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Publication
Alterations in consumers behaviour on food purchase during Covid-19 pandemic
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Advisor(s)
Abstract(s)
The present research aims to assess the impact of the COVID-19 pandemic on the behavior
of Portuguese consumers concerning the purchase of food. For this purpose, a quantitative study
was performed, using a sample composed of 741 Portuguese consumers. The study was carried out
between November 2020 and February 2021, a period during which the most severe measures of
social isolation were imposed by the Portuguese government since the beginning of the pandemic in
March 2020. The results show that during the pandemic, consumers changed their behavior
patterns, specifically: in the frequency of shopping; the use of transport to carry out the purchases;
the amount of the budget allocated for this purpose; and the channels used to purchase. Based on
these results, managers and policy makers will be able to adjust or redefine their strategies to meet
new consumer preferences, thus promoting individual well-being and business success. Our
research is original as it is focused on the Portuguese context at a specific point in time motivated
by the external factors that arose from the dissemination of the Covid-19 pandemic, consequently
affecting consumers' behavior on food purchase. Furthermore, it adds value to the literature with
new findings on consumer behavior change within a pandemic environment, and the application of
practical assistance to market practitioners as well as advice to policy makers.
Description
Keywords
Covid-19 Food Purchase Consumer behavior
Citation
Lopes, J.; Gomes, S.; Santos, T.; Oliveira, M.; Oliveira, J. (2021). Alterations in consumers behaviour on food purchase during Covid19 pandemic. Academy of Strategic Management Journal, Volume 20, Special Issue 2
Publisher
Allied Business Academies