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- Comunicação no turismoPublication . Sousa, Ana Elisa
- Assessing the liquidity in Portuguese hotel companiesPublication . Silva, Catarina; Lima Santos, Luís; Gomes, Conceição; Malheiros, CátiaThe hospitality companies have had substantial growth in the tourism sector which gives them a large part of the revenue generated by the sector. In this regard, its impact, whether negative or positive, is quite high and generates a response to a need felt by agents of the environment in which it operates. As a short-term sustainability indicator, the liquidity level of a company demonstrates its ability to repay its obligations, being a great management support for decision making and anticipation of financial problems that may arise. Considering the volatility of hotel companies, greater importance is given to the study of liquidity. The main liquidity ratios of Portuguese hotels in the 2010-2017 period will be analysed; data was collected on July 4, 2019, on the SABI platform and the original sample is composed of 2161 hotel companies registered with two Portuguese economic activity codes (CAE), “55111 - Hotels with restaurant” and “55121 - Hotels without restaurant”. The assessment of liquidity level will be important to decision makers understand if there are differences between hotels with or without restaurant and among the Portuguese districts were hotels are located. The results of this study are expected to be of assistance to hotel managers as decisions taken within the organization can be more deliberate and informed.
- Empregabilidade e ensino superior: o estudo de caso do mestrado em Gestão e Direção Hoteleira - ESTMPublication . Viana, Ana Sofia; Pais, Sónia; Sousa, Ana Elisa; Schön, MichaelEmpregabilidade é uma meta para todos aqueles que fazem um mestrado ou outro curso superior. No entanto, mais importante do que conseguir um bom emprego é encontrar o emprego para o qual os estudantes foram preparados durante os estudos e permitir-lhes alcançar a carreira que desejam/ambicionam. Neste sentido, o mestrado em Gestão e Direção Hoteleira da Escola Superior de Turismo e Tecnologia do Mar (ESTM) do Politécnico de Leiria foi projetado para permitir que os estudantes desenvolvessem competências organizacionais das muitas responsabilidades operacionais necessárias para gerir um hotel e que estão ligadas a conceitos práticos da tomada de decisões de gestão. Para preparar melhor os estudantes para o que o mercado de trabalho precisa e os empregadores desejam, é importante entender como o mercado de trabalho recebeu os estudantes após a graduação e se os empregadores reconheceram essas qualificações. Portanto, o objetivo deste estudo foi saber onde estão os mestres e o que estão a fazer no mercado de trabalho após o término deste mestrado, se sentem que a graduação foi importante e se lhes deu alguma vantagem no alcance de melhores posições de trabalho. Foi aplicado um método quantitativo a este estudo através da realização de um questionário a 19 mestres em Gestão e Direção Hoteleira. Os resultados mostraram que apesar do esforço das instituições de ensino superior procurarem, através dos mestrados, dar maiores competências aos futuros recursos humanos das organizações, a maioria das organizações ainda não reconhece nem valoriza muito estas formações.
- The impact of the European Wine City 2018: Torres Vedras / Alenquer (CEV) in the local stakeholdersPublication . Ramos, Dulcineia; Penetra, RuiEvents can have a very positive impact on the image of a destination. Wine tourism events can be distinguished as holders of special and peculiar characteristics that bring us to "authenticity" and experimentation. These are essential criteria for the success of a tourism product. In this sequence, the objective will be to determine the Impact of the European Wine City 2018 - Torres Vedras / Alenquer (CEV). The main goals of this investigation will be to determine the general impact of the European Wine City 2018 - Torres Vedras / Alenquer not only through the application of surveys to local agents and partners, but also through the evaluation of the associated media clipping.
- Determinantes do TRevPAR: uma análise dos hotéis portugueses entre 2010 e 2017Publication . Rolim, Maria; Malheiros, Cátia; Gomes, Conceição; Santos, Luís LimaTRevPAR is one of the most important operating ratios of hotel management accounting, which measures an hotel's performance, not only in terms of accommodation, but considering all its current earnings, given the increase in diversification of hotel income sources. In this paper, it will be analysed TRevPAR (total revenue per available room) of Portuguese Hotels with and without restaurant, by district, between 2010 and 2017. Based on the results obtained in two different surveys. The first, performed in the SABI platform, on July 4, 2019, and the second, held on the Registo Nacional de Turismo (RNET), between July 5 and 15, 2019. From that survey a sample of 955 active hotel companies was obtained, with two economic activity codes (CAE), “55111 - Hotels with restaurant” and “55121 - Hotels without restaurant”. Once TRevPAR is calculated by dividing the total revenue of a hotel by the total number of rooms available, elements obtained in the previous research were used to calculate this indicator. Later they were analysed, considering the factors location, size and whether or not the hotel has a restaurant. The overall results point to an increase in TRevPAR over the years under review (2010-2017), also indicating that factors such as location and whether to own a restaurant significantly influence TRevPAR. Regarding the size of the hotels, it was found out that TRevPAR is positively influenced.
- Analysis of scientific production: Smart tourism destination, technology and sustainabilityPublication . Rafael, CéliaSmart Destination appear as a planning tool, where improving the quality of life of residents is the main goal, based on corporate social responsibility and sustainable development. Technologies can contribute to its development by integrating knowledge and innovation into the tourism products and services that make up the supply and experiences of smart tourism. The aim of this study is to analyze the scientific production on the theme of smart tourism, through research and bibliometric analysis and to evaluate the main research topics on smart touristic destinations and social responsibility and relationship with technologies. This article presents conclusions about the trends and dynamics of the investigation of smart tourism and smart destinations, trying to analyze the influence of technology and sustainability for the sector.
- The tourism distribution in Portugal and Spain: An approach to its performance evaluationPublication . Oliveira, Fernanda; Gomes, ConceiçãoThis study aims to strengthen knowledge about the tourism distribution system, using the calculation and analysis of indicators and financial ratios, as part of this sector companies’ performance evaluation. In this case, return on equity (ROE) was used as this ratio measures how effectively management is using shareholders’ investment to create profits. Using the Dupont model, the main objective is to identify which financial factors influence travel company’s ROE from the shareholder viewpoint (Lopes et al., 2014; Pratt, 2011, Rodrigues and Simões, 2008). To this end, an Iberian study involving 7528 travel companies (travel agencies, tour operators and other reservation services and related activities) was conducted. The ROE was calculated for the years 2007 and 2017 for 2065 Portuguese companies and 5463 Spanish. The ROE calculation in those two years identifies an increase of 5 p.p. for Portugal and 11 p.p. for Spain. In Spain, the Tour Operators sub-sector is the one with the highest ROE increase in 2017 (15p.p. between 2007 and 2017), while in Portugal it is the Travel Agencies subsector (5p.p.). This increase in ROE in 2017 is positively determined by net income after taxes and earnings before taxes and interest (EBIT) in both countries. Moreover, in Spain, this ratio also has a positive influence of turnover and headcount. Thus, Portugal and Spain reveal two different realities in this highly competitiveness sector. What lessons can be drawn from these two countries reality? What should managers do to be proactive regarding the issues which influence performance evaluation?
- Are alternative accommodations a threat to hotels in Portugal?Publication . Elias-Almeida, Anabela; Ferreira, Cátia Malheiros; Lopes, Maria SofiaThe possibility to book unique accommodations around the world is growing. Since 2005 an alternative segment of accommodation is becoming a strong phenomenon in Portugal, progressively increasing in demand. There are many different types of alternative accommodations, from cheap to luxury, each operating in its own niche. In Portugal, the rise of luxury accommodations has brought new attention to the lodging sector. Traditional accommodations are also benefitting from recent travel trends. More travelers want to live and feel as a local, and less like a tourist. Today, it´s becoming more about experiencing a destination for what it is and meeting other travelers who are interested in meeting new people. Therefore, this study aims to understand the growth of tourism and alternative accommodations in Portugal, and their impact on the Hotel industry. Are alternative accommodations a threat for hotels? And what about hotel operational performance? To answer these two questions the present study examines the effects of alternative accommodations supply on two key hotel performance metrics: occupancy rate and RevPar in all Portuguese hotels for the period between 2014 and 2018.
- Diferenciação do produto através da valorização do turismo industrialPublication . Guerra, Tânia Ferreira; Pacheco, Maria Pilar Moreno; Almeida, António Sérgio Araújo deThis article aims to analyze the industrial resources that are able to define a tourism product, this being assumed as a differentiating factor of a destination. In addition to a documentary research the practical example of S. João da Madeira has been used. Combined with the concept of cultural tourism, we find the concept of industrial heritage and in this setting the cultural offer, in its industrial expression, becomes an alternative solution that might promote diversified experiences. However, not all existing industrial heritage or industrial offer emerges as something attractive or interesting to the visitor. Mainly, the interest lies in the exceptionality and differentiation of experiences and in a global experience, holistically organized by the Destination. In this context, the search for alternatives to the traditional tourism product stands out, in order to respond to the needs of an increasingly demanding market with permanent oscillations.
- Environmental awareness of surf tourists: The case study of Peniche, PortugalPublication . Springwald, Sarah; Jorge, João Paulo; Ramos, Dulcineia; Viana, Ana SofiaThe sustainability of surf destinations has gained considerable attention over the last decades and surfers have been identified as key stakeholders for the planning and development of sustainable surf tourism. In order to achieve changes in people’s behavior, it is important to gain insights into their beliefs and values and how these influence their decisions. Therefore, the purpose of this study is to assess surf tourists´ environmental awareness by using the revised NEP scale (Dunlap et al. 2000) and additional questions, and thus, simultaneously enlightening the contradictory relationship between the representation of surfers and the environment, and further contribute to sustainable surf tourism planning and development. A quantitative method was applied to this study by conducting a questionnaire amongst 145 surf tourists in Peniche, Portugal. The results show, contrary to other studies and the representation throughout media, that surf tourists do not identify with the term environmentalist. Nevertheless, they have a strong ecological worldview, meaning that they have an environmental awareness in a broader sense. The majority of the respondents display a mid-ecological to pro-ecological attitude. However, when it comes to surf related issues and the environment, it seems that there is a lack of awareness. Further, it shows that there is a high willingness to advocate for the environment, however, it became also evident that there is a lack of knowledge on how to advocate for the environment amongst most respondents. Thus, the findings suggest that there is a need to educate and engage surf tourists.
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