ESTM - Mestrado em Gestão e Sustentabilidade no Turismo
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Browsing ESTM - Mestrado em Gestão e Sustentabilidade no Turismo by Field of Science and Technology (FOS) "Ciências Sociais::Geografia Económica e Social"
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- An Institute to promote the learning of aerial photography, which will promote the academic tourism in Portugal, help in the formation of destination image and promote sustainable tourism in Portugal.Publication . Sheikh, Asma; Schön, Michael; Martins, Rui Alberto de FreitasThis business plan is focused on promoting sustainable academic tourism and destination image of Portugal. Pixair Institute acts as a medium for achieving this by attracting international students, promoting student mobility and providing the students in Portugal the opportunity to, learn UAV pilot skills, aerial photography and enhance their career opportunities, maintaining sustainability by keeping the guiding principles required for economic, environmental and socio-cultural sustainability. Pixair focuses on providing attractive training services, with the cutting-edge equipment and expert staff, at a reasonable cost and flexible learning hours in the most attractive city of Portugal, Lisbon. The aim of Pixair is to combine the concept of achieving academic tourism by encouraging student mobility, and create destination image of Portugal, with aerial photography services through UAV, and promote Lisbon as a competitive destination for providing aerial photography and UAV pilot skills, compared to other institutes around the world. The plan focuses on analyzing the needs of Portugal, in terms of social, economic and environmental aspects and designing its structure and objectives required. Focusing on using an approach required for planning business model, such as Business Model Canvas determining the external market and internal environment by conducting questionnaires, competitor analysis and using it efficiently to plan effective strategies required for implementing the plan. Lastly designing a work plan and milestones required as a benchmark for analyzing the business financial projections for the next 5 years to determine the profitability and feasibility of Pixair. Pixair received a good response from students, photographers, and businesses for providing this opportunity in Portugal by promoting academic and sustainable tourism in Portugal by encouraging and promoting this new niche-segment of tourism in Portugal.
- Business Plan for HUBS - City Camping BerlinPublication . Shiller, Matthias; Jorge, João Paulo da Conceição SilvaCity camping as a form of low budget accommodation that has great potential to be established in urban spaces of major cities around Europe. With example of Berlin, HUBS city camping provides an in depth look on how to set up an urban camping enterprise that is managed and operated on the core principles of sustainable management. The business plan covers all aspects of the enterprise and develops a 5-year plan of operation. It further provides evidence that a low-tech business solution can be viable in terms of socio-economic growth and environmental improvement.
- Internship Report : Sustainable Tourism Certification in Tour OperatorsPublication . Machado, Ana Rita Lopes; Oliveira, Fernanda Maria Fernandes; Eurico, Sofia TeixeiraSustainable tourism is a current trend aiming at diversifying and preserving the global tourism industry by involving social responsibility, strong commitment to nature and native integration into any tourist operation or development, which means meeting the needs of the present tourist, whilst protecting and enhancing future opportunities. In a world of overbooking, habitat destruction and ever converging identical tourist products this concept has become a need to be achieved. Many companies have reached towards certifications, for a standardized process in order to best accomplished its goals. Thus, following the internship at Ytravel and involvement in the Biosphere certification process, were chosen to achieve the main objective of this report, which is understand the role of companies in the tour operator level, how they interact with the remaining sectors and their impact, how does the certification impact their protocols and processes and how in turn that effect can affect the rest of the tourism industry. As a means of self-regulation and when correlated with the sustainability concept, certification can be a great way not only of implementing regulated processes to attain a more sustainable system, but also a better way of convey/marketing it to the tourist. As major players in the tourism industry and indeed as collating players between the various tourism sectors and the tourists, tour operator level companies have the market power to drive sustainability further into the industry. This report analyses these concepts, possibilities and processes in order to make a sense of the reality behind the theory.
- The promotion of local sustainable development through the planning of integrated tourist routes. The case study of Archanes village.Publication . Zouridaki, Maria; Jorge, João Paulo da Conceição SilvaThis thesis concerns a holistic assessment of sustainable cultural heritage routes and how and whether it could have a financial, social, environmental and cultural impact on the local development financially, socially, environmentally and culturally. The thesis is divided into seven chapters. The first chapter deals with the introduction, acting as a general reference to the issue under study and examines the aim of the dissertation. The second chapter analyzes the sustainability in the tourism field. Apart from the new challenges in sustainable tourism development and the definitions of the issues, the international and European policies have been also discussed. The third chapter refers to cultural tourism definition, the combination of cultural tourism and local development, as for the implementation of cultural tourism into route tourism. In the fourth chapter, the methodologies of the dissertation have been analyzed. The first one is the Cultural Route Evaluation Model (CREM) and the second one is the methodology for assessing the cultural tourism potential of cultural heritage sites. The fifth chapter is a general commentary of the case study, Archanes village. Demographics, economy, employment and transport are the elements that have been discussed. In the sixth chapter, the results of the three proposed sustainable cultural routes in Archanes village have been analyzed. The first one is the “Minos pathway”, the second one is “From the Byzantine Era to the sovereignty of Venetians in Archanes” and the third one is “The route of German General Kreipe’s Abduction”. Finally, chapter 7 analyzes the findings of our study during this thesis and the future research.