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Pervasive business intelligence as a competitive advantage
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Orientador(es)
Resumo(s)
Today the strategic significance of information is fundamental to any organization. With the intensification of competition between companies in open markets and often saturated, companies must learn to know themselves and to the market through the collection and analysis of quality information. The strategic information is seen as a key resource for success in the business, which is provided by Business Intelligence systems. A successful business strategy requires an awareness of the surrounding (internal and external) environment of organizations, including customers, competitors, industry structure and competitive forces. Managing the future means not only is able to anticipate what will happen outside the organization, but also be able to represent the events through their own actions timely. To make it possible, Pervasive Business Intelligence arises as a natural evolution of business intelligence applications in organizations, allowing to companies achieve and maintain a sustainable competitive advantage.
Descrição
Palavras-chave
Business intelligence Business intelligence systems Pervasive systems Competitive advantage Process mining Data mining
Contexto Educativo
Citação
T. Guarda, F. M. Pinto, J. P. Cordova, F. Mato, G. N. Quiña and M. F. Augusto, "Pervasive business intelligence as a competitive advantage," 2016 11th Iberian Conference on Information Systems and Technologies (CISTI), Gran Canaria, Spain, 2016, pp. 1-4, doi: 10.1109/CISTI.2016.7521569
Editora
IEEE
Licença CC
Sem licença CC