Loading...
Publication
Turismo cultural e criativo através de estratégias de animação turística: os eventos locais
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 637.01 KB | Adobe PDF |
Advisor(s)
Abstract(s)
O turismo tem tido um grande impacto na economia mundial, assumindo um importante enfoque a nível cultural, social, educativo, antropológico e económico. A cultura, considerada por vários autores um pilar fundamental na atividade turística, tem permitido um crescimento continuo e rápido do turismo num contexto mundial em larga expansão. O setor turístico associado à cultura designando-se por “turismo cultural” tem apresentado uma evolução evidente no turismo em geral (Cooper et al, 2007, p. 172). Baseado, maioritariamente, na visita a recursos patrimoniais edificados, o turismo cultural tem evoluído para um novo paradigma na oferta turística, surgindo uma crescente aposta nos recursos intangíveis (como as tradições, lendas, gastronomia, entre outros). Nesta aposta inclui-se o turismo criativo, uma forma de turismo cultural que “assenta maioritariamente em recursos intangíveis, subentende uma participação ativa (co-criação) e efetiva do turista em atividades de aprendizagem, lúdicas, culturais e artísticas (…), sendo cada vez mais os recursos intangíveis e endógenos um fator de promoção e diferenciação dos destinos turísticos” (Richards, 2009, Carvalho, 2011, in Santos, Carvalho e Figueira, 2012, p. 1561).
Nestas vertentes turísticas, o património e as artes surgem como estratégias metodológicas essenciais, promovendo atrações diferenciadas nas ofertas turísticas, regenerando criativa e artisticamente os destinos turísticos. E, os festivais e vários eventos locais têm tido um papel fundamental na promoção do turismo cultural e criativo fomentando assim um maior desenvolvimento das regiões.
De acordo com os temas abordados, no âmbito do Doutoramento em Turismo - Turismo, Desenvolvimento e Cooperação, Faculdade de Turismo e Finanças, Universidade de Sevilha, o artigo que se propõe pretende apresentar um estudo comparativo, em curso, sobre o contributo das artes performativas em contexto de festival no desenvolvimento turístico local Os dois festivais em análise são o Festival Andanças, em Portugal, e o Festival Internacional de La Sierra, em Espanha, recorrendo-se a instrumentos de recolha de informação para análise quantitativa (questionário) e qualitativa (entrevista).
Tourism has had a great impact in the world economy, assuming an important focus at a cultural, social, educative, anthropological and economical level. The culture, considered by many authors, a fundamental pillar in the touristic activity, has allowed a continuous and quick growth of the tourism at a world context in great expansion. The tourism sector associated with the culture by "cultural tourism" has presented an evident evolution in tourism in general (Cooper et al, 2007, p. 172). Based in the visit to built heritage resources, the cultural tourism has evolved to a new paradigm in the tourism offer, appearing a growing bet in the intangible resources (such as traditions, gastronomy, among others). In this bet it is included the creative tourism, a form of cultural tourism that "is mainly based in intangible resources, enhances an active and effective participation (co-creation) and of the tourist in learning ludic, cultural and artistic activities (...), being more and more the endogenous and intangible resources a factor of promotion and differentiation of the touristic destination” (Richards, 2009, Carvalho, 2011, in Santos, Carvalho e Figueira, 2012, p. 1561). At these touristic ways, the heritage and the arts appear as methodological strategies, promoting different attractions in touristic offers, envigorating creatively and artistically the touristic destinations. So, the festivals and several local events have had a fundamental role in the promotion of the cultural and creative tourism, enhancing this way a greater development of the regions. In this perspective, and in the ambit of a doctors degree in Tourism - Tourism, development and cooperation, Faculty of Tourism and Finance, University of Seville, the proposed article, intends to present a comparative study, in process, about the contribution of performative arts in the context of festivals, in the local touristic development. The two festivals in analysis are the Festival Andanças, in Portugal, and the International Festival de La Sierra, in Spain, using information gathering instruments to a quantitative analysis (questionaire) and qualitative (interview).
Tourism has had a great impact in the world economy, assuming an important focus at a cultural, social, educative, anthropological and economical level. The culture, considered by many authors, a fundamental pillar in the touristic activity, has allowed a continuous and quick growth of the tourism at a world context in great expansion. The tourism sector associated with the culture by "cultural tourism" has presented an evident evolution in tourism in general (Cooper et al, 2007, p. 172). Based in the visit to built heritage resources, the cultural tourism has evolved to a new paradigm in the tourism offer, appearing a growing bet in the intangible resources (such as traditions, gastronomy, among others). In this bet it is included the creative tourism, a form of cultural tourism that "is mainly based in intangible resources, enhances an active and effective participation (co-creation) and of the tourist in learning ludic, cultural and artistic activities (...), being more and more the endogenous and intangible resources a factor of promotion and differentiation of the touristic destination” (Richards, 2009, Carvalho, 2011, in Santos, Carvalho e Figueira, 2012, p. 1561). At these touristic ways, the heritage and the arts appear as methodological strategies, promoting different attractions in touristic offers, envigorating creatively and artistically the touristic destinations. So, the festivals and several local events have had a fundamental role in the promotion of the cultural and creative tourism, enhancing this way a greater development of the regions. In this perspective, and in the ambit of a doctors degree in Tourism - Tourism, development and cooperation, Faculty of Tourism and Finance, University of Seville, the proposed article, intends to present a comparative study, in process, about the contribution of performative arts in the context of festivals, in the local touristic development. The two festivals in analysis are the Festival Andanças, in Portugal, and the International Festival de La Sierra, in Spain, using information gathering instruments to a quantitative analysis (questionaire) and qualitative (interview).
Description
Keywords
Turismo Turismo cultural Turismo criativo Património Artes performativas e festivais Tourism Cultural tourism Creative tourism Heritage Performing arts and festivals
Citation
Amorim, D.R., Jiménez, J.L., & Almeida, P. (2017). Turismo cultural e criativo através de estratégias de animação turística: os eventos locais. Proceedings Book of the IX International Tourism Congress (ITC’17), 29-30 November, Peniche, Portugal