Browsing by Issue Date, starting with "2021-07-05"
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- Definição de Estratégias de Comunicação e Reposicionamento: Caso de Estudo da Província de Cabo Delgado, MoçambiquePublication . Bijal, Danila Osmane; Jorge, João Paulo da Conceição SilvaA presente dissertação tem como tema de fundo o reposicionamento e estratégias de comunicação. O objetivo geral é definir o reposicionamento e respectivas estratégias de comunicação, de modo a melhorar a imagem e atrair visitantes, para a Província de Cabo Delgado em Moçambique. Para concretizar o objectivo recorremos à revisão de literatura aprofundada, análise documental, benchmarking e recolha de dados através de um guião de entrevista, orientado e estruturado, junto dos operadores turísticos, do governo da província de Cabo Delgado e do INATUR. Para o tratamento das informações recolhidas das entrevistas recorremos a uma ferramenta de análise de conteúdo: Computer Assisted Qualitative Data Analysis (CAQDAS). Foi realizado igualmente um estudo comparativo entre vários destinos turísticos de vários países para perceber que estratégias de comunicação e de reposicionamento foram adoptadas para promover e melhorar a imagem dos seus destinos. Com base nas informações recolhidas verificamos que a província de Cabo Delgado não dispõe de um plano de comunicação nem de reposicionamento para a promoção e melhorar a sua imagem enquanto destino turístico. Foi proposto um plano de estratégias de comunicação e de reposicionamento, com base no benchmarking, analisando profundamente as melhores práticas adoptadas em New Orleans, Madeira, Açores e Montenegro como, por exemplo, investimentos em comunicação, publicidade nos mídias digitais, adopção de um modelo integrado que inclui a combinação do ambiente natural com a cultura e a gastronomia local, aposta em personalidades reconhecidas na difusão de informações positivas que consigam atrair visitantes de novo, criar instituições específicas para regular e promover a província de Cabo Delgado como um destino turístico favorável e seguro neste sector. Concluímos ainda que depois do término do conflito entre as forças governamentais e os insurgentes do terrorismo, a província de Cabo Delgado terá que aplicar muitos investimentos em Tecnologias de Comunicação e Informação (TIC´s) para “apagar” a imagem negativa que os visitantes tem hoje sobre o destino.
- Environmental attitudes of golf tourists and their willingness to pay a premium: Towards a more sustainable future of golfPublication . Kahri, Sara Pauliina; Jorge, João Paulo da Conceição SilvaTourism and its sustainability have been of interest in many of the past studies, however, golf tourism which is a generator of some serious income to tourism destinations is yet to be scarcely studied, especially in the fields of environmental attitudes and willingness to pay a premium for a round of golf. As environmental consciousness of people has grown it affects to all industries and we shouldn’t forget the possibilities to further develop the sustainability of the golf sector which is the largest sector in the sport tourism market. This study attempts to fill the gap by exploring the opportunities that golf has to further improve its sustainability. This study aims to determine the environmental attitudes of Finnish golfers and whether they would be willing to pay an environmental premium. A quantitative method was applied to this study and an online survey was used to collect answers from golfers around the world but since the majority of the respondents were from Finland this study mainly focuses on the Finnish perspective. In this study, the answers are cross tabulated mainly by the frequency of play and gender in order to distinguish some determinants that would indicate who exactly is the golfer who is concerned about the sustainability of golf courses and who is more willing to pay a premium. The results suggest that golfers are interested in the golf related sustainability matters and they expect golf courses to work towards making their golf courses more sustainable. In addition, it was found out that golfers do have WTP for environmental premium that could further help the golf courses to work towards the sustainable goals as long as the premium is clearly earmarked for some specific target. These results could be of interest for different stakeholders within golf industry who would be interested to apply a premium or eco-tax on their green fee prices in order to work towards more sustainable future of golf.
- Disorders, Vulnerabilities and Resilience in the Supply Chain in Pandemic TimesPublication . Oliveira, Márcio; Ferreira, Catarina; Cardoso, Catarina; Travassos, Mariana; Paiva, Mariana; Pestana, Micaela; Lopes, João M.The economic and social environment caused by the COVID-19 pandemic has brought additional pressure on supply chains because they now have more pressure to develop and adapt to a context of economic constraint. Delays in the supply chain can bring consequences such as the lack of food products by retailers, transporters and manufacturers. Thus, this study aims to examine the supply chain during the COVID-19 pandemic in small- and medium-sized food companies in the central region of Portugal, identifying potential problems and pointing out the respective solutions. For this purpose, the study uses a qualitative methodology through semi-structured interviews. It was found that small and medium-sized enterprises (SMEs) do not have a codified supply chain and that generally, these companies have a minimal budget, which requires a constant search for new suppliers that represent a reduction in costs. Moreover, most of the companies surveyed faced unexpected challenges, such as a lack of alternative suppliers. The present paper is original because it studies the supply chain in SMEs in the food sector during the COVID-19 pandemic, and it allows the ascertainment of practical suggestions for these companies to improve, as well as contributing to the clarification of the literature on the supply chain in times of crisis such as the current COVID-19 pandemic.