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Advisor(s)
Abstract(s)
Guayaquil is proposed as a tourist and business destination, aiming to stand out as a digital city, with a qualified airport, a convention centre and a high-level accommodation capacity, which receives many national and international tourists, although not always as the main destination of their visit. One of the tourist markets
offered by the city is that of business, due to the importance for its development, being the venue of congresses and international events, which has allowed it to gain significant value in the business tourism sector, providing a constant and profitable growth for the city. However, the lack of study of the international market, specifically the millennials business sector, affects the competitiveness of Guayaquil compared to other
destinations that already have clearly recognized the differentiated profile of these visitors, to those who offer a fusion of business and leisure tourism. The research work was carried out during the second semester of 2018, allowing to evaluate the market of the new trend bleisure in Guayaquil. The results evidence the limited supply
directed to this market segment, the lack of exploitation of the business tourism, and still little capacity in the tourism sector, in order to satisfy the bleisure market. Conclusions derives the lines to deal with tourist competitiveness in business cities who also have places or activities to have a relax.
Description
ITC'19: XI International Tourism Congress: The image and sustainability of tourism destinations, Funchal, Portugal, Nov. 5-7, 2019
Keywords
Competitiveness Bleisure Tourism Guayaquil Tourist
Pedagogical Context
Citation
Caicedo, A., Santos, E., & Santos, L.L. (2020). La competitividad de Guayaquil hacia el Bleisure Tourism. In S. Teles, P. Almeida, M. Franco, & J.P. Jorge (Eds), XI International Tourism Congress: The image and sustainability of tourism destinations: proceedings book (pp. 22-35). CITUR