CARME - Capítulos de livros
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Browsing CARME - Capítulos de livros by Field of Science and Technology (FOS) "Ciências Sociais::Economia e Gestão"
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- Building Strategic Capabilities in Brazilian FirmsPublication . Fleury, Maria Tereza Leme; Calixto, Cyntia Vilasboas; Frias Pinto, Cláudia Sofia; Fleury, AfonsoIn this chapter, we highlight the strategic capabilities that have enabled six Brazilian companies to achieve competitive advantage. We selected firms from different industries and stages of internationalization in order to show a broad perspective of local and international successful firms. WEG and Fanen developed technological capabilities associated to both world-class manufacturing and product innovation, whereas Stefanini and Integration have consolidated knowledge about servicing emerging markets. Grendene’s production and operations are its key capabilities for international operations through exports, while innovative design and processes support their strategy in the local markets. The key capabilities of Dr.Consulta are entrepreneurship and innovation. In sum, due to highly turbulent institutional and economic environment, Brazilian firms have had to develop some specific capabilities, especially those related to financial management and organizational flexibility.
- The Influence of Business Cycles on Corporate Performance: Evidence from Outdoor TourismPublication . Santos, Eleonora; Abreu, António; Pinto, Agostinho Sousa; Carvalho, Milena; Martins, SusanaTourism contributes substantially to economies and employment opportunities. In recent years, sustainable tourism has gained prominence, seeking to harmonize economic growth with environmental preservation and social equity. This concept revolves around minimizing tourism’s environmental impact while maximizing local community benefits. Consequently, assessing the economic sustainability of tourism firms becomes imperative for destinations aspiring to cultivate sustainable tourism practices, particularly in nature-based, cultural, and nautical activities. This study delves into the economic sustainability of outdoor tourism firms in Portugal, encompassing nature-based, cultural, and nautical activities, from 2013 to 2022 across diverse business cycles. Utilizing data from the National Tourism Registry and the SABI database, we scrutinize profitability and financial structures. Our findings underscore essential insights. Nature/adventure firms struggle to maintain consistent positive returns on assets, while cultural and nautical firms exhibit variable profitability linked to economic conditions. Nature/adventure firms display relatively strong current liquidity, hinting at potential financial resilience during economic downturns. Cultural firms consistently exhibit higher financial autonomy, indicative of distinct financial management practices. Debt ratios vary significantly among firms, reflecting diverse financing strategies and risk profiles. These findings hold implications for outdoor tourism sector managers and policymakers. Managers must prioritize risk management, financial strategies, and financing approaches to bolster financial resilience and long-term sustainability. Policymakers can offer targeted support and incentives to mitigate the adverse effects of business cycles, safeguarding the sector’s enduring viability.
- The Use of Social Networks as a Strategic Tool: The Case of Cuca Monga Discos and Its Presence on TikTokPublication . Lobo, Rafaela; Martins, Susana; Carvalho, Milena; Abreu, António; Castro, Maria João; Santos, Eleonora; Branca, AnaThe increased presence of brands and organizations on digital social networks has led to the need to understand and characterize their strategies and engagement with the public. The present study is an exploratory-descriptive investigation based on a literature review and the analysis of alternative metrics with the general objective of knowing how the publisher Cuca Monga Discos used TikTok between 2019 and 2022. It is assumed that engagement and participation are essential for the cultural industry hence the importance of promoting an environment of interaction between actors on social networks. It is concluded that the publisher uses Tik Tok and interactivity strategies and that adopting strategies that actively encourage followers to interact more will be beneficial.
- Tourist Preferences in Latin AmericaPublication . Santos, Eleonora; Carvalho, Milena; Martins, Susana; Carvalho, Ana Branca; Castro, Maria João; Mesquita, Anabela; Silva, PaulinoIn today's era of digital transformation, understanding tourism preferences is crucial for enhancing the travel experience. The way travelers get, analyze, and apply information to plan their trips has been completely transformed by information and communication technologies (ICTs). Features like accessibility, attractions , amenities, and prices influence travelers' choice regarding their destination and according to the Information Search Theory, travelers look up a lot of information in order to lower uncertainty and improve the quality of their decisions. This study examines the intricate interplay of factors influencing tourist preferences in Latin America, focusing on the role of hotel ratings, location, attractions, and accessibility. Drawing on regression analysis of data from Booking.com across six Latin American countries , including Mexico, Peru, Argentina, Chile, Colombia, and Brazil, the research identifies distinct tourist profiles and their preferences. Novel findings include a preference for lower-rated hotels among certain segments, a trade-off between accessibility and destination characteristics, and a prioritization of accessibility over the diversity of attractions for some travelers. These insights have significant implications for tourism management, suggesting targeted marketing strategies, product development initiatives, infrastructure investments, and collaborative partnerships to enhance the overall visitor experience and promote sustainable tourism development in the region.