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Depression to expression: color as visual language to communicate complex emotions

2020Comunicação em conferência Acesso aberto
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datacite.subject.fosHumanidades::Artes
datacite.subject.sdg03:Saúde de Qualidade
datacite.subject.sdg12:Produção e Consumo Sustentáveis
datacite.subject.sdg13:Ação Climática
dc.contributor.authorPuja, Kumar
dc.contributor.authorLobo, Carla
dc.date.accessioned2026-06-08T13:12:31Z
dc.date.available2026-06-08T13:12:31Z
dc.date.issued2020
dc.description.abstractThis aim of this study is to explore the potency of graphic design as an opportunity to communicate complex emotions and depression using color as a design strategy. The distinctive color identity is formulated by adopting a three-step methodological approach. Firstly, an online survey was conducted focused on understanding individual’s color preferences and color-emotion associations. The survey analysis helped to derive the color identity for six basic emotions. Secondly, mind-mapping of symptoms of each depression type was done to branch out the basic emotions involved and thus, derive its first color-emotion derivative. Next, the value-saturation scale was redefined wherein value represented the intensity of emotion and saturation represented the severity of depression. Lastly, the color symbolism of that particular emotion in Indian culture was cross-referenced and thus, giving the second derivatives. This combination of first and second derivatives give the resultant unique color identities for eleven types of depression solely based on the emotional dimension of color. It was aimed to further explore the innumerable possibilities that can be achieved by experimenting with variation of color attributes. Hence, the research work proposed a methodology, which is in the initial development phase, to define the complex emotional experiences of depression through visual communication.eng
dc.identifier.citationKumar, P., Lobo, C. (2020). Depression to expression: color as visual language to communicate complex emotions. The International Scientific Conference of the Color Society of Russia: Selected Papers (213-218). Smolensk: Smolensk State University Publishing House.
dc.identifier.urihttp://hdl.handle.net/10400.8/16380
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSmolensk State University Publishing House
dc.rights.uriN/A
dc.subjectDepression
dc.subjectEmotion
dc.subjectColor association
dc.subjectColor preference
dc.subjectCommunication
dc.titleDepression to expression: color as visual language to communicate complex emotionseng
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferenceDate2020
oaire.citation.conferencePlaceSmolensk, Russia
oaire.citation.endPage218
oaire.citation.startPage213
oaire.citation.titleThe International Conference of the Color Society of Russia
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.affiliation.nameLIDA / ESAD.CR
person.familyNameLobo
person.givenNameCarla
person.identifier.ciencia-id001C-C4EC-291D
person.identifier.orcid0000-0003-1100-5811
relation.isAuthorOfPublication252e9ea1-d7c8-4713-8ba5-cbff4af80052
relation.isAuthorOfPublication.latestForDiscovery252e9ea1-d7c8-4713-8ba5-cbff4af80052

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Coleções

LIDA - Comunicações em encontros científicos internacionais
ESAD.CR - Comunicações em conferências e congressos internacionais