Tourism experiences: Core processes of memorable trips

Coelho, Mariana de Freitas; Gosling, Marlusa de Sevilha; Araújo de Almeida, António Sérgio

http://hdl.handle.net/10400.8/12890

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Authors

Coelho, Mariana de Freitas

Gosling, Marlusa de Sevilha

Araújo de Almeida, António Sérgio

Abstract(s)

Tourism is an activity that can provide different experiences to customers, but there is still a lot to know about the factors that contribute to a memorable journey. This study aims to propose a theoretical framework by identifying the core processes that are sense-making and meaningful in a Memorable Tourism Experience (MTE). The method is exploratory and qualitative, using travel narratives of Brazilian tourists. Data analysis was based on grounded theory and followed the steps of open, axial, and selective encoding. The results contribute to the formation of a substantive theory and point out three dimensions (personal, relational, and environmental), which appear to be crucial to memorable experiences. Besides, the tourist who has a memorable experience goes through the stages of: 1) Ambiance, 2) Socialization and 3) Emotions and Reflection. The findings also indicate that it may be more enriching to investigate MTEs components of experience in general rather than consider what makes a particular experience more memorable than others.

Keywords

Marketing experience Travelling consumer experience Emotions Novelty Memorable tourism experience

URI

http://hdl.handle.net/10400.8/12890

Citation

Mariana de Freitas Coelho, Marlusa de Sevilha Gosling, António Sérgio Araújo de Almeida, Tourism experiences: Core processes of memorable trips, Journal of Hospitality and Tourism Management, Volume 37, 2018, Pages 11-22, ISSN 1447-6770, https://doi.org/10.1016/j.jhtm.2018.08.004.