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Database Marketing Process Supported by Ontologies

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datacite.subject.fosCiências Naturais::Ciências da Computação e da Informação
datacite.subject.fosCiências Sociais::Economia e Gestão
datacite.subject.sdg03:Saúde de Qualidade
datacite.subject.sdg07:Energias Renováveis e Acessíveis
datacite.subject.sdg11:Cidades e Comunidades Sustentáveis
dc.contributor.authorMota Pinto, Filipe
dc.contributor.authorMarques, Alzira
dc.contributor.authorSantos, Manuel Filipe
dc.date.accessioned2026-02-18T18:09:42Z
dc.date.available2026-02-18T18:09:42Z
dc.date.issued2012
dc.description.abstractThe dramatic explosion of data and the growing number of different data sources are exposing researchers to a new challenge - how to acquire, maintain, and share knowledge from large databases in the context of rapidly applied and evolving research. This paper describes research on an ontological approach for leveraging the semantic content of ontologies to improve knowledge discovery in databases. We analyze how ontologies and knowledge discovery process may interoperate and present our efforts to bridge the two fields, knowledge discovery in databases and ontology learning for successful database usage projects.eng
dc.identifier.citationPinto, F. M. (2012). Database Marketing Process Supported by Ontologies: An Oil Company Distribution Network Case Study. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 259-282). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-4666-1598-4.ch017
dc.identifier.doi10.4018/978-1-4666-1598-4.ch017
dc.identifier.isbn978-146661599-1, 978-146661598-4
dc.identifier.urihttp://hdl.handle.net/10400.8/15678
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Global
dc.relation.ispartofE-Marketing
dc.rights.uriN/A
dc.subjectOntologies
dc.subjectDatabase Marketing
dc.subjectKnowledge Extraction Process
dc.subjectAction Research
dc.titleDatabase Marketing Process Supported by Ontologieseng
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage282
oaire.citation.startPage259
oaire.citation.titleE-Marketing: Concepts, Methodologies, Tools and Applications: Volume I-III
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMota Pinto
person.familyNameMarques
person.givenNameFilipe
person.givenNameAlzira
person.identifier.ciencia-id1519-309E-BC47
person.identifier.orcid0000-0001-7634-0296
person.identifier.orcid0000-0001-6607-852X
relation.isAuthorOfPublication908ef8f4-823a-41fd-8184-287f872b943c
relation.isAuthorOfPublicationd558615c-d75f-42b4-8b6c-c160e48304cc
relation.isAuthorOfPublication.latestForDiscovery908ef8f4-823a-41fd-8184-287f872b943c

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