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Publicação
Pervasive Marketing Intelligence
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| pp. 228, 229, 230 | 797.79 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Currently, the complexity of the business environment requires companies to be agile and proactive, for that companies must learn to know themselves and to the market through the collection and analysis of quality information. A successful business strategy requires a raising awareness about the external environment of organizations, including customers, competitors, industry structure and competitive forces. In this context, we intend to develop a research framework that can assist decision makers in emerging economies. The proposed framework was evaluated by a expert panel, for that, it was applied the Delphi methodology to assess the framework. We hope that this research will be considered as a contribution to a better understanding of the application of Marketing Intelligence in Pervasive Business Intelligence systems, which will enable organizations can achieve and maintain a competitive advantage.
Descrição
International Conference on Computer Information Systems and Industrial Applications (CISIA 2015)
Series: Advances in Computer Science Research
International Journal of Applied Engineering Research (IJAER) (Discontinued in Scopus as of 2017) https://www.ripublication.com/ijaer.htm
International Journal of Applied Engineering Research (IJAER) (Discontinued in Scopus as of 2017) https://www.ripublication.com/ijaer.htm
Palavras-chave
Business intelligence Marketing intelligence Pervasive business intelligence Pervasive marketing intelligence
Contexto Educativo
Citação
Guarda, Teresa & Pinto, Filipe. (2015). A framework for pervasive marketing intelligence. International Journal of Applied Engineering Research.
Editora
Research India Publications