the proprietors/administrators of 139 hotel SMEs. It employed a quantitative approach and utilized the multiple linear regression model with the forward technique. Its findings demonstrate that the utilization of financial information and funding sources have the most substantial correlations with business performance. As theoretical and practical implications, a business performance index arose, replying to the needs presented by the Mexican Association of Hotels in Yucatán.
- Use of Generative AI by Higher Education StudentsPublication . Sousa, Ana Elisa; Cardoso, PaulaThis research aims to explore the use, perceptions, and challenges associated with generative AI (GenAI) among higher education students. As GenAI technologies, such as language models, image generators, and code assistants, become increasingly prevalent in academic settings, it is essential to understand how students engage with these tools and their impact on their learning process. The study investigates students’ awareness, adoption patterns, and perceptions of generative AI’s role in academic tasks, alongside the benefits they identify and the challenges they face, including ethical concerns, reliability, and accessibility. Through quantitative methods, the research provides a comprehensive analysis of student experiences with generative AI in higher education. The findings aim to inform educators, technologists, and institutions about the opportunities and barriers of integrating these technologies into educational practices and guide the development of strategies that support effective and responsible AI use in academia.
- Investigating the Relationship Between ESG Performance and Financial Performance During the COVID-19 Pandemic: Evidence from the Hotel IndustryPublication . Kaminskyi, Andrii; Osetskyi, Valerii; Almeida, Nuno; Nehrey, MarynaThe global economy was profoundly impacted by the emergence of the COVID-19 pandemic, with the hotel industry being among the sectors most severely affected. This study explores the relationship between environmental, social, and governance (ESG) performance and financial performance during the pandemic, focusing on 35 of the world’s largest hotel companies. A structured methodology was employed to assess short-term financial resilience using the shock depth (SD) and recovery rate (RR) indicators and long-term performance through the value-added weekly index (VAWI) and K-ratio. The findings of this study indicated that faster recovery was associated with greater capitalization. Furthermore, analysis of ESG scores indicated a median increase from 2019 to 2022, particularly in the figures of the environmental component. Despite these increases, pre-pandemic ESG scores demonstrated limited influence on short-term financial performance, though a correlation was observed between governance scores (as ESG score subscores) and long-term K-ratios. This finding suggests potential trade-offs between improving financial performance and maintaining governance standards in the sense of ESG scores. This study points to the intricate interplay between ESG and financial metrics during systemic crises, providing valuable insights for risk management and strategic planning in the hospitality business. The implications of these findings extend to the enhancement of resilience and the alignment of ESG strategies with financial sustainability.
- Influências de séries televisivas na afirmação de Destinos Turísticos – o caso da série BorgenPublication . Carvalho, Ana Paula; Gosling, Marlusa Sevilha; Almeida, António Sérgio AraújoA compreensão da relação entre a produção cinematográfica e a afirmação dos locais de filmagem como Destinos Turísticos Alternativos foi o principal objetivo do presente trabalho. Por meio do estudo de caso da série televisiva BORGEN, pretende-se compreender as relações que se estabelecem nos locais de filmagem e que critérios estão na base da escolha dos mesmos pelos produtores audiovisuais, constatando-se que as séries televisivas influenciam a escolha de destinos turísticos.
- Residents’ perceptions of tourism and their implications for policy development: evidence from rural PolandPublication . Kosmaczewska, Joanna; Thomas, Rhodri; Dias, FranciscoAcademics and policy-makers have long been interested in understanding the interplay of factors that influence resident perceptions of local tourism development. This article reports the results of a study that is both methodologically and contextually novel. It uses the chi-square automatic interaction detection method (CHAID), which is usually associated with other fields, most notably consumer marketing, to examine residents’ perceptions of tourism development in rural Poland. It contributes to the literature by revealing the need to segment residents appropriately and highlights which constituencies in rural communities are most likely to be positively (and negatively) disposed toward tourism. This creates opportunities for more nuanced policy interventions.
- Tourism experiences: Core processes of memorable tripsPublication . Coelho, Mariana de Freitas; Gosling, Marlusa de Sevilha; Araújo de Almeida, António SérgioTourism is an activity that can provide different experiences to customers, but there is still a lot to know about the factors that contribute to a memorable journey. This study aims to propose a theoretical framework by identifying the core processes that are sense-making and meaningful in a Memorable Tourism Experience (MTE). The method is exploratory and qualitative, using travel narratives of Brazilian tourists. Data analysis was based on grounded theory and followed the steps of open, axial, and selective encoding. The results contribute to the formation of a substantive theory and point out three dimensions (personal, relational, and environmental), which appear to be crucial to memorable experiences. Besides, the tourist who has a memorable experience goes through the stages of: 1) Ambiance, 2) Socialization and 3) Emotions and Reflection. The findings also indicate that it may be more enriching to investigate MTEs components of experience in general rather than consider what makes a particular experience more memorable than others.