ESTM - Mestrado em Gestão e Sustentabilidade no Turismo
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Browsing ESTM - Mestrado em Gestão e Sustentabilidade no Turismo by advisor "Eurico, Sofia Teixeira"
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- Casa DozePublication . Reis, João Artur Lopes; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraThis master's project delves into the realms of holistic tourism, wellness tourism, and the tourism industry's evolving landscape through the lens of sustainability. With a specific focus on the Mafra region in Portugal, the study aims to address three primary objectives: firstly, to comprehensively explore the existing literature and conceptual foundations of holistic and wellness tourism; secondly, to assess how the tourism industry is aligning with wellness concepts and identify emerging trends in wellness tourism; and finally, to evaluate the feasibility of establishing a sustainable holistic tourism venue named Casa Doze in the Mafra region. The study starts by establishing the theoretical framework, highlighting the interconnectedness of holistic tourism, wellness, and sustainability. It underscores the pursuit of holistic well-being, encompassing its different dimensions, within the context of contemporary society. With the tourism industry increasingly recognizing this pursuit, the study attempts to shed light on how tourism can contribute to individual well-being. In the practical exploration, the study turns its attention to Portugal and, more specifically, the Mafra region, which exhibits burgeoning potential as a holistic tourism hub. A meticulous examination of the current holistic tourism landscape in Mafra substantiates the viability of the Casa Doze project. This section also draws on insights derived from interviews with key stakeholders in the holistic tourism industry, providing valuable perspectives on challenges, priorities, and future trends. While the study achieves its objectives, certain limitations are acknowledged. These include a limited sample for interviews and the absence of an in-depth financial analysis for the Casa Doze project. To conclude, this study serves as a foundational exploration of the dynamic interplay between holistic tourism, wellness, and sustainability. It aims to contribute to the broader narrative of enhancing well-being and personal transformation in the evolving landscape of the tourism industry.
- Chilero Coffee: The feasibility of opening a Guatemalan specialty coffee shop with a sustainable focus in LisbonPublication . Garcia, Genesis; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraThis project examines the feasibility of opening Chilero Coffee, a Guatemalan specialty coffee shop with a sustainable focus in Lisbon, Portugal. The investigation includes a literature review, interviews with specialty coffee stakeholders in Lisbon, as well as a SWOT analysis. The purpose of the study is to identify the potential of the specialty coffee shop concept as well as the challenges it may face. The literature review introduces the world of specialty coffee, explores culture and tourism trends in Lisbon as they relate to specialty coffee, presents relevant sustainability issues, and offers a case study on Guatemalan coffee production. Methodologically, and with the aim of better understanding local market trends and consumer preferences, an interview was conducted with a panel of 10 people, experts in specialty coffee shops and representatives of Lisbon’s Tourism and Hospitality industry. Lastly, a SWOT analysis was applied to assess how Chilero Coffee as a business concept compares to its competition, as well as to present strategies it can use to give it a competitive edge. The study’s findings reveal numerous strengths Chilero Coffee already holds as a one-of-a-kind coffee shop concept that will attract a loyal customer base. These include showcasing high-quality Guatemalan coffee, engaging in sustainable coffee production and consumption practices, offering engaging intercultural programming, and making creative use of the café’s space as an educational and cultural hub to distribute comprehensive knowledge about specialty coffee and Guatemalan culture. From the research, a few weaknesses emerged. These include high operational costs, a narrow product offer, and potential price barriers for some customers. However, the analysis also introduced compelling opportunities for Chilero, such as expanding upon Portugal’s existing coffee knowledge and Lisbon’s eveloping specialty coffee scene, cultivating cultural exchange, fostering community between foreigners and locals, and inspiring slow tourism practices. Lastly, some of the potential threats to Chilero Coffee’s success include high competition in the market, a lack of awareness of Guatemalan culture in Portugal, and unpredictable environmental conditions that could affect specialty coffee production. While Chilero Coffee may face some challenges, the café has commensurable strengths and opportunities to responsibly promote Guatemalan culture, nurture intercultural exchange, and encourage sustainable production and consumption practices in consumers and other similar business types. The findings presented in the study provide valuable insights and support for starting a Guatemalan specialty coffee shop with a sustainable focus in Lisbon, Portugal.
- Colonial imagery in responsible travel dvertisement, a critique from a postcolonial perspectivePublication . HöcK, Maximilian Martin; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraThis master's thesis analyses a selection of images used to advertise outbound responsible travel to various destinations in Africa. It shows that in the advertisement of the selected destinations colonial imagery and texts are emphasised. Colonial imagery is reproduced in a binary representation model of the "self" and the "other" that not only supports the criticised creation of knowledge of the Global South but also restores racism as an ideology of dominance. To demonstrate this, images and text material are analysed with regard to findings of postcolonial theory. It becomes apparent that contemporary outbound responsible travel agencies continue colonial ideas and power relations. It is thus determined that there is a gap between the declared aims of responsible tourism agencies and the single-perspective and derogatory meanings the images, they use to advertise their products, carry. Accordingly, recommendations for DMOs (Destination Management Organisations) and decision makers that are involved in the promotion of global travel are developed. Keywords
- Internship Report : Sustainable Tourism Certification in Tour OperatorsPublication . Machado, Ana Rita Lopes; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraSustainable tourism is a current trend aiming at diversifying and preserving the global tourism industry by involving social responsibility, strong commitment to nature and native integration into any tourist operation or development, which means meeting the needs of the present tourist, whilst protecting and enhancing future opportunities. In a world of overbooking, habitat destruction and ever converging identical tourist products this concept has become a need to be achieved. Many companies have reached towards certifications, for a standardized process in order to best accomplished its goals. Thus, following the internship at Ytravel and involvement in the Biosphere certification process, were chosen to achieve the main objective of this report, which is understand the role of companies in the tour operator level, how they interact with the remaining sectors and their impact, how does the certification impact their protocols and processes and how in turn that effect can affect the rest of the tourism industry. As a means of self-regulation and when correlated with the sustainability concept, certification can be a great way not only of implementing regulated processes to attain a more sustainable system, but also a better way of convey/marketing it to the tourist. As major players in the tourism industry and indeed as collating players between the various tourism sectors and the tourists, tour operator level companies have the market power to drive sustainability further into the industry. This report analyses these concepts, possibilities and processes in order to make a sense of the reality behind the theory.
- A Mobile Application As a Tool for Sustainable Development in Protected Areas (a proposal for the case of Arrabida Natural Park)Publication . Khodzhaeva, Valeriia; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraProtected natural areas are designed to preserve biological and landscape diversity and ensure sustainable environmental development. Huge territories face great challenges in the management of sustainable tourism, which are very difficult to control due to uncontrolled traffic capacity and the lack of awareness of visitors about the uniqueness of the park. The best way to convey information to the masses is information technology, which almost every modern person has. The goal of this project is to develop and promote a mobile application to help developing sustainable tourism in protected areas using the case of Arrabida Natural Park.
- Sustainable tourism practices through the eyes of the tourist: a case study of a tour operatorPublication . Calnaryte, Laura; Eurico, Sofia TeixeiraThis internship report aim was to find out the importance of sustainable tourism practices from a tourist point of view. The research study and internship took place at Back-Roads Touring - a tour operator (based in London) that specializes in small group touring for seniors travellers from Australia, New Zealand, USA and Canada. Google Forms online questionnaire was used in order to answer the objectives of the study. In total 1322 clients received an online questionnaire out of which 182 filled in the survey. The study had four objectives, however the main focus was to find out which tourism practices ( out of 15 choices) were the most important to the respondents during a Back-Roads Tour and which tourism options (using the same 15 choices) the respondents identify as sustainable tourism options ( objective 2 and 3). The results showed that the respondents valued the most small group touring and having an experienced tour leader, which are the core practices of the company. Furthermore, the respondents were not seeking for more sustainable tourism practices neither willing to donate money to local charities/non- profit organizations. This finding shows that the clients are content with a current model of a tour, are willing to return, however price and quality will be play a key role in the decision. The respondents´ lack of wish to support or donate money to charities /non-profit organizations, could be due to the fact that most of the clients were from middle class thus they did not have enough disposable income. Moreover, one of the objectives of this study was to find out if the clients valued sustainable tourism certification. The results showed that the respondents’ were not aware of the sustainable tourism certification that the company obtained, however slightly over half of the respondents said that the knowledge of the certification has positively influenced them to travel again with a company.