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Depression to expression: color as visual language to communicate complex emotions
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Resumo(s)
This aim of this study is to explore the potency of graphic design as an opportunity to communicate complex emotions and depression using color as a design strategy. The distinctive color identity is formulated by adopting a three-step methodological approach. Firstly, an online survey was conducted focused on understanding individual’s color preferences and color-emotion associations. The survey analysis helped to derive the color identity for six basic emotions. Secondly, mind-mapping of symptoms of each depression type was done to branch out the basic emotions involved and thus, derive its first color-emotion
derivative. Next, the value-saturation scale was redefined wherein value represented the intensity of emotion and saturation represented the severity of depression. Lastly, the color symbolism of that particular emotion in Indian culture was cross-referenced and thus, giving the second derivatives. This combination of first and second derivatives give the resultant unique color identities for eleven types of depression solely based on the emotional dimension
of color. It was aimed to further explore the innumerable possibilities that can be achieved by experimenting with variation of color attributes. Hence, the research work proposed a methodology, which is in the initial development phase, to define the complex emotional experiences of depression through visual communication.
Descrição
Palavras-chave
Depression Emotion Color association Color preference Communication
Contexto Educativo
Citação
Kumar, P., Lobo, C. (2020). Depression to expression: color as visual language to communicate complex emotions. The International Scientific Conference of the Color Society of Russia: Selected Papers (213-218). Smolensk: Smolensk State University Publishing House.
Editora
Smolensk State University Publishing House
Licença CC
Sem licença CC