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- Turismo cultural e criativo através de estratégias de animação turística: os eventos locaisPublication . Amorim, Daniela Ramos; Jiménez, José Luís; Almeida, PauloO turismo tem tido um grande impacto na economia mundial, assumindo um importante enfoque a nível cultural, social, educativo, antropológico e económico. A cultura, considerada por vários autores um pilar fundamental na atividade turística, tem permitido um crescimento continuo e rápido do turismo num contexto mundial em larga expansão. O setor turístico associado à cultura designando-se por “turismo cultural” tem apresentado uma evolução evidente no turismo em geral (Cooper et al, 2007, p. 172). Baseado, maioritariamente, na visita a recursos patrimoniais edificados, o turismo cultural tem evoluído para um novo paradigma na oferta turística, surgindo uma crescente aposta nos recursos intangíveis (como as tradições, lendas, gastronomia, entre outros). Nesta aposta inclui-se o turismo criativo, uma forma de turismo cultural que “assenta maioritariamente em recursos intangíveis, subentende uma participação ativa (co-criação) e efetiva do turista em atividades de aprendizagem, lúdicas, culturais e artísticas (…), sendo cada vez mais os recursos intangíveis e endógenos um fator de promoção e diferenciação dos destinos turísticos” (Richards, 2009, Carvalho, 2011, in Santos, Carvalho e Figueira, 2012, p. 1561). Nestas vertentes turísticas, o património e as artes surgem como estratégias metodológicas essenciais, promovendo atrações diferenciadas nas ofertas turísticas, regenerando criativa e artisticamente os destinos turísticos. E, os festivais e vários eventos locais têm tido um papel fundamental na promoção do turismo cultural e criativo fomentando assim um maior desenvolvimento das regiões. De acordo com os temas abordados, no âmbito do Doutoramento em Turismo - Turismo, Desenvolvimento e Cooperação, Faculdade de Turismo e Finanças, Universidade de Sevilha, o artigo que se propõe pretende apresentar um estudo comparativo, em curso, sobre o contributo das artes performativas em contexto de festival no desenvolvimento turístico local Os dois festivais em análise são o Festival Andanças, em Portugal, e o Festival Internacional de La Sierra, em Espanha, recorrendo-se a instrumentos de recolha de informação para análise quantitativa (questionário) e qualitativa (entrevista).
- The impact of performing arts festivals on tourism development: analysis of participants' motivation, quality, satisfaction and loyaltyPublication . Amorim, Daniela; Jiménez-Caballero, José Luis; Almeida, PauloThe festivals have had a very positive impact on tourism development, and on the promotion of destinations, they are positioned as important attractive elements that boost tourism in the several regions, as well as its economic and cultural development. This study aimed to analyse the motivation, quality, satisfaction and loyalty of two performing arts festivals participants (Andanças, Portugal and La Sierra, Spain). It followed a quantitative methodology, and questionnaires were applied to the participants of the events under analysis. The results of the test-t indicate that La Sierra festival participants (n=235), compared to Andanças festival participants (n=297), perceive the festival as having more quality (catering, hotel, information and transport), and are more faithful to the festival (even if prices increase). The results obtained contribute to a better understanding of the needs and perceptions of participants who practice festival tourism, particularly in performing arts festivals, supporting the manager's strategies in organising this type of event.
- Manual de boas práticas e sustentabilidade no turismoPublication . Almeida, Paulo; Eurico, Sofia; Almeida, Sérgio; Oliveira, Fernanda; Jorge, João Paulo; Ramos, Dulcineia; Oliveira, Verónica; Simões, Ana Raquel; Borges, Patrícia; Malheiros, Cátia; Caetano, Marta; Amorim, Daniela; Viana, Ana Sofia; Coelho, Júlio; Sousa, Ana Elisa; Lourenço, Paulo; Rafael, Célia; Almeida, Nuno; Fonseca, Júlia; Schön, Michael; Martins, Rui; Dias, Francisco; Cardoso, Lucília; Mendes, Alexandra; Bento, Carla; Elias-Almeida, Anabela; Varela, Luciana; Varela, Jorge; Santos, Luís Lima; Gomes, Conceição; Brasão, Inês; Baptista, Pedro
- Motivation and tourists' loyalty in performing arts festivals: the mediator role of quality and satisfactionPublication . Amorim, Daniela; Jiménez-Caballero, José Luís; Almeida, PauloFestival tourism has been growing considerably over the years, acquiring a prominent position and with strong popularity in society. Festivals and/or events promote a cultural exchange at international, national and local levels, with the opportunity for cultural sharing, from history and tradition, culinary and drinks, music and dance, involving all publics (organization, services, artists, participants and local inhabitants). Festivals are recognized as an effective strategy for host destinations promoting economic, social and cultural development. The present study aims to test the mediator role of quality and satisfaction in the relationship between the motivation in the choice of performing arts festivals and the loyalty of the tourists. The sample consisted of 532 respondents, collected at two performing arts festivals: Andanças festival (Portugal) and La Sierra festival (Spain). The results of the study show that tourists motivated to attend performing arts festivals, tend to perceive the festival as having quality, and are satisfied with the service, which in turn tend to revisit and recommend the festival. The study discusses the implications of the obtained results. It also presents limitations and suggests future studies.
- Mini-review of paper motivation and tourists' loyalty in performing arts festivals: the mediator role of quality and satisfactionPublication . Amorim, Daniela; Jiménez Caballero, José Luís; Almeida, PauloEvents, such as festivals of an artistic nature, have stood out in recent years, making important contributions in the tourism sector. Festivals can constitute channels of local, national and international cultural promotion, providing an experiential and relational exchange between individuals. This mini-review intends to reflect on the results obtained in the study presented in the article "Motivation and tourists' loyalty in performing arts festivals: the mediator role of quality and satisfaction". This study had as main focus the analysis of two performing arts festivals in Portugal and Spain, having as main research objective to perceive quality and satisfaction as mediating variables between motivation in the choice of performing arts festivals and the loyalty of participants. The survey was carried out by questionnaire, with a sample of 532 respondents. The results of the study revealed that the participants motivated to attend performing arts festivals, perceive the festival as having quality, leading to their satisfaction with the services provided and, consequently, loyalty to the event.