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Chaotic changes in distribution channels : implications for hospitality companies
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Autores
Orientador(es)
Resumo(s)
Distribution channels of hospitality products are going through chaotic changes
and slowly making the traditional tourism and travel marketing obsolete. These changes are
already having significant impact on hospitality companies’ operational strategies. As a result,
required skills and talents of hospitality employees are evolving from reservation taking and
confirming to inventory controlling and forecasting to selling to managing revenue. In addition,
the need for synchronization of multiple channels for most efficient operation is further forcing
hospitality operations to develop strategies that will minimize the negative impact of those
changes on their operations and profitability. This study examines the changes hospitality
distribution channels are going through and discusses the strategic implications of those
changes for hospitality companies.
Descrição
Palavras-chave
Distribution channels Electronic distribution Cost of distribution Change Strategy
Contexto Educativo
Citação
In: European Journal of Tourism, Hospitality and Recreation. Vol. I, Issue 1, pp. 126-137, 2010.