Database Marketing Process Supported by Ontologies

Mota Pinto, Filipe; Marques, Alzira; Santos, Manuel Filipe

http://hdl.handle.net/10400.8/15678

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Autores

Mota Pinto, Filipe

Marques, Alzira

Santos, Manuel Filipe

Resumo(s)

The dramatic explosion of data and the growing number of different data sources are exposing researchers to a new challenge - how to acquire, maintain, and share knowledge from large databases in the context of rapidly applied and evolving research. This paper describes research on an ontological approach for leveraging the semantic content of ontologies to improve knowledge discovery in databases. We analyze how ontologies and knowledge discovery process may interoperate and present our efforts to bridge the two fields, knowledge discovery in databases and ontology learning for successful database usage projects.

Palavras-chave

Ontologies Database Marketing Knowledge Extraction Process Action Research

URI

http://hdl.handle.net/10400.8/15678

Citação

Pinto, F. M. (2012). Database Marketing Process Supported by Ontologies: An Oil Company Distribution Network Case Study. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 259-282). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-4666-1598-4.ch017

Editora

IGI Global

DOI

10.4018/978-1-4666-1598-4.ch017

Coleções

ESTG - Capítulos de livros

Licença CC

Sem licença CC

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