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The impact of the European Wine City 2018: Torres Vedras / Alenquer (CEV) in the local stakeholders
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Resumo(s)
Events can have a very positive impact on the image of a destination. Wine tourism events can be distinguished as holders of special and peculiar characteristics that bring us to "authenticity" and experimentation. These are essential criteria for the success of a tourism product. In this sequence, the objective will be to determine the Impact of the European Wine City 2018 - Torres Vedras / Alenquer (CEV).
The main goals of this investigation will be to determine the general impact of the European Wine City 2018 - Torres Vedras / Alenquer not only through the application of surveys to local agents and partners, but also through the evaluation of the associated media clipping.
Descrição
ITC'19: XI International Tourism Congress: The image and sustainability of tourism destinations, Funchal, Portugal, Nov. 5-7, 2019
Palavras-chave
Impact of events Promotion Image of destination Wine
Contexto Educativo
Citação
Ramos, D., & Penetra, R. (2020). The impact of the European Wine City 2018: Torres Vedras / Alenquer (CEV) in the local stakeholders. In S. Teles, P. Almeida, M. Franco, & J.P. Jorge (Eds), XI International Tourism Congress: The image and sustainability of tourism destinations: proceedings book (pp. 372-377) CITUR