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- The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural ComparisonPublication . Crespo, Catia Fernandes; Ferreira, Alcina Gaspar; Ribeiro, Fábio Matos; Popa, VictorCelebrity endorsement has become a popular advertising strategy on a global scale. However, although responses to celebrity endorsement are considered to diverge across cultures, cross-cultural research on celebrity endorsement as an advertising strategy is argued to be scarce. The purpose of this research is to extend the current literature by examining cross-cultural similarities and differences in celebrity endorsement effectiveness. We investigate the impact of celebrity endorsement strategies on brand image and brand identification and how these factors, in turn, influence brand equity, across markets. Data were collected through an online survey addressed to two markets: Portugal, and Moldova. A total of 365 valid answers were obtained, 195 from the Portuguese market, and 170 from the Moldovan market. Partial least squares structural equation modeling was used to test the hypotheses. The results indicate that the attitude toward the celebrity endorser has a significantly positive effect on brand image and a significantly positive effect on brand identification, only in the Moldovan market. In both markets, brand image and brand identification positively influence brand equity.
- The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectivenessPublication . Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; Ribeiro, Fábio Matos; Barreiros, PatríciaRegarding the popularity of social media platforms among consu- mers, influencer marketing is increasingly present in brands’ com- munication strategies. This study adds to the knowledge about the drivers of parasocial interactions with influencers by investigating not yet explored follower-influencer connections and their effects on consumers’ responses to the recommended brands. An online consumer survey was conducted among followers of social media influencers and the data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that follower-influencer moral admiration, perceived similarity, emo- tional closeness, and expression of positive feelings positively affect their parasocial interaction. In turn, the effects of these variables on consumer responses are fully or partially mediated by follower- influencer parasocial interaction on social media networks. Interestingly, followers’ skill admiration towards the influencer has no significant impact on parasocial interaction but has a positive significant direct impact on positive WOM and purchase intention of influencer recommend brands. Our findings demonstrate that influencer marketing communication is an effective strategy for improving consumer brand responses. Furthermore, to augment their marketing value, social media influencers need to promote parasocial interactions with followers. Our findings suggest novel recommendations to select influencers and manage influencer marketing value.
- A bibliometric review of stakeholders' participation in sustainable forest managementPublication . Ciccarino, Irene Dobarrio Machado; Fernandes, Maria Eduarda da Silva TeixeiraAlthough stakeholders’ participation in forest management helps overcome problems and conflicts that prevent sustain- able solutions, different approaches and nomenclature for similar contents in the literature hinder theoretical progress on the topic. This study organises existing information through a bibliometric analysis of scientific papers from the last 30 years (1991–2021) on sustainable forest management, focusing on the stakeholders’ participation. Results demonstrate that stake- holders’ participation in sustainable forest management gained relevance from 2017 onwards. Case studies are predominant (66%) and six major trends were identified. The first emphasises a systemic approach to participation. The second updates the community management discussion. The third studies historical problems related to the use of resources, rights, and services. The fourth focuses on regional assessments and studies. The fifth concerns assessment, decision-making, and planning, includ- ing issues related to certifications and policies. The sixth discusses innovation related to adaptation, climate change, equity, and resilience. The studies included in this last classification are problem-solving-oriented and seek new forest management. Although important, the role of innovation in stakeholders’ participation in sustainable forest management is overlooked, which constitutes an avenue for future research.
- Cross-border mergers and acquisitions: a bibliometric review and future research avenuesPublication . Reis, Nuno; Carvalho, Fernando; Ferreira, JoséCross-border mergers and acquisitions (CBMAs) are an important mode of international expansion and have attracted substantial scholarly attention in the last decades. The extant literature on CBMAs is fragmented and often presents contradictory perspectives which hinder the researchers’ ability to understand the phenomenon. Therefore it is useful to analyse the extant literature on CBMAs, to make sense of what has been published, in a systematic and objective way. In this paper we conduct a bibliometric review of CBMA research over a 20-year period (1994–2013). Using a sample of 256 articles published in 69 journals we performed citation, co-citation and factor analyses, structural and longitudinal, to understand the most influential works and to observe the evolution of the themes and theoretical approaches used. We identified the importance of culture-related works as well as the increasing importance of resource-and knowledge-related approaches, whereas finance/economics perspectives have a decreasing influence.
- Value co-creation in tourism and hospitality: A systematic literature reviewPublication . Ribeiro, Thiago de Luca Sant'ana; Costa, Benny Kramer; Ferreira, Manuel Portugal; Freire, Otávio Bandeira de LamônicaIn this study we organize and analyze the literature on value co-creation in tourism and hospitality. For this purpose, we conducted a systematic literature review with 298 articles published between 2009 and 2020 indexed in the Web of Science database. We analyzed the methodological and thematic perspectives, as well as the theoretical relationships presented in all studies. We identified four main themes focusing on a) interactions & social networks, b) strategy & innovation, c) sharing economy, and d) value co-creation consequences. Interaction, engagement, and service innovation were the most studied antecedents of value co-creation, and satisfaction, perceived value, and loyalty as the main consequences. Few studies examined value co-creation as a mediating or moderating variable. Finally, we present a conceptual framework including antecedents, conse- quences, mediation, and moderation (ACMM) involved in value co-creation, to provide a broad understanding of the different perspectives analyzed in this study.
- Develando el proceso editorial: sugerencias y estrategias para la publicación exitosa en revistas científicasPublication . Scafuto, Isabel Cristina; Serra, Fernando; Ferreira, Manuel PortugalLa publicación de trabajos científicos en revistas es importante para los autores por diversas razones, como la validación de los trabajos, la difusión del conocimiento generado y el desarrollo profesional. En este artículo, analizamos las etapas del proceso editorial y presentamos sugerencias para superar con éxito dicho proceso. Con estos propósitos en mente, organizamos este documento en tres partes. Primero, a partir del proceso científico, describimos brevemente la estructura de un artículo científico. Segundo, presentamos un breve esquema de actividades y precauciones a seguir mientras se planifica y se escribe el artículo. Tercero, abordamos el enfoque en la redacción o escritura como elemento esencial en la construcción de la historia del artículo. El resultado y la contribución de este documento están especialmente dirigidos a jóvenes estudiantes e investigadores, en tanto busca mejorar sus investigaciones y la calidad de sus manuscritos, de manera que puedan comunicar sus hallazgos de manera accesible y comprensible para todos.
- Emotional Intelligence Outcomes in Higher Education Institutions: Empirical Evidence From a Western ContextPublication . Soliman, Mohammad; Sinha, Rupa; Di Virgilio, Francesca; Sousa, Maria Jose; Figueiredo, RonnieThe main outcomes of emotional intelligence (EMI) in the workplace have been researched in a variety of settings, however, few studies have focused on such consequences, particularly in the context of higher education institutions (HEIs). This research is therefore to empirically examine the impact of EMI on work-life balance, job insecurity, knowledge sharing behaviour, and workforce agility at HEIs. A total of 368 responses from academic staff members in Italy were analysed using PLS-SEM. The findings indicated that EMI has a significant impact on workforce agility, work-life balance, job insecurity, and knowledge sharing behaviour. In addition, work-life balance significantly impacted knowledge sharing behaviour, which in turn affected workforce agility. This article adds to the body of knowledge on the human resources management domain by highlighting the key consequences of EMI in HEIs within a western context. It also provides various managerial implications for concerned faculty members and senior managers at HEIs. Research limitations and avenues for further research are given.
- Economic And Social Benefits In FSC Certified Companies Located In BrazilPublication . Fagundes, Camila; Schreiber, Dusan; Nunes, Moema; Fernandes, Maria Eduarda; Damacena, ClaudioAmong the largest and most recognized forest certifications, the Forest Stewardship Council (FSC) deserves spe- cial mention. Its objective is to certify forest-origin products that come from socially fair, environmentally ade- quate, and economically viable management. This study aimed to investigate whether the duration of certification and the organizational size influence the perception of economic and social benefits of FSC Certification from the perspective of managers of Brazilian companies holding this seal. To achieve this objective, a quantitative survey was conducted with 54 Brazilian companies. Regarding the economic and social dimensions of sustaina- bility, the "Certification Time" appears to influence the perception of FSC benefits, as indicated by p-values lower than 0.05 in the Kruskal-Wallis test. Furthermore, Dunn's test revealed that companies with a longer certification period, on average 10 years, perceive more benefits. Based on the presented results, it can be concluded that the "Certification Time" can influence the perceptions of economic and social benefits of FSC Certification, while the organizational size did not demonstrate significant influence on the generation of benefits. One of the main con- tributions of this study, both in academia and for organizations in the agroforestry sector, is providing insights to support the design of actions and strategies aimed at rapidly enhancing the benefits of FSC Certification and encouraging companies to adopt it.
- Effects of intellectual property rights on innovation and economic activity: A non-linear perspective from Latin AmericaPublication . Viglioni, Marco Túlio Dinali; Calegario, Cristina Lelis Leal; Aveline, Carlos Eduardo Stefaniak; Ferreira, Manuel Portugal; Borini, Felipe Mendes; Bruhn, Nádia Campos PereiraIntellectual property rights (IPRs) have a significant impact on facilitating the economic endeavors of countries. Nevertheless, there exists notable disparity among studies concerning the implications of IPRs within developing countries. Therefore, this study examines how stronger IPRs affect economic activity and moderate two important knowledge channels, domestic and foreign innovation activity. Using a sample of 18 Latin American countries from 2007 to 2018, we employed the Driscoll-Kraay robust standard errors, two-stage least squares (2SLS), and Generalized Method of Moments (GMM) to examine the effects of IPRs. Results confirm an inverted U-shaped relationship between IPRs and economic activity. Hence, the majority of Latin countries continue to vary in the factors of production that suport robust IPRs. Conversely, robust IPRs effectively improve the relation between domestic innovation and economic activity. Similarly, this influence holds true for foreign innovation as well. Based on this evidence, the research suggests implementing an optimal IPR policy.
- WOM antecedents of city residents: differences between men and womenPublication . Santos, Sara; Santo, Pedro Espírito; Augusto, LuisaThe impact of the COVID-19 pandemic on tourism has reduced the flow of visitors to cities, paralyzing what was a growing sector in recent years. Currently, cities urgently need to attract tourists to their territories. In this dissemination of cities, the role of citizens residing in cities cannot be neglected since, through their word of mouth (WOM), they promote their cities' experiences, infrastructure, and atmosphere. However, the WOM of cities differs between men and women. In this context, our study aimed to explore the factors that influence WOM by men and women residing in cities, identifying that infrastructure, atmosphere, and perceived psychological well-being play an essential role in this influence. Thus, this cross-sectional study obtained data through a questionnaire that resulted in a sample consisting of 428 individuals. The hypothesis test was carried out using SMART PLS software and identified that infrastructure, atmosphere, and perceived psychological well-being positively influence citizens' WOM. In this context, our research contributes to those responsible for cities to develop actions, with their citizens, with the aim of disseminating their heritage and encouraging tourists to visit the territories through them.