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Every cloud has a silver lining: The role of business digitalization and early internationalization strategies to overcome cloudy times

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Abstract(s)

In this research we explore, building on dynamic capabilities, the influence that certain strategies followed by international new ventures (INVs) have on their responses to the COVID-19 crisis. Specifically, we access the effect of business digitalization, early internationalization and internet international strategy on two possible responses to the crisis. Through the data gathered by a survey of 153 INVs, we were able to test the hypothesized framework using partial least squares structural equation modeling (PLS-SEM) technique. We find that all the hypothesized relationships were confirmed. Therefore, business digitalization strategy, early internationalization strategy and internet international strategy have a positive effect of both responses to the crisis: production recovery (short-term response) and digital transformation (long-term response). This study provides two insightful contributes to the international entrepreneurship field: i) these three strategies (business digitalization, early internationalization and internet international focus) incorporate dynamic capabilities that give INVs ad- vantages in reacting to a crisis; and ii) faced with a crisis situation, INVs simultaneously implement short-term and long-term responses.

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Article number - 123084

Keywords

Business digitalization strategy Early internationalization strategy Internet international strategy Crisis responses COVID-19 crisis International new ventures

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Citation

Crespo, N. F., Crespo, C. F., & Silva, G. M. (2024). Every cloud has a silver lining: The role of business digitalization and early internationalization strategies to overcome cloudy times. Technological Forecasting and Social Change, 200, 123084.

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