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Direção técnica em ginásios e health clubs: um estudo exploratório sobre a perceção dos profissionais de exercício físico
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Abstract(s)
A figura do diretor técnico foi introduzida na lei em 2012, mas pouca investigação foi produzida para compreender como tem desenvolvido a sua ação. Este estudo pretendeu analisar as perceções dos técnicos de exercício físico (TEF) sobre i) a importância das funções dos diretores técnicos (tal como definidas na lei), e ii) a forma como os diretores técnicos cumprem e desenvolvem as suas funções, contrastando os resultados por segmento de mercado. Realizou-se uma análise descritiva e de frequências a uma amostra de 194 profissionais de exercício com uma média de idades de 34.46 anos (DP= 8.78), e com uma média de anos de experiência de 9.04 anos (DP= 6.84), que participaram voluntariamente neste estudo. O presente trabalho evidenciou que os TEF valorizam as funções atribuídas ao diretor técnico expressas na lei. Verificou-se que a regularidade do apoio do diretor técnico é bastante heterogénea, sendo que em quase 50% dos respondentes a classificação atribuída foi de inexistente ou pouco regular. Verificou-se ainda que cerca de 45% dos TEF consideraram a prestação dos diretores técnicos como sendo muito fraca ou fraca. Da análise por segmento de mercado, o low cost apresentou, genericamente, os piores resultados percentuais, e o premium os melhores.
The position of the technical director was introduced into Portuguese law in 2012, but little research has been produced to understand how it has developed its action since. This study analysed the perceptions of the physical exercise technicians (TEF) regarding i) the importance of the functions of technical directors (as defined in the law) and ii) the way technical directors fulfil and develop their roles, contrasting the results by market segment. A descriptive and frequency analysis was made of a sample of 194 exercise professionals, with a mean age of 34.46 years (SD= 8.78) and a mean years of experience of 9.04 years (SD= 6.84), who voluntarily participated in this study. The present work showed that the TEF value the role attributed to the technical director expressed in the law. The regularity of the technical director’s support was found to be quite heterogeneous, with almost 50% of the respondents classifying it as non-existent or not very regular. It was also found that around 45% of the TEF considered the performance of the technical directors to be very weak or weak. From the analysis by market segment, the low cost generally presented the worst percentage results, while the premium segment presented the best results.
The position of the technical director was introduced into Portuguese law in 2012, but little research has been produced to understand how it has developed its action since. This study analysed the perceptions of the physical exercise technicians (TEF) regarding i) the importance of the functions of technical directors (as defined in the law) and ii) the way technical directors fulfil and develop their roles, contrasting the results by market segment. A descriptive and frequency analysis was made of a sample of 194 exercise professionals, with a mean age of 34.46 years (SD= 8.78) and a mean years of experience of 9.04 years (SD= 6.84), who voluntarily participated in this study. The present work showed that the TEF value the role attributed to the technical director expressed in the law. The regularity of the technical director’s support was found to be quite heterogeneous, with almost 50% of the respondents classifying it as non-existent or not very regular. It was also found that around 45% of the TEF considered the performance of the technical directors to be very weak or weak. From the analysis by market segment, the low cost generally presented the worst percentage results, while the premium segment presented the best results.
Description
Keywords
Ginásios Diretor técnico Técnicos de exercício físico Qualidade do serviço Service quality Physical exercise professionals Technical director Gymnasium
Citation
Publisher
Desafios Singulares