Building Strategic Capabilities in Brazilian Firms

Fleury, Maria Tereza Leme; Calixto, Cyntia Vilasboas; Frias Pinto, Cláudia Sofia; Fleury, Afonso

http://hdl.handle.net/10400.8/14084

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Building Strategic Capabilities in Brazilian Firms_ab.pdf	In this chapter, we highlight the strategic capabilities that have enabled six Brazilian companies to achieve competitive advantage. We selected firms from different industries and stages of internationalization in order to show a broad perspective of local and international successful firms. WEG and Fanen developed technological capabilities associated to both world-class manufacturing and product innovation, whereas Stefanini and Integration have consolidated knowledge about servicing emerging markets. Grendene’s production and operations are its key capabilities for international operations through exports, while innovative design and processes support their strategy in the local markets. The key capabilities of Dr.Consulta are entrepreneurship and innovation. In sum, due to highly turbulent institutional and economic environment, Brazilian firms have had to develop some specific capabilities, especially those related to financial management and organizational flexibility.	86.11 KB	Adobe PDF	Download

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Authors

Fleury, Maria Tereza Leme

Calixto, Cyntia Vilasboas

Frias Pinto, Cláudia Sofia

Fleury, Afonso

Abstract(s)

In this chapter, we highlight the strategic capabilities that have enabled six Brazilian companies to achieve competitive advantage. We selected firms from different industries and stages of internationalization in order to show a broad perspective of local and international successful firms. WEG and Fanen developed technological capabilities associated to both world-class manufacturing and product innovation, whereas Stefanini and Integration have consolidated knowledge about servicing emerging markets. Grendene’s production and operations are its key capabilities for international operations through exports, while innovative design and processes support their strategy in the local markets. The key capabilities of Dr.Consulta are entrepreneurship and innovation. In sum, due to highly turbulent institutional and economic environment, Brazilian firms have had to develop some specific capabilities, especially those related to financial management and organizational flexibility.

Keywords

Brazil strategic capabilities competitive advantage internationalization entrepreneurship innovation multinational emerging market institutional turbulence organizational flexibility

URI

http://hdl.handle.net/10400.8/14084

Citation

Fleury, M. T. L., Calixto, C. V., Pinto, C. S. F., & Fleury, A. (2020). Building Strategic Capabilities in Brazilian Firms. In A. Cuervo-Cazurra, W. Newburry, & S. H. Park (Eds.), Building Strategic Capabilities in Emerging Markets (pp. 235–257). chapter, Cambridge: Cambridge University Press. DOI: https://doi.org/10.1017/9781108565240.011.