Knowledge extraction guided by ontologies: Database marketing application

Mota Pinto, Filipe; Guarda, Teresa

http://hdl.handle.net/10400.8/14464

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Authors

Mota Pinto, Filipe

Guarda, Teresa

Abstract(s)

The knowledge extraction in large databases has being known as a long term and interactive project. In spite of such complexity and different options for the knowledge achievement, there is a research opportunity that could be explored, throughout the ontologies support. Then this support may be used for knowledge sharing and reuse. This paper describes a research of an ontological approach for leveraging semantic content of ontologies to improve knowledge extraction in a oil company marketing databases. We attain to analyze how ontologies and knowledge discovery process may interoperate and present our efforts to propose a possible framework for a formal integration.

Keywords

Ontologies Knowledge Discovery Databases Data Mining

URI

http://hdl.handle.net/10400.8/14464

Citation

Mota Pinto, F. and Guarda, T. (2011). KNOWLEDGE EXTRACTION GUIDED BY ONTOLOGIES - Database Marketing Application. In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 2: ICEIS; ISBN 978-989-8425-53-9; ISSN 2184-4992, SciTePress, pages 320-325. DOI: 10.5220/0003555103200325

Publisher

SCITEPRESS

Collections

ESTG - Comunicações em conferências e congressos internacionais

CC License

cclicense-by-nc-nd

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