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- Application of Renewable Energy—The Case of San Tomé IslandPublication . Ceita, Ludcelma de; Manso, Ricardo; Eugénio, TeresaIn the current context, the energy sector is one of the most important strategic points for the economic transformation of any society. Access to energy is a universal human right and a concern of the state. Whatever national development strategy is defined or implemented, it will always require measures to promote access to energy for all. Although the strong growth of renewable energies worldwide is evident, there are still few studies on their applicability in developing countries. The aim of this study is to contribute to energy sustainability in an emerging country where renewable energies have been little analysed and developed. The country analysed is São Tomé and Príncipe (STP). This paper develops a study on the application of renewable energy, energy sustainability, and clean electricity generation as challenges of the present and ways forward. Aware of the potential of natural resources on the islands of São Tomé and Príncipe, the study follows the following methodology: first phase: a preliminary study to describe the current energy situation on the island; second phase: presentation of a simulation on the use of available resources that has a direct impact on minimising the consumption of fossil fuels on the islands and on the country’s dependence on foreign fuel imports. As a result, the following proposal is made: Utilisation of photovoltaic solar energy with the help of agro-voltaic systems and floating panels, a biomass plant and a transition to electromobility with the help of electric vehicles as energy storage and means of transport.
- Building Strategic Capabilities in Brazilian FirmsPublication . Fleury, Maria Tereza Leme; Calixto, Cyntia Vilasboas; Frias Pinto, Cláudia Sofia; Fleury, AfonsoIn this chapter, we highlight the strategic capabilities that have enabled six Brazilian companies to achieve competitive advantage. We selected firms from different industries and stages of internationalization in order to show a broad perspective of local and international successful firms. WEG and Fanen developed technological capabilities associated to both world-class manufacturing and product innovation, whereas Stefanini and Integration have consolidated knowledge about servicing emerging markets. Grendene’s production and operations are its key capabilities for international operations through exports, while innovative design and processes support their strategy in the local markets. The key capabilities of Dr.Consulta are entrepreneurship and innovation. In sum, due to highly turbulent institutional and economic environment, Brazilian firms have had to develop some specific capabilities, especially those related to financial management and organizational flexibility.
- Circular Economy and Sustainability: What Are They Saying About It? – A Literature ReviewPublication . Costa, Berta; Rodrigues, SusanaCircular economy (CE) and sustainability are two interrelated con- cepts that are increasingly gaining attention in the fields of business, economics, and environmental studies. Although both concepts share similarities as they both aim to reduce the negative impact of human activities on the environment and promote sustainable development, they have predominantly been addressed sep- arately as two independent areas of knowledge, and continue to be ambiguous. Their relationship in literature has not been clarified, which may be obfuscating their overall usage. The aim of this article is to clarify the concepts of circular economy and sustainability, to examine how these two constructs have evolved in the last decades, and to identify their similarities and differences. In this regard a specific literature review was performed. For this purpose, 48 publications were identified, and a content analysis was conducted. Based on the aforementioned literature review, key findings relatively to circular economy and sustainability are presented.
- Consumers’ Acceptance and Willingness to Pay for Innovative and Sustainable Food – an Exploratory StudyPublication . C., João Maurício; Fernandes, Maria EduardaThe agricultural sector is currently facing several challenges, and needs to evolve to a more sustainable system. Consumers have a major role to play in this transformation. In this sense, this study aims to explore Portuguese consumers’ receptiveness and willingness to pay (WTP) for innovative and more sustainable food. Particularly, for apples produced in an innovative and sustainable way, making using of algae from the Portuguese coast. Additionally, the impact of information provided to consumers about the consequences of consuming this new product, on their receptiveness and willingness to pay, is tested: focusing on health benefits of the new product vs. on the environmental benefits. To this end, an online questionnaire was conducted in Portugal in July 2022. From a sample of 411 valid answers and 396 apple consumers, a wide majority (86.9%) were receptive to this innovative and sustainable apples and was willing to pay a price premium of 0.35 e/kg compared to the conventional apples (average price of 1.95 e/kg for sustainable apples, compared to 1.60 e/kg for conventional apples). This WTP was not influenced by the type of information provided in terms of benefits of the new product (health vs. environment) but the acceptance for the innovative apple increased with the provision of information. Additionally, some respondent’s ecological consumption habits and socioeconomic characteristics demonstrated to be statistically significant for the WTP. These results indicate that consumers are aware of the need to move towards a more sustainable food sector and value this innovative (and more sustainable) apples.
- The Use of Social Networks as a Strategic Tool: The Case of Cuca Monga Discos and Its Presence on TikTokPublication . Lobo, Rafaela; Martins, Susana; Carvalho, Milena; Abreu, António; Castro, Maria João; Santos, Eleonora; Branca, AnaThe increased presence of brands and organizations on digital social networks has led to the need to understand and characterize their strategies and engagement with the public. The present study is an exploratory-descriptive investigation based on a literature review and the analysis of alternative metrics with the general objective of knowing how the publisher Cuca Monga Discos used TikTok between 2019 and 2022. It is assumed that engagement and participation are essential for the cultural industry hence the importance of promoting an environment of interaction between actors on social networks. It is concluded that the publisher uses Tik Tok and interactivity strategies and that adopting strategies that actively encourage followers to interact more will be beneficial.