Percorrer por autor "Guarda, Teresa"
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- Knowledge extraction guided by ontologies: Database marketing applicationPublication . Mota Pinto, Filipe; Guarda, TeresaThe knowledge extraction in large databases has being known as a long term and interactive project. In spite of such complexity and different options for the knowledge achievement, there is a research opportunity that could be explored, throughout the ontologies support. Then this support may be used for knowledge sharing and reuse. This paper describes a research of an ontological approach for leveraging semantic content of ontologies to improve knowledge extraction in a oil company marketing databases. We attain to analyze how ontologies and knowledge discovery process may interoperate and present our efforts to propose a possible framework for a formal integration.
- Penetration Testing on Virtual EnvironmentsPublication . Guarda, Teresa; Orozco, Walter; Augusto, Maria Fernanda; Morillo, Giovanna; Navarrete, Silvia Arévalo; Mota Pinto, Filipe
- Pervasive business intelligence as a competitive advantagePublication . Guarda, Teresa; Mota Pinto, Filipe; Cordova, Juan Pablo; Mato, Fernando; Quina, Geovanni Ninahualpa; Augusto, Maria FernandaToday the strategic significance of information is fundamental to any organization. With the intensification of competition between companies in open markets and often saturated, companies must learn to know themselves and to the market through the collection and analysis of quality information. The strategic information is seen as a key resource for success in the business, which is provided by Business Intelligence systems. A successful business strategy requires an awareness of the surrounding (internal and external) environment of organizations, including customers, competitors, industry structure and competitive forces. Managing the future means not only is able to anticipate what will happen outside the organization, but also be able to represent the events through their own actions timely. To make it possible, Pervasive Business Intelligence arises as a natural evolution of business intelligence applications in organizations, allowing to companies achieve and maintain a sustainable competitive advantage.
- Pervasive Business Intelligence: A Key Success Factor for BusinessPublication . Guarda, Teresa; León, Marcelo; Augusto, Maria Fernanda; Mota Pinto, Filipe; Barrionuevo, Oscar; Villao, DatzaniaToday the strategic significance of information is fundamental to any organization. With the intensification of competition between companies in open markets and often saturated, companies must learn to know themselves and to the market through the collection and analysis of quality information. The strategic information is seen as a key resource for success in the business, which is provided by Business Intelligence systems. A successful business strategy requires an awareness of the surrounding (internal and external) environment of organizations, including customers, competitors, industry structure and competitive forces. Managing the future means not only is able to anticipate what will happen outside the organization, but also be able to represent the events through their own actions timely. To make it possible, Pervasive Business Intelligence arises as a natural evolution of business intelligence applications in organizations, allowing to companies achieve and maintain a sustainable competitive advantage, helping managers react proactively in a timely manner to threats and opportunities.
- Pervasive Marketing IntelligencePublication . Guarda, Teresa; Pinto, Filipe MotaCurrently, the complexity of the business environment requires companies to be agile and proactive, for that companies must learn to know themselves and to the market through the collection and analysis of quality information. A successful business strategy requires a raising awareness about the external environment of organizations, including customers, competitors, industry structure and competitive forces. In this context, we intend to develop a research framework that can assist decision makers in emerging economies. The proposed framework was evaluated by a expert panel, for that, it was applied the Delphi methodology to assess the framework. We hope that this research will be considered as a contribution to a better understanding of the application of Marketing Intelligence in Pervasive Business Intelligence systems, which will enable organizations can achieve and maintain a competitive advantage.
- Senior Potential Analysis: A Challenge that Contributes to Social SustainabilityPublication . Guarda, Teresa; Mota Pinto, Filipe; Cordova, Juan Pablo; Augusto, Maria Fernanda; Mato, Fernando; Quiña, Geovanni NinahualpaPopulation aging is one of the greatest triumphs of humanity, also is both a major challenge. The number of older workers in the European Union (EU) will increase over the next decades, the active population of the EU points to a growth of approximately 16.2% of the age group of 55-64 years between 2010 and 2030, being contrary to tendency of other age groups, with a reduction of 4% to 5%. This demographic change is due to the decline in fertility rates and increased life expectancy. The labor force in Europe will reach age levels never before registered in that older workers represent more than 30% of the active population. In this paper, based on the questionnaire results, brought out by "harnessing the potential senior", which was applied in enterprises in Portugal. It is intended to address some of the concerns related to the aging population and the use of senior potential, facing this problem as a challenge that contributes to social sustainability. Thus, the senior potential should be seen as a very important contribution. In this paper, we intend extract the survey data from data bases, for knowledge discovery and analysis using the data mining tool Weka.