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The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector

2020Journal article Open access
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dc.contributor.authorPassagem, Nádia
dc.contributor.authorCrespo, Cátia Fernandes
dc.contributor.authorAlmeida, Nuno
dc.date.accessioned2021-07-13T10:31:09Z
dc.date.available2021-07-13T10:31:09Z
dc.date.issued2020
dc.description.abstractAbstract. The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand awareness and perceived quality, as well as the brand equity subsequent effect on purchase intention. The hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results of the Portuguese sample indicate that the country of origin affects positively all the brand equity dimensions. The Canadian sample results show that country of origin affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness dimensions.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationPassagem, N., Fernandes Crespo, C., & Almeida, N. (2020). The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector. Wine Economics and Policy, 9(2), 63-81. https://doi.org/10.36253/web-8407pt_PT
dc.identifier.doihttps://doi.org/10.36253/web-8407pt_PT
dc.identifier.issn2212-9774
dc.identifier.issn2213-3968
dc.identifier.urihttp://hdl.handle.net/10400.8/5868
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relationCentre of Applied Research in Management and Economics
dc.relation.publisherversionhttps://oaj.fupress.net/index.php/wep/article/view/8407pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCountry of originpt_PT
dc.subjectBrand equitypt_PT
dc.subjectWine sectorpt_PT
dc.subjectLoyaltypt_PT
dc.subjectAwarenesspt_PT
dc.subjectBrand associationspt_PT
dc.subjectPerceived qualitypt_PT
dc.titleThe Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sectorpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre of Applied Research in Management and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04928%2F2020/PT
oaire.citation.endPage81pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage63pt_PT
oaire.citation.titleWine Economics and Policypt_PT
oaire.citation.volume9pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCrespo
person.familyNameCASTANHEIRA ALMEIDA
person.givenNameCátia Fernandes
person.givenNameNUNO MIGUEL
person.identifier.ciencia-id0615-6420-EC94
person.identifier.ciencia-id6511-4924-B351
person.identifier.orcid0000-0003-2886-7370
person.identifier.orcid0000-0002-2322-0343
person.identifier.scopus-author-id56072058400
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication99788e3e-3e04-4f90-a511-7ee6c6f2dd78
relation.isAuthorOfPublication7db82778-20a1-49fe-b821-a4846c1f6a41
relation.isAuthorOfPublication.latestForDiscovery99788e3e-3e04-4f90-a511-7ee6c6f2dd78
relation.isProjectOfPublication4c5aa29d-4b03-4713-8f40-08b3bbfd88d7
relation.isProjectOfPublication.latestForDiscovery4c5aa29d-4b03-4713-8f40-08b3bbfd88d7

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