Demystifying neurotourism: An interdisciplinary approach and research agenda

Cardoso, Lucília; Araújo, Arthur; Silva, Rui; Almeida, Giovana Goretti Feijó de; Campos, Filipa; Santos, Luís Lima

http://hdl.handle.net/10400.8/8908

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Authors

Cardoso, Lucília

Araújo, Arthur

Silva, Rui

Almeida, Giovana Goretti Feijó de

Campos, Filipa

Santos, Luís Lima

Abstract(s)

The academic discourse surrounding tourism's interdisciplinary approach has long piqued the interest of the scholarly community. More recently, attention has pivoted towards the intersection of neuroscience and neuromarketing within the realm of tourism, giving rise to the concept of “neurotourism”. This emergence requires a comprehensive elucidation of the relevance of neuromarketing and neuroscience to the field of tourism, thereby addressing the imperative to bridge existing knowledge gaps. In light of this, the present paper endeavours to fulfil this objective by synthesizing global research in this domain. The study adopts an interdisciplinary approach, employing a hybrid systematic review methodology that encompasses a literature review encompassing nine key indicators and a bibliometric analysis through co-word analysis of author keywords. In total, our investigation unearthed 45 papers from Scopus, each exploring the application of neuroscience and neuromarketing theories and methods within the context of tourism. Among these, three papers delve into the concept of neurotourism. In this paper, we underscore the deep connection between neuroscience, neuroscientific methodologies, and neuromarketing within the realm of tourism research. The outcomes of this research significantly enhance our comprehension of the current state of neurotourism research, revealing both existing voids and emerging areas of interest. Furthermore, this study introduces a pioneering methodological approach, fusing Scival topic prominence and hybrid systematic review techniques into bibliometric analysis. Ultimately, our findings illuminate a notable research lacuna, presenting a fertile terrain for prospective investigations. Additionally, we deliberate on current trends and propose directions for future research within the neurotourism landscape.

Description

The research work of the authors Cardoso, L., Almeida, G.G., Campos, F. and Lima Santos, L. is financed by national funds through FCT—Foundation for Science and Technology, I.P., within the scope of the UIDB/04470/2020 project. The research work of the author Silva, R. is supported by national funds, through the FCT- Portuguese Foundation for Science and Technology under the project UIDB/04011/2020 and by NECE-UBI, Research Centre for Business Sciences, Research Centre under the project UIDB/04630/2022.

Keywords

Neurotourism Neuroscience Neuromarketing Neuroscientific methods Hybrid systematic review Research agenda

URI

http://hdl.handle.net/10400.8/8908

Citation

Cardoso, L., Araujo, A., Silva, R., Almeida, G.G.F., Campos, F. and Lima Santos, L. (2024). Demystifying neurotourism: An interdisciplinary approach and research agenda. European Journal of Tourism Research, 36, 3618. https://doi.org/10.54055/ejtr.v36i.3183.