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Publicação
Destination image : perspectives of tourists versus residents
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Orientador(es)
Resumo(s)
This study aims to measure the image of Lagos in the Algarve region, the most
important Portuguese destination, in a cognitive, affective and behavioral approach. Given the
lack of studies which compare the perspectives of tourists and residents, the empirical investigation
includes a mixed methodology enabling a holistic approach followed by a quantitative
methodology with the use of questionnaires. The attributes that are more consensually
associated with Lagos are the good weather and good beaches, although these variables do
not have significant discriminatory power for “recommendation of the destination to friends
and family” as the dependent variable, in a CHAID analysis.
Descrição
Palavras-chave
Destination image Cognitive-affective approach Tourists Residents CHAID
Contexto Educativo
Citação
In: European Journal of Tourism, Hospitality and Recreation. Vol. I, Issue 1, pp. 90-109, 2010.