CiTUR - Artigos com peer review
Permanent URI for this collection
Browse
Browsing CiTUR - Artigos com peer review by Field of Science and Technology (FOS) "Ciências Naturais::Ciências da Terra e do Ambiente"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of EmployeesPublication . Alves, Patrícia; Santos, Vasco; Reis, Isabel; Martinho, Filipa; Martinho, Domingos; Sampaio, Marta Correia; Sousa, Maria José; Au-Yong-Oliveira, ManuelIn a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization.
- Tourism as a tool of community development: an ecotourism project in Cantanhez, Guinea-BissauPublication . Oliveira, F.; Silva, F.In recent decades the scientific community and various international organizations have provided a range of guidelines towards the development of more sustainable tourism. The responsible use of natural and cultural resources and the participation of local communities - with the involvement of the different actors in the development process - are inseparable aspects of sustainability's concept. However, when we try to put it into practice it appears that this is a very slow process, with many aspects that must be considered, especially in the case of underdeveloped regions. This paper focuses precisely on one of these regions - Cantanhez National Park, Guinea Bissau. This region has natural and cultural resources that are real treasures, which enhance the environmental and green forms of tourism; however, the structural problems of the country can be a real challenge to any type of initiative. The purpose of this communication is to present the ecotourism project in Cantanhez National Park, identifying the objectives, the first stages of the project implementation, the difficulties arising from the social, economic and political situation of the country and finally, its relevance in promoting community development. The realities that will be shared in this paper resulted from an initial visit to identify the needs of tourism planning, management and training in the communities directly involved.