Uses and functions of the territorial brand over time: Interdisciplinary cultural-historical mapping

Almeida, Giovana Goretti Feijó de; Almeida, Paulo; Cardoso, Lucília; Santos, Luís Lima

http://hdl.handle.net/10400.8/8878

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Authors

Almeida, Giovana Goretti Feijó de

Almeida, Paulo

Cardoso, Lucília

Santos, Luís Lima

Abstract(s)

Several approaches to the concept of the territorial brand have been given over time, which has generated different contextualizations to and applications of the concept. In order to homogenize and clarify the concept, the present paper aims to present the state-of-the-art of this theme through an interdisciplinary mapping of the uses and functions of the territorial brand. To this end, the study adopts a qualitative analysis approach, integrating content analysis with the historical method encompassing an interdisciplinary cultural-historical mapping. The results point to a clear and fertile body of theory, which, in turn, suggests a fertile path for future studies. The findings reveal more than 15 centuries across four dimensions of analysis: characteristics, uses, functions and discourses of the territorial brand. Different trends and future research agendas for this area are also discussed. The practical value focuses on the application of the four dimensions of analysis as a tool for territorial management and planning for territorial managers and decision-makers.

Keywords

Uses and functions Territorial brand Interdisciplinary mapping Cultural-historical mapping

URI

http://hdl.handle.net/10400.8/8878

Citation

Almeida, G.G.F.d.; Almeida, P.; Cardoso, L.; Lima Santos, L. Uses and Functions of the Territorial Brand Over Time: Interdisciplinary Cultural-Historical Mapping. Sustainability 2023, 15, 6448. https://