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La competitividad de Guayaquil hacia el Bleisure Tourism

2020Book part Open access
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dc.contributor.authorCaicedo Barreth, Alba
dc.contributor.authorSantos, Enrique
dc.contributor.authorSantos, Luís Lima
dc.date.accessioned2023-06-09T17:56:09Z
dc.date.available2023-06-09T17:56:09Z
dc.date.issued2020
dc.descriptionITC'19: XI International Tourism Congress: The image and sustainability of tourism destinations, Funchal, Portugal, Nov. 5-7, 2019
dc.description.abstractGuayaquil is proposed as a tourist and business destination, aiming to stand out as a digital city, with a qualified airport, a convention centre and a high-level accommodation capacity, which receives many national and international tourists, although not always as the main destination of their visit. One of the tourist markets offered by the city is that of business, due to the importance for its development, being the venue of congresses and international events, which has allowed it to gain significant value in the business tourism sector, providing a constant and profitable growth for the city. However, the lack of study of the international market, specifically the millennials business sector, affects the competitiveness of Guayaquil compared to other destinations that already have clearly recognized the differentiated profile of these visitors, to those who offer a fusion of business and leisure tourism. The research work was carried out during the second semester of 2018, allowing to evaluate the market of the new trend bleisure in Guayaquil. The results evidence the limited supply directed to this market segment, the lack of exploitation of the business tourism, and still little capacity in the tourism sector, in order to satisfy the bleisure market. Conclusions derives the lines to deal with tourist competitiveness in business cities who also have places or activities to have a relax.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCaicedo, A., Santos, E., & Santos, L.L. (2020). La competitividad de Guayaquil hacia el Bleisure Tourism. In S. Teles, P. Almeida, M. Franco, & J.P. Jorge (Eds), XI International Tourism Congress: The image and sustainability of tourism destinations: proceedings book (pp. 22-35). CITURpt_PT
dc.identifier.urihttp://hdl.handle.net/10400.8/8574
dc.language.isospapt_PT
dc.peerreviewedyespt_PT
dc.publisherCITURpt_PT
dc.subjectCompetitivenesspt_PT
dc.subjectBleisurept_PT
dc.subjectTourismpt_PT
dc.subjectGuayaquilpt_PT
dc.subjectTouristpt_PT
dc.titleLa competitividad de Guayaquil hacia el Bleisure Tourismpt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage35pt_PT
oaire.citation.startPage22pt_PT
person.familyNameCaicedo Barreth
person.familyNameLima Santos
person.givenNameAlba Verónica
person.givenNameLuís
person.identifier1269004
person.identifier.ciencia-id1A1E-830E-DF42
person.identifier.orcid0000-0002-7192-7546
person.identifier.orcid0000-0002-6652-7601
person.identifier.ridF-4413-2017
person.identifier.scopus-author-id57196741324
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication9066df3b-949d-421f-932f-da5f2055c428
relation.isAuthorOfPublication882d100f-c74a-4209-b7ae-cd9d619b3ae7
relation.isAuthorOfPublication.latestForDiscovery882d100f-c74a-4209-b7ae-cd9d619b3ae7

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