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Browsing CARME - Artigos by Field of Science and Technology (FOS) "Ciências Sociais"
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- Agglomeration Externalities in National Systems of Innovation: The Role of Industrial Diversity and Competition on Countries’ Innovative LevelsPublication . Duarte, Marcelo Pereira; Carvalho, Fernando Manuel Pereira de Oliveira; Ferreira, Manuel; Ferreira, Manuel PortugalEconomic geographers, industrial economists and innovation scholars have long debated the impact of agglomeration externalities on innovation, often with conflicting results. We argue that rather than focusing on which agglomeration externality most influences innovation, we should gain a deeper understanding of how agglomeration externalities influence innovation. Drawing on the concept of national systems of innovation (NSI), we examine the role of industrial diversity and domestic competition as contingency factors that affect the relationship between national innovation inputs and outputs. Using secondary data from 86 countries, we developed interaction models, and our findings indicate that industrial diversity positively influences the relationship between innovation inputs and outputs. Additionally, we found that the relationship between innovation inputs and outputs is strengthened at higher levels of diversity and competition. Also, the positive effects of institutions on innovation outputs increase with high industrial diversity and medium to high domestic competition. Similarly, the positive marginal effect of human capital and research on innovation outputs is strengthened by increasing industrial diversity, although a medium-low level of competition can undermine this effect. This study contributes to the ongoing debate on agglomeration externalities and the NSI literature by highlighting the role of industrial diversity and competition in shaping national innovation outcomes.
- Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefitsPublication . Crespo, Cátia Fernandes; Silva, Tânia; Rijo, SusanaGrowing environmental concerns have triggered the appearance of a growing number of eco-efficient goods. However, although there are several studies on consumer attitudes towards packaging design elements, research evaluating the effect of sustainable packaging on consumer decisions is relatively scarce. Therefore, the purpose of this research is to investigate how a brand’s implementation of eco-efficient packaging influences consumer behaviour. We examine how a brand’s strategic implementation of an eco-efficient packaging influences brand emotional attachment through consu- mer’s perceptions of utilitarian, symbolic, and hedonic benefits, and its ultimate effect on purchase intention. Partial least squares structural equation modelling was used to test the hypotheses. Based on a sample of 305 respondents, it was found that the utilitarian benefits perceived by consumers do not positively influence brand emotional attachment. On the contrary, results show the existence of a positive influence between the symbolic and hedonic benefits perceived by consumers and brand emotional attachment, as well as between brand emotional attachment and consumer purchase intention of products with eco-efficient packaging.
- Changing the sails to survive the storm: Strategies that foster international business model innovation during a crisisPublication . Crespo, Nuno Fernandes; Crespo, Cátia Fernandes; Silva, Graça; Barros, BeatrizPersisting global crises, such as COVID-19, pose significant challenges for international companies. The increase in uncertainty and instability in foreign markets has profoundly affected firms’ strategic decisions, forcing them to adapt to dynamic conditions in order to maintain or improve their international performance. Grounded in the dynamic capabilities view, this study examines how exploration and exploitation strategies drive international business model innovation, ultimately affecting international performance and expectations concerning crisis survival during the COVID-19 crisis. Utilizing survey data from 1455 internationalized companies, we use structural equation modeling to test our hypotheses. The results show that, although both exploration and exploitation strategies foster international business model innovation, exploration has a stronger effect than exploitation. The results further emphasize that international business model innovation has a positive impact not only on the expectation of crisis survival but also on the international performance.
- Data-driven decisions: Artificial intelligence-based experimental validation of ocean ecosystem services scalePublication . Figueiredo, Ronnie; Cabral, PedroSeveral studies address the main topic of research, ecosystem services. It is also proven that decision-making in organizations generally involves a decision-maker, who assumes internal responsibility for the results. However, when the decision is collective, we need to think about the context of governance. How can we increase the sustainable decisions of ocean ecosystem services governance? When this decision is applied to ocean ecosystem services, in particular, we need a parameter. Therefore, the proposed scale is an initial guide for support key decision-makers decisions on the governance of ocean services ecosystems. The scale proposal with validation through classical linear regression, and supported by an artificial neural network, demonstrates the main variables that influence the decision and contribute to possible risk mitigations in terms of decisions.
- Digital Technologies adopted by universities to support entrepreneurial students spin-offsPublication . Figueiredo, Ronnie; Dias, Álvaro Lopes; Sousa, Maria JoséThis paper presents a theoretical approach based on the systematic literature review (SLR) method. The objective of the study was identifying the digital technologies adopted by universities to support entrepreneurial students’ spin-offs. We identified 98 studies in the first round of Scopus database, in the period from 2004 to 2022, and conclude the analysis with 42 papers, after others rounds. Data collection was performed through the Boolean technique, using the keywords ‘digital innovation’ and ‘university’. The results point to several technologies, in special MOOCs and mobiles application. The study contributes significantly to future research in the field of entrepreneurial universities, which encourage the generation of digital businesses, from the development of spin offs working to the entrepreneurial students.
- The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural ComparisonPublication . Crespo, Cátia Fernandes; Ribeiro, Fábio Matos; Ferreira, Alcina Gaspar; Popa, VictorCelebrity endorsement has become a popular advertising strategy on a global scale. However, although responses to celebrity endorsement are considered to diverge across cultures, cross-cultural research on celebrity endorsement as an advertising strategy is argued to be scarce. The purpose of this research is to extend the current literature by examining cross-cultural similarities and differences in celebrity endorsement effectiveness. We investigate the impact of celebrity endorsement strategies on brand image and brand identification and how these factors, in turn, influence brand equity, across markets. Data were collected through an online survey addressed to two markets: Portugal, and Moldova. A total of 365 valid answers were obtained, 195 from the Portuguese market, and 170 from the Moldovan market. Partial least squares structural equation modeling was used to test the hypotheses. The results indicate that the attitude toward the celebrity endorser has a significantly positive effect on brand image and a significantly positive effect on brand identification, only in the Moldovan market. In both markets, brand image and brand identification positively influence brand equity.
- Every cloud has a silver lining: The role of business digitalization and early internationalization strategies to overcome cloudy timesPublication . Crespo, Cátia Fernandes; Silva, Graça MirandaIn this research we explore, building on dynamic capabilities, the influence that certain strategies followed by international new ventures (INVs) have on their responses to the COVID-19 crisis. Specifically, we access the effect of business digitalization, early internationalization and internet international strategy on two possible responses to the crisis. Through the data gathered by a survey of 153 INVs, we were able to test the hypothesized framework using partial least squares structural equation modeling (PLS-SEM) technique. We find that all the hypothesized relationships were confirmed. Therefore, business digitalization strategy, early internationalization strategy and internet international strategy have a positive effect of both responses to the crisis: production recovery (short-term response) and digital transformation (long-term response). This study provides two insightful contributes to the international entrepreneurship field: i) these three strategies (business digitalization, early internationalization and internet international focus) incorporate dynamic capabilities that give INVs ad- vantages in reacting to a crisis; and ii) faced with a crisis situation, INVs simultaneously implement short-term and long-term responses.
- Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion LeadershipPublication . Crespo, Cátia Fernandes; Tille, MelanieBuilding on the theoretical framework of the source credibility model, this study aims to investigate how the different dimensions of social media influencer’s (SMI) perceived source credibility, respectively expertise, attractiveness, and trustworthiness impact on influencers’ ascribed opinion leadership, and ultimately affect social media users’ purchase intentions. A cross-cultural analysis focused on the German and Portuguese markets of Instagram users was implemented. Data were collected with an online survey distributed in Germany and Portugal, resulting in a sample of 467 participants, 214 from Germany and 253 from Portugal. Data were analyzed using structural equation modeling with partial least squares (PLS-SEM). Findings confirmed that expertise and attractiveness enhance the influencer’s ascribed opinion leadership. On the contrary, trustworthiness does not influence ascribed opinion leadership. The influencer’s ascribed opinion leadership promotes purchase intention. This study advances influencer marketing literature by deepening our understanding on the influence of online opinion leaders on social media user’s behavioral intentions.
- Exploring ethnocentrism and country-of-origin effects on brand equity dimensions: insights from Brazilian and Portuguese wine marketPublication . Curth, Marcelo; Monticelli, Jefferson Marlon; Crespo, Cátia FernandesPurpose – The purpose of this study is to explore the effects on the dimensions of brand equity of cultural elements such as ethnocentrism and country of origin. Design/methodology/approach – This research focuses on the Portuguese and Brazilian wine markets and data were collected from Portuguese and Brazilian consumers with regard to their evaluations of wines from their respective countries. It developed a conceptual framework that captures the relationships between ethnocentrism and country of origin and the dimensions of brand equity, comprising brand loyalty, brand associations and perceived quality. It tested the study hypotheses using Partial Least Squares Structural Equation Modeling. Findings – The results indicate that both country of origin and CE have a positive influence on brand equity dimensions in both countries. Brand associations had no significant effect on brand equity in the data from either sample. Moreover, the Brazilian data showed no significant effect of perceived quality on brand equity. Originality/value – This study explores how ethnocentric questions among cultural, economic and sociopolitical perspectives influence the country-of-origin effect on brand equity and the results can shed light on how residents connect with their own cultural heritage when choosing wines produced in Brazil and Portugal.
- Forest management and FSC certification: a systematic reviewPublication . Fagundes, Camila; Schreiber, Dusan; Nunes, Moema Pereira; Fernandes, Maria EduardaObjective and Methodology: Many studies have been published since the creation of the Forest Stewardship Council (FSC) to better understand this certification. Through a systematic review of the literature in 2022, this article aims to identify business entities motivations, benefits, and challenges of FSC certification. Through the definition of some inclusion criteria (Scientific Articles; Specific subject areas; FSC, or Forest Stewardship Council, appears in the title, abstract, and/or keywords; FSC means “Forest Stewardship Council”; FSC benefits and challenges), this study reviews a total of 74 publications from 2005 to 2022 from five different data bases (Scopus, Science Direct, Wiley Online Library; Springer Link; Web of Science). More than one author helped with the selection of papers to remove the risk of bias. Results: As main results, the motivations for deployments of the FSC certification are linked to economic issues as well as potential benefits. However, FSC still has several challenges to overcome, such as: high cost, lack of price premium, investment return, and financial dependency in the case of small producers. Social benefits and challenges were also mapped. Such results are directly linked to the type of methodology used in each paper. Originality: As a conclusion, many field studies still need to be developed due to the superiority of documentary research based on audit reports. Although this kind of document has several advantages, some disadvantages are also detected. This paper provides an overview of the FSC directing future research interested in the theme.