EJTHR - Vol. 1, n.º 1 (2010)
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- Chaotic changes in distribution channels : implications for hospitality companiesPublication . Gursoy, DoganDistribution channels of hospitality products are going through chaotic changes and slowly making the traditional tourism and travel marketing obsolete. These changes are already having significant impact on hospitality companies’ operational strategies. As a result, required skills and talents of hospitality employees are evolving from reservation taking and confirming to inventory controlling and forecasting to selling to managing revenue. In addition, the need for synchronization of multiple channels for most efficient operation is further forcing hospitality operations to develop strategies that will minimize the negative impact of those changes on their operations and profitability. This study examines the changes hospitality distribution channels are going through and discusses the strategic implications of those changes for hospitality companies.
- Management accounting practices in the Portuguese lodging industryPublication . Santos, Luís Lima; Gomes, Conceição; Arroteia, NunoNowadays the increase in competition within the hotel and lodging industry is becoming more notorious, thus making more relevant the decision making process for managers, concerning the effective use of accounting tools to provide the necessary framework of information for their decisions. This study has the purpose of characterizing management accounting techniques in Portugal, identifying the traditional and contemporary techniques, the use of USALI, if the decision makers are satisfied with the information available, and determine which factors influence the industry to adopt a certain technique.
- Destination image : perspectives of tourists versus residentsPublication . Agapito, Dora; Mendes, Júlio da Costa; Valle, Patrícia Oom doThis study aims to measure the image of Lagos in the Algarve region, the most important Portuguese destination, in a cognitive, affective and behavioral approach. Given the lack of studies which compare the perspectives of tourists and residents, the empirical investigation includes a mixed methodology enabling a holistic approach followed by a quantitative methodology with the use of questionnaires. The attributes that are more consensually associated with Lagos are the good weather and good beaches, although these variables do not have significant discriminatory power for “recommendation of the destination to friends and family” as the dependent variable, in a CHAID analysis.
- Tourism destination branding and its effects on national branding strategies : brand New Zealand, clean and green but is it smart?Publication . Hall, C. MichaelThe present work analyses how tourism and non-tourism place brands are integrated under an umbrella national brand, and how the tourism brand may have little value or even prove negative for other industry sectors. The study examines the development of Brand New Zealand and the subsidiary ‘100% Pure’ tourism and ‘New Zealand, New Thinking’ trade brands. In 2002 New Zealand sought to reposition the national brand so that it was perceived internationally as innovative and creative in order to advantage non-tourism and agricultural enterprises. However, while the ‘clean, green and smart’ proposition had domestic appeal it did not have broad international impact. The research highlights the importance of understanding effects of destination branding in a broader policy and place branding context.
- Creating local experiences of cultural tourism through sustainable festivalsPublication . Raj, Razaq; Vignali, ClaudioEvents have the potential to generate a vast amount of tourism when they cater to visitors from other generating zones plus the potential for grants, or sponsorships (Getz, 1997), either by direct or indirect intent. The events in turn are seen as an important tool for attracting visitors and building the image within different communities. This paper reports on research related to festivals’ contribution in the development of cultural tourism. Festivals attract culture tourists to local community events to promote enriching exchanges between tourists and resident. The case studies within this research demonstrate how the Leeds West Indian Carnival and in the last decade has developed to become a centre piece events for the local community each year by attracting local, regional and international visitors.
- The inter-community competition as a factor for sustainability and differentiation of tourism product : the case of National Park of Peneda GerêsPublication . Almeida, António Sérgio Araújo deThe inter-community competition through its local traditions may emerge as a decisive factor to pave the way for the forthcoming of sustainable touristic opportunities, involving communities and contributing decisively to its economic development. The Assumption of the Identity Power (Castells, 1999) by the local communities emerges as a key factor to strengthen their identity. The isolation of certain communities, usually regarded as negative, strongly favours their involvement around their values, encouraging and promoting the emergence of rivalries and consequent inter-community competitions.
- An institutional approach to the environmental management systems of golf courses in AndalusiaPublication . Vargas-Sánchez, Alfonso; Riquel-Ligero, FranciscoIn many tourist destinations, such as Andalusia in Spain, the number of golf courses has increased exponentially, which has generated a public debate about how to reconcile economic development and respect for the natural environment. This paper analyzes its highly institutionalized context - and the main practices that derive from it - and test empirically, in a sample of golf courses located in Andalusia, the relationships between these practices with its corresponding coercive, normative and mimetic mechanisms. Finally, its relationship with the performance of these organizations is established, testing if a direct or indirect relationship, through the search for legitimacy, exists, as suggested by the Institutional Theory.
- Sustainability or stagnation? Limits on development in tourist destinationsPublication . Butler, RichardTwo concepts have featured heavily in academic writing on tourist destinations over the past three decades, one relating to the tourism area life cycle (TALC) and the other relating to sustainable development (SD). It is argued here that these concepts have many features in common, and that the idea of stability in the development process of a destination is dependent on that destination living within its limits, i.e. not exceeding its tourist carrying capacity. In the TALC this desired state equates to the stage of “stagnation” and for sustainable development, it represents a state of sustainability. The paper reviews the issue of implementation in the context of these concepts using two examples to illustrate how a more sustainable form of tourism might be achieved when effective control over the development and operation of tourism is implemented effectively.