ESTM - Mestrado em Gestão e Sustentabilidade no Turismo
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Percorrer ESTM - Mestrado em Gestão e Sustentabilidade no Turismo por Domínios Científicos e Tecnológicos (FOS) "Ciências Sociais::Economia e Gestão"
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- Achieving sustainable in hotel industry by introducing more environmentally friendly eco-tourism practices and promotion green consumers and tourismPublication . Chennana, Rakesh Reddy; Jorge, João Paulo da Conceição SilvaThe increased awareness and concern regarding the environmental sustainability do not only have influence on consumers' perspectives and choice but also on the businesses and their profits. Due to an increase understanding regarding environmentally friendly products and services there have been an increased demand for green tourism. Leading to an increase demand for businesses especially hotel industry industry to achieve sustainability and show level of environmental responsiveness. Resulting in a great measures taken by hotels and tourism industry to implement environmentally friendly measures and social responsiveness to achieve customer satisfaction by providing competitive edge and gain destination competitiveness in terms of green tourism. ....
- Beyond the perfect wave : environmental awareness of surf tourism : a case study of Peniche, PortugalPublication . Springwald, Sarah,; Jorge, João Paulo da Conceição SilvaThis dissertation was conducted in fulfillment of the requirements for a Master degree in Sustainable Tourism Management at the School of Tourism and Maritime Technology of the Polytechnic Institute of Leiria in Peniche, Portugal. The sustainability of surf destinations has gained considerable attention over the last decades and surfers have been identified as key stakeholders for the planning and development of sustainable surf tourism. In order to achieve changes in people’s behavior, it is important to gain insights into their beliefs and values and how these influence their decisions. Therefore, the purpose of this study is to assess surf tourists´ environmental awareness by using the revised NEP scale (Dunlap et al. 2000) and additional questions, and thus, simultaneously enlightening the contradictory relationship between the representation of surfers and the environment, and further contribute to sustainable surf tourism planning and development. A quantitative method was applied to this study by conducting a questionnaire amongst 145 surf tourists in Peniche, Portugal. The results show, contrary to other studies and the representation throughout media, that surf tourists do not identify with the term environmentalist. Nevertheless, they have a strong ecological worldview, meaning that they have an environmental awareness in a broader sense. The majority of the respondents display a mid-ecological to pro-ecological attitude. However, when it comes to surf related issues and the environment, it seems that there is a lack of awareness. Further, it shows that there is a high willingness to advocate for the environment, however, it became also evident that there is a lack of knowledge on how to advocate for the environment amongst most respondents. Thus, the findings suggest that there is a need to educate and engage surf tourists.
- Business plan for the wilderness guide cooperative ÄesPublication . Pöysä, Antti Emil; Santos, Luís Filipe Marinho LimaThesis in Finnish is opinnäytetyö, a word that can be translated as "showcasing of what has been learned". Firstly, this business plan is written to apply, as versatilely as possible, what I have learned in the University of Applied Sciences for Engineering and Economics Berlin's Bachelor in International Business program and later in the Polytechnic of Leiria's Master in Sustainable Tourism Management program. Secondly, the business plan utilises my experience and networks in organising up to three week wilderness tours, which I have done in more or less wild environments in Finland, Portugal, and Russia. The reasoning and justifications in this plan are possibly more thorough than a regular business plan would have, since this one is done partly for academic purposes. Despite the academic approach, the business plan is still a functional and flexible decision making tool. One of the goals was to write a plan that can be easily understood and followed by the internal stakeholders of the business. The business plan is for a company that offers one to two weeks guided, self–sustained wilderness tours in the Finnish Lapland, which are done by hiking, paddling, or skiing. The business is sustainable by practice, not just by policy. The tour packages are all inclusive, with first and last night with indoor accommodation, while the rest are spent camping. Food is cooked and enjoyed out in the wild as well. The natural environment is the main attraction of the tours. The tours are planned and organised by professional wilderness guides, using the service development framework created for the business. As described in the plan, the Finnish Lapland has optimal natural environment for multiday wilderness tours, and the business environment is favourable as well. The operation area of the business can be conveniently expanded to Sweden and the rest of the Finland. Potential markets for wilderness tours in Lapland are primarily in Europe, in Germany, France, and the United Kingdom, not forgetting the domestic tourists. The value based, relatively high price of the tours limits the potential market, but according to the market research, sustainable and experiential nature tourism service is considered something worth paying for by a modern traveller.
- Chilero Coffee: The feasibility of opening a Guatemalan specialty coffee shop with a sustainable focus in LisbonPublication . Garcia, Genesis; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraThis project examines the feasibility of opening Chilero Coffee, a Guatemalan specialty coffee shop with a sustainable focus in Lisbon, Portugal. The investigation includes a literature review, interviews with specialty coffee stakeholders in Lisbon, as well as a SWOT analysis. The purpose of the study is to identify the potential of the specialty coffee shop concept as well as the challenges it may face. The literature review introduces the world of specialty coffee, explores culture and tourism trends in Lisbon as they relate to specialty coffee, presents relevant sustainability issues, and offers a case study on Guatemalan coffee production. Methodologically, and with the aim of better understanding local market trends and consumer preferences, an interview was conducted with a panel of 10 people, experts in specialty coffee shops and representatives of Lisbon’s Tourism and Hospitality industry. Lastly, a SWOT analysis was applied to assess how Chilero Coffee as a business concept compares to its competition, as well as to present strategies it can use to give it a competitive edge. The study’s findings reveal numerous strengths Chilero Coffee already holds as a one-of-a-kind coffee shop concept that will attract a loyal customer base. These include showcasing high-quality Guatemalan coffee, engaging in sustainable coffee production and consumption practices, offering engaging intercultural programming, and making creative use of the café’s space as an educational and cultural hub to distribute comprehensive knowledge about specialty coffee and Guatemalan culture. From the research, a few weaknesses emerged. These include high operational costs, a narrow product offer, and potential price barriers for some customers. However, the analysis also introduced compelling opportunities for Chilero, such as expanding upon Portugal’s existing coffee knowledge and Lisbon’s eveloping specialty coffee scene, cultivating cultural exchange, fostering community between foreigners and locals, and inspiring slow tourism practices. Lastly, some of the potential threats to Chilero Coffee’s success include high competition in the market, a lack of awareness of Guatemalan culture in Portugal, and unpredictable environmental conditions that could affect specialty coffee production. While Chilero Coffee may face some challenges, the café has commensurable strengths and opportunities to responsibly promote Guatemalan culture, nurture intercultural exchange, and encourage sustainable production and consumption practices in consumers and other similar business types. The findings presented in the study provide valuable insights and support for starting a Guatemalan specialty coffee shop with a sustainable focus in Lisbon, Portugal.
- Climate change impacts on destination choice : a case of PenichePublication . Guliyeva, Ilaha; Jorge, João Paulo da Conceição SilvaAs climate change gains more concern from global context, the literature in this area is growing rapidly, especially giving more attention to the researches on the relationship between climate change and tourism. This thesis examines the potential impacts of climate change on destination choice and how these impacts may influence choice of tourists visiting Peniche. Therefore, Peniche, a small coastal city in Portugal, has been chosen as a case study and quantitative method was applied for the research through conducting a questionnaire to the domestic and international tourists visiting Peniche. The findings show that despite of climate change impacts, the majority of respondents will still travel to Peniche, but not in the peak seasons. The research concludes that as it is expected, climate change will influence destination choice and timing of travel through shifting peak seasons to shoulder seasons. The thesis contributes to the limited climate-related research in Portugal.
- A community-based ecolodge in the Cubango-Okavango River BasinPublication . Fonseca, Raquel Sofia Alves; Jorge, João Paulo da Conceição SilvaAngola’s enormous tourism potential has been kept from the world for decades, which the 27-year-long civil war further delayed. And yet, its vast unexplored territory and its underlying need for an economic development paradigm shift places tourism, especially ecotourism, in a privileged position to help the country move away from fossil fuels’ dependency and towards a more diverse economy. The community-based Okavango Wilderness Ecolodge is set within the Cubango-Okavango River Basin that is the lifeline of the world-famous UNESCO World Heritage Okavango Delta—where one of the last strongholds of biodiversity and the ever-expanding world of tourism meet. It intends to provide the tools for a community-focused and conservation-oriented ecolodge strategy for developing countries, capable of empowering communities everywhere to contribute to and benefit from tourism as a means for sustainable development, while protecting biodiversity and raising awareness on the importance of climate resilience.
- Culinary Tourism in Ireland - An Assessment of its evolution and current statePublication . Japke, Elke; Jorge, João Paulo da Conceição SilvaCulinary tourism is an area that has long been included in strategical planning by several countries or regions. Culinary heritage is highly cultural and can contribute to the promotion of tourism destinations. Experiences related to food are a strong component in the formation of a destination´s image. However, according promotion needs to be wellcoordinated. Food is naturally related to tourism but it requires the supervision of tourism authorities to create and maintain culinary tourism as a successful tourism product. This paper establishes the history of food and tourism in Ireland and shows how these two merged, resulting in the start of culinary tourism in this country. Furthermore, the development since the start of culinary tourism has been examined in the form of an extensive content analysis, leading to a SWOT analysis of the current performance of this area. To support the argumentation, expert interviews have been carried out through the use of questionnaires. The assumption was that Ireland´s offer regarding tourism experiences related to food is ideal for culinary tourism to be successful. Based on the knowledge about the history of tourism, however, it was to be expected that weaknesses would be found in the work of tourism authorities, hence the coordination and, especially, promotion. Due to the detailed analysis of promotional webpages as well as publications by Fáilte Ireland, the country´s national tourism development authority, the main hypothesis could be confirmed. Ireland´s offer regarding culinary tourism shows a great variety of food-related experiences. But these ideal conditions have not fully been recognized by the authorities. Promotion, especially online, lacks pro-activeness regarding this area. A significant weakness is the structure of the main promotional webpage Ireland.com. Information regarding food tourism is difficult to find. The issues uncovered could easily be resolved by simple changes, such as the implementation of hyperlinks on certain sites. Publications like the Food Tourism Implementation Framework 2011-2013 and Food Tourism Activity Plan 214-2016 showed great potential with regards to a successful development of culinary tourism. Follow-up work was, unfortunately, only published shortly before this dissertation was completed. Therefore, the Food and Drink Strategy 2018-2023 could not be analysed for this paper. Nevertheless, the content analysis, SWOT analysis and expert interviews have confirmed that culinary tourism could be successful in Ireland if its promotion within marketing tools was improved and more pro-active.
- Definição de Estratégias de Comunicação e Reposicionamento: Caso de Estudo da Província de Cabo Delgado, MoçambiquePublication . Bijal, Danila Osmane; Jorge, João Paulo da Conceição SilvaA presente dissertação tem como tema de fundo o reposicionamento e estratégias de comunicação. O objetivo geral é definir o reposicionamento e respectivas estratégias de comunicação, de modo a melhorar a imagem e atrair visitantes, para a Província de Cabo Delgado em Moçambique. Para concretizar o objectivo recorremos à revisão de literatura aprofundada, análise documental, benchmarking e recolha de dados através de um guião de entrevista, orientado e estruturado, junto dos operadores turísticos, do governo da província de Cabo Delgado e do INATUR. Para o tratamento das informações recolhidas das entrevistas recorremos a uma ferramenta de análise de conteúdo: Computer Assisted Qualitative Data Analysis (CAQDAS). Foi realizado igualmente um estudo comparativo entre vários destinos turísticos de vários países para perceber que estratégias de comunicação e de reposicionamento foram adoptadas para promover e melhorar a imagem dos seus destinos. Com base nas informações recolhidas verificamos que a província de Cabo Delgado não dispõe de um plano de comunicação nem de reposicionamento para a promoção e melhorar a sua imagem enquanto destino turístico. Foi proposto um plano de estratégias de comunicação e de reposicionamento, com base no benchmarking, analisando profundamente as melhores práticas adoptadas em New Orleans, Madeira, Açores e Montenegro como, por exemplo, investimentos em comunicação, publicidade nos mídias digitais, adopção de um modelo integrado que inclui a combinação do ambiente natural com a cultura e a gastronomia local, aposta em personalidades reconhecidas na difusão de informações positivas que consigam atrair visitantes de novo, criar instituições específicas para regular e promover a província de Cabo Delgado como um destino turístico favorável e seguro neste sector. Concluímos ainda que depois do término do conflito entre as forças governamentais e os insurgentes do terrorismo, a província de Cabo Delgado terá que aplicar muitos investimentos em Tecnologias de Comunicação e Informação (TIC´s) para “apagar” a imagem negativa que os visitantes tem hoje sobre o destino.
- Environmental attitudes of golf tourists and their willingness to pay a premium: Towards a more sustainable future of golfPublication . Kahri, Sara Pauliina; Jorge, João Paulo da Conceição SilvaTourism and its sustainability have been of interest in many of the past studies, however, golf tourism which is a generator of some serious income to tourism destinations is yet to be scarcely studied, especially in the fields of environmental attitudes and willingness to pay a premium for a round of golf. As environmental consciousness of people has grown it affects to all industries and we shouldn’t forget the possibilities to further develop the sustainability of the golf sector which is the largest sector in the sport tourism market. This study attempts to fill the gap by exploring the opportunities that golf has to further improve its sustainability. This study aims to determine the environmental attitudes of Finnish golfers and whether they would be willing to pay an environmental premium. A quantitative method was applied to this study and an online survey was used to collect answers from golfers around the world but since the majority of the respondents were from Finland this study mainly focuses on the Finnish perspective. In this study, the answers are cross tabulated mainly by the frequency of play and gender in order to distinguish some determinants that would indicate who exactly is the golfer who is concerned about the sustainability of golf courses and who is more willing to pay a premium. The results suggest that golfers are interested in the golf related sustainability matters and they expect golf courses to work towards making their golf courses more sustainable. In addition, it was found out that golfers do have WTP for environmental premium that could further help the golf courses to work towards the sustainable goals as long as the premium is clearly earmarked for some specific target. These results could be of interest for different stakeholders within golf industry who would be interested to apply a premium or eco-tax on their green fee prices in order to work towards more sustainable future of golf.
- Jano rides E-SCOOTER RENTAL SHOPPublication . Pourgive, Tooka; Jorge, João Paulo da Conceição SilvaThe successive research paper is a business plan proposal for JANO RIDES, an e-Scooter rental shop situated in the coastal Village of Ferrel, in Peniche-Portugal. Inadequate public transportation between different villages and towns of Peniche municipality, and excessive usage of private cars by both locals and visitors, has culminated to perpetual noise and air pollution in the center of Ferrel, and all along the main coastal road to the town of Peniche. It is only for a very brief period that the busy commute to Baleal, the most touristic beach of Ferrel, was interrupted, and it was due to none other than the coronavirus pandemic. Peniche as a coastal destination, and as a world-renowned surfing destination, has a long way to ameliorate in its sustainable tourism development, and especially, in the area of transportation. The ever-changing scope of tourism, and the needs of travellers, propels destinations to adapt and evolve. Sustainable development is becoming the foundation on which businesses are built, and its pillars, the environment, economy, and society, are what they thrive off of. The theoretical positioning of the following paper is assigned through the reimaging of the sustainability model from the old, which the three pillars are represented as equals, to one which clearly differentiates between the environment as the sustaining source, and the interactive systems of society and economy. The business plan hereon is not only a framework to meet the tourist demand for individualized transportation, but it also is an effort to demonstrate to the community that there are alternatives for movement around the municipality, that, if adopted by even a small portion of the inhabitants, will drastically change the ambience of the entire municipality of Peniche for the better, and set the tone for future generations to follow suit.