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Publication
International Open Innovation Strategies of Firms in European Peripheral Regions
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Advisor(s)
Abstract(s)
The involvement of companies in different open innovation activities, through knowledge
outputs and inputs, has become increasingly important for the success of companies. However, the
existing literature on open innovation is scarce concerning the internationalization process of companies. The internationalization of companies is fundamental in the continuous search to increase the
performance of companies externally. The objective of the present research is to explain the strategic
processes in the internationalization of companies located in peripheral regions at the time of the
COVID-19 pandemic from the perspective of dynamic capabilities. The sample used for this research
is composed of seven Portuguese companies. The methodology of qualitative nature is exploratory
and uses a case study approach. Regarding the foremost modes of operation in international markets
and strategies, we find that (1) companies have partnerships with local distributors or appoint exclusive importers/distributors, and (2) companies prefer to place their products in the market through
their brand, “co-branded” projects with retailers, or “private label” projects. Of the seven companies
under study, six use a standardization strategy, and one opts for a configuration-coordination strategy.
Our findings clarified the literature on export and internationalization strategies in a peripheral
country, allowing a closer incept of the organizational and dynamic capabilities and an overview of
the supporting tools these companies have to compete in the global market. Our study is original because few articles study the internationalization strategies of companies at the time of the COVID-19
pandemic and in peripheral regions of Europe.
Description
Keywords
Open innovation Internationalization Strategies Open innovation strategy Export Dynamic capabilities Peripheral regions
Pedagogical Context
Citation
: Lopes, J.M.; Gomes, S.; Oliveira, J.; Oliveira, M. International Open Innovation Strategies of Firms in European Peripheral Regions. J. Open Innov. Technol. Mark. Complex. 2022, 8, 7. https://doi.org/10.3390/ joitmc8010007
Publisher
MDPI