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- Export performance as a function of market learning capabilities and intrapreneurship: SEM and FsQCA findingsPublication . Skarmeas, Dionysis; Lisboa, Ana; Saridakis, CharalamposThis study draws on the resource-based, dynamic capabilities, and organization learning theories to investigate the internal mechanisms through which intrapreneurship influences current and future export performance. Specifically, this approach views the four distinct dimensions of intrapreneurship, namely new business venturing, innovativeness, self-renewal, and proactiveness, as critical resources, and export market exploitation and exploration as important market learning capabilities. The study posits that such resources and capabilities collectively contribute to improve export performance outcomes. The study develops a theoretically anchored model and employs both structural equation modeling and fuzzy-set qualitative comparative analysis to test the model relationships. These two techniques have different foci: the net effect of an independent variable on an outcome variable and the conditions that lead to a given outcome, respectively. The study results provide substantial support for the theoretical framework and a valuable addition to the scant literature on the roles of intrapreneurship and market exploitation and exploration in exporting.
- The transformative impact of the circular economy on marketing theoryPublication . Mostaghel, Rana; Oghazi, Pejvak; Lisboa, AnaThe circular economy (CE) is growing, and an increasing number of businesses are becoming aware of it. Demand from customers and new regulations from policymakers motivated many practitioners to transform their business models into circular business models. However, academia has not followed the same pace. Considering that the circular economy encloses unique attributes, it is crucially required to re-frame traditional marketing strategy theories. This article rigorously investigates marketing theory and practice in the CE, identifies the challenges of marketing in the CE, and introduces a new definition of marketing and additional stimulus in the marketing mix. Further, the article provides theoretical and managerial implications.
- Innovation and Entrepreneurship: From Schumpeter to Industry 4.0Publication . Ferreira, Vítor; Lisboa, AnaInnovation is key to firms’ competitive advantage, performance, and growth. In this paper we try to briefly link the concepts of Innovation and Entrepreneurship with the emergence of a new industrial revolution that has been labeled as “Industry 4.0”, showing that as in the past a set of innovation are the main drivers for the change of the technical and social paradigm. We summarize a number of concepts to show that the key drivers of competitiveness are Innovation and Entrepreneurship.
- Digital Era: How marketing communication develops business innovation: Case studiesPublication . Vitorino, Liliana Coutinho; Lisboa, Ana; Antunes, Raquel J.The explosive growth of new media and the multiple and diverse means of communications are changing consumers and brands. Digitalisation is a growing reality. As per April 2019, there were 4.437 billion internet users (around 58% of the worldwide population) and 3.499 billion active social media users. Not only is the setting changing, but also consumers' profiles and roles. Researchers have identified some emerging trends that are leading firms to change the way they communicate to consumers and develop new and innovative businesses. In this chapter, the authors present a general perspective of marketing communication and how it will affect business innovation, discuss the existing paradigm shift in marketing communication, and introduce a case study which applies some of the more recent techniques.
- Entrepreneurial Orientation and Dynamic CapabilitiesPublication . Coelho, Ana Sofia; Lisboa, Ana; Pinho, José Carlos M. R.Currently, small and medium enterprises that are family businesses (SMEFs) assume an important role in the global economy. Further, innovation and flexibility became vital to firms’ survival and prosperity in the market during these volatile times. Firms should not only possess critical resources, but also be able to recombine them. Characterized by resource restrictions, SMEFs can rely on dynamic capabilities to access resources and be competitive in the market. In this regard, networking capabilities (NC) and resource combinations (RC) such as exploitative and explorative product development and on market-related capabilities emerge as key dynamic capabilities. This chapter examines the role of Entrepreneurial Orientation (EO) on NC and RC. Using a qualitative method of in-depth case study, the chapter analyzes 12 Portuguese SMEFs.
- Drivers and outcomes of sustainable export marketing strategies in international environmentsPublication . Silva, Graça Miranda; Dias, Álvaro Lopes; Lisboa, Ana Cadima; Silva, Filipa PereiraPurpose – This study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources and capabilities, analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy and assess the influence of such strategy on export performance. Design/methodology/approach – This study uses survey data from 241 manufacturing export firms analyzed through partial least squares structural equation modeling. Findings – The results show a positive influence of MES on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an ecofriendly export marketing strategy contributes to firm’s export performance. Originality/value – This study makes an important contribution to sustainability and exporting literature by evaluating the behavior of firms in terms of MES and eco-friendly export marketing strategy.
- Entrepreneurial orientation pathways to performance: A fuzzy-set analysisPublication . Lisboa, Ana; Skarmeas, Dionysis; Saridakis, CharalamposMost prior research on entrepreneurial orientation (EO) aggregates its features into a gestalt construct to investigate its influence on firm performance. This study deconstructs EO into innovativeness, proactiveness, and risktaking dimensions and focuses on the causalmechanisms bywhich those factors collectively affect performance. By drawing on the resource-based view of the firm and its dynamic capabilities extension, the study identifies multiple paths of complex causal recipes that can lead to certain organizational capabilities, competitive advantages, and performance. To do that, the study uses fuzzy-set qualitative comparative analysis (fsQCA), a technique that provides a holistic view of the examined interrelationships, compared to traditional net effect approaches that assumesymmetric and linear relationships among variables. The study provides key conclusions and insightful implications for managers and researchers.