Unidade de Investigação - CiTUR - Centre for Tourism Research, Development and Innovation
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Percorrer Unidade de Investigação - CiTUR - Centre for Tourism Research, Development and Innovation por Domínios Científicos e Tecnológicos (FOS) "Ciências Naturais::Ciências da Terra e do Ambiente"
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- Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National ParkPublication . Martins, Hugo; Carvalho, Paulo; Almeida, NunoBased on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In terms of methodology, a confirmatory factor analysis was used to test the model and the research hypotheses. The sample was composed of 507 tourists who visited the Peneda-Gerês National Park in Northern Portugal. Results showed an acceptable fit. The items of each construct were very strong. Positive significant results were found for all the considered hypotheses, particularly regarding the association of sensory DBE and behavioural DBE (subdimensions of the DBE scale) with satisfaction. The sensory DBE and affective DBE subdimensions of the DBE scale were meaningfully associated with visitors’ intentions to recommend. Satisfaction was a strong mediator for sensory DBE impact on their intention to revisit and to recommend, and a less strong effect was found for satisfaction as a mediator for behavioural DBE impact on intentions to revisit and to recommend. The theoretical contribution of this study aimed to deepen the analysis of the DBE construct in its multidimensional aspect and its relationship with other constructs. The results are discussed in relation to their theoretical and practical relevance.
- Men’s and Women’s Style of Living and Motivation to Run in Charity EventsPublication . Poczta, Joanna; Almeida, Nuno; Rozmiarek, Mateusz; Młodzik, Maciej; Malchrowicz-Mośko, EwaRunning has been very popular for years, especially in organized mass runs. Various running events take place all over the world, at different distances and locations, including charity running events. However, there has not been any research on the social impact of these events on participants to date. This article/paper is an attempt to remedy this situation. The authors conducted their research by the diagnostic survey method using standardized interview technique during the 6th Santa Claus Run organized in Poznan on the day of Santa Claus. A sample of 136 runners: 49 male respondents and 87 female respondents participated in the event voluntarily and completed a questionnaire. Therefore, the main goal of the study was to recognize the relationship between the lifestyles of men and women in the context of participation in a charity running event, in order to evaluate the differences between them. The specific goal was to discern the motives to take part in such kind of an event, as well as to find out what influence the participation in a charity run has on the respondents, both those leading an active and passive lifestyle. The most important result and the only one statistically significant difference in the conducted study was the indication that women have more empathy and participate more often than men in charity runs.
- Perceptions about Tourism and Tourists in Historic Neighborhoods: The Case of AlfamaPublication . Madeira, Arlindo; Palrão, Teresa; Mendes, Alexandra Sofia; López-Morales, ErnestoTourism makes destinations adapt to receive those who visit them, with a great impact among traditional residents. Overtourism affects picturesque places, and these areas end up losing their authenticity, submitting themselves to the consumption needs of tourists. Neighborhoods’ traditional residents also see their routine completely changed due to the different habits of tourists, and displacement rates rise. This study aims to understand how local people perceive tourism in Alfama, one of the most unique and tourist-oriented neighborhoods of Lisbon. Our study involves a questionnaire to old long-term residents and content analysis of their responses. We used Leximancer software to create categories of analysis depending on frequency of mentions and the way themes are related. Our interviewees testified that overtourism in Alfama generates perceptions that range from a generalized acceptance for the benefits that an improved safety associated to an increased street-life and a cleaner neighborhood generate, and on the other hand the grievance for the loss of a pre-existing community. We also conclude that the benefits of tourist-led gentrification are relevant for the gentrification analysis because they show the contradictions that the remaining residential community experience as tourist-led gentrification unfolds.
- Socio-Psychological Functions of Men and Women Triathlon ParticipationPublication . Poczta, Joanna; Almeida, Nuno; Malchrowicz-Mośko, EwaMotivations to run marathons have been recognised by many researchers, but few have paid attention to triathletes. Mass triathlon participation is a new trend, which manifests itself as a human need to invoke strong emotions and seek them in difficult sports, as well as to travel to participate in such events. Therefore, the main goal of this study was to recognise the motivations to participate in triathlons among men and women respondents, and to evaluate the differences between them. The empirical research among triathletes (n = 1141) recognised the motives for participation in mass triathlon sporting events in accordance with four types of orientation: social, experience, factual, and result. Most important conclusions resulting from the conducted research indicate that women significantly more often dis-played the will to feel unity and integration, as well as the desire to gain recognition in the eyes of others, as compared to men. For men, the desire to feel equal was significantly more important than for women. Both men and women indicated the desire to maintain good physical condition and health, which turned out to be a significant factor. For men, Group B—specifying the experience orientation, was deemed the most important, while for women the most important group of motives was Group D—specifying the result orientation.
- Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of EmployeesPublication . Alves, Patrícia; Santos, Vasco; Reis, Isabel; Martinho, Filipa; Martinho, Domingos; Sampaio, Marta Correia; Sousa, Maria José; Au-Yong-Oliveira, ManuelIn a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization.
- Sustainability Communication in Rural Tourism: Website Content Analysis, in Viseu Dão Lafões Region (Portugal)Publication . Pato, Maria Lúcia; Duque, Ana SofiaIn the last few years, the relationship between tourism and sustainability has been con-solidated. In the context of rural tourism, this connection is even stronger given the environmental specificities and the natural framework of this type of tourism. To achieve sustainability behaviors, it is crucial that rural tourism lodgings communicate their essence, as well the products and experiences available for tourists. This because it is a common practice for visitors to look for more information on the internet about where they will be staying, before booking their tourist experience. The main objective of this study is the analysis of the information provided by rural tourism lodgings, through their websites, regarding sustainability issues. The territory selected for the development of this study is the Portuguese Viseu Dão Lafões Region, located in the center of Portugal. Based on other studies, the methodology includes a content analysis, conducted on 39 rural tourism lodging websites. The results show that some improvements are needed, to clarify and emphasize the message about sustainable practices, in these rural lodgings. Some practical recommendations are provided, that can be adapted to these rural tourism lodgings, or others.
- Sustainable tourism and the circular economy: A theoretical overviewPublication . Costa, Berta; Rodrigues, Susana; Moreno, PilarThe concept of sustainable tourism has become one of the most noteworthy topics among academics and practitioners and a hallmark in tourism discourse. During the last decades, tourism has developed into one of the largest socio-economic activities, and thus driving economic growth that most supports to the countries’ GDP (Gross Domestic Product). The world economic paradigm, and consequently the tourism industry, is configured according to the linear model of production and consumption, in which goods are discarded after usage, resulting in massive waste. Furthermore, the degrading impact of tourism, along with the assumption that natural resources are abounding, and that environment has unlimited means to absorb waste, need to be addressed without delay. Considering these premises, the principle of sustainable tourism arose with the objective of minimizing the negative effects of tourism related activities. From this standpoint, circular economy emerges as a solution, as it harmonizes economic development with the sustainable use of natural resources, and also enables the tourism industry to become more sustainable. The purpose of this article is to outline the conceptual dimensions of sustainable tourism and circular economy, and also scrutinize how these two constructs have evolved over the past decades and their correlation. A broad literature review was conducted, in order to draw attention to the constituent elements brought to discussion.
- Tourism as a tool of community development: an ecotourism project in Cantanhez, Guinea-BissauPublication . Oliveira, F.; Silva, F.In recent decades the scientific community and various international organizations have provided a range of guidelines towards the development of more sustainable tourism. The responsible use of natural and cultural resources and the participation of local communities - with the involvement of the different actors in the development process - are inseparable aspects of sustainability's concept. However, when we try to put it into practice it appears that this is a very slow process, with many aspects that must be considered, especially in the case of underdeveloped regions. This paper focuses precisely on one of these regions - Cantanhez National Park, Guinea Bissau. This region has natural and cultural resources that are real treasures, which enhance the environmental and green forms of tourism; however, the structural problems of the country can be a real challenge to any type of initiative. The purpose of this communication is to present the ecotourism project in Cantanhez National Park, identifying the objectives, the first stages of the project implementation, the difficulties arising from the social, economic and political situation of the country and finally, its relevance in promoting community development. The realities that will be shared in this paper resulted from an initial visit to identify the needs of tourism planning, management and training in the communities directly involved.
- Tourism towards Sustainability and Innovation: A Systematic Literature ReviewPublication . Santos, Vasco; Sousa, Maria José; Costa, Carlos; Au-Yong-Oliveira, ManuelIn this paper, we analyze the progress of tourism towards sustainability and innovation through a systematic literature review summarizing the last five years of research strictly focused on innovation and sustainability applied to tourism. This research comprises a range of theories, practices, methods, and results pursuing innovation and sustainability across different levels, stages, and drivers, and in many tourism contexts. Wide, in-depth, and structured analysis, evaluation, and examination (using the PRISMA and VOSviewer tools) of a final sample of 50 scholarly papers from 27 journals, published between 2017 and the first quarter of 2021, were undertaken. Current publications emphasize qualitative, quantitative, and mixed research methods, as well as statistical and econometric methods, such as descriptive statistics, factor analysis, and structural equation modeling. This study categorizes the four major topics identified, sustainability, innovation, sustainable development, and sustainable tourism, which comprised the contextual dimensions and relevant stages of the subject areas examined. This systematic literature review highlights advances and the significantly increasing overall number of papers over recent years. Currently, sustainability is in a more advanced state compared to innovation. The outcomes highlight that the indicators of sustainability and innovation still need further analysis within the tourism context. However, more concrete process indicators are needed for continuous improvement of the front-end of innovation and sustainable tourism. The results help in better understanding the sustainability and innovation process as applied to tourism. In particular, this study explores further direct linkages between sustainability and innovation and tourism, discussing and providing new future directions aligned with the closing remarks as well as a strategic agenda for future action post-COVID-19.