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- Culinary Tourism in Ireland - An Assessment of its evolution and current statePublication . Japke, Elke; Jorge, João Paulo da Conceição SilvaCulinary tourism is an area that has long been included in strategical planning by several countries or regions. Culinary heritage is highly cultural and can contribute to the promotion of tourism destinations. Experiences related to food are a strong component in the formation of a destination´s image. However, according promotion needs to be wellcoordinated. Food is naturally related to tourism but it requires the supervision of tourism authorities to create and maintain culinary tourism as a successful tourism product. This paper establishes the history of food and tourism in Ireland and shows how these two merged, resulting in the start of culinary tourism in this country. Furthermore, the development since the start of culinary tourism has been examined in the form of an extensive content analysis, leading to a SWOT analysis of the current performance of this area. To support the argumentation, expert interviews have been carried out through the use of questionnaires. The assumption was that Ireland´s offer regarding tourism experiences related to food is ideal for culinary tourism to be successful. Based on the knowledge about the history of tourism, however, it was to be expected that weaknesses would be found in the work of tourism authorities, hence the coordination and, especially, promotion. Due to the detailed analysis of promotional webpages as well as publications by Fáilte Ireland, the country´s national tourism development authority, the main hypothesis could be confirmed. Ireland´s offer regarding culinary tourism shows a great variety of food-related experiences. But these ideal conditions have not fully been recognized by the authorities. Promotion, especially online, lacks pro-activeness regarding this area. A significant weakness is the structure of the main promotional webpage Ireland.com. Information regarding food tourism is difficult to find. The issues uncovered could easily be resolved by simple changes, such as the implementation of hyperlinks on certain sites. Publications like the Food Tourism Implementation Framework 2011-2013 and Food Tourism Activity Plan 214-2016 showed great potential with regards to a successful development of culinary tourism. Follow-up work was, unfortunately, only published shortly before this dissertation was completed. Therefore, the Food and Drink Strategy 2018-2023 could not be analysed for this paper. Nevertheless, the content analysis, SWOT analysis and expert interviews have confirmed that culinary tourism could be successful in Ireland if its promotion within marketing tools was improved and more pro-active.
- Non-government organizations as a successful business model in the field of sustainable tourism: The case of the 365 Association.Publication . Georgiev, Vasil Ivanov; Jorge, João Paulo da Conceição SilvaThe non-government sector has been growing in popularity in the recent years and has been a subject of many investigations by many researchers. With the rapid development of tourism, it is no surprise that the leisure field is also being affected by the third sector, therefore this paper is trying to investigate the non-government organizations in the field of tourism and more specifically from the perspective of sustainable tourism as one of the most recent trends. Sustainable tourism is pursuing a balanced sustenance for tourism taking in consideration the economic, social and environmental aspects. It is trying to diminish all the negative impacts tourism is usually bringing and to boost the positive ones assuring long-term livelihood for economies, society and the environment. The NGO sector has similar motives of serving the society, thus the crossing point of these two lines presents an interesting topic for investigation in terms of the success of the NGOs in general, their success from the perspective of tourism and especially sustainable tourism.