Browsing by Author "Santos, Vasco Ribeiro"
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- Main challenges, trends and opportunities for wine tourism in PortugalPublication . Ramos, Paulo; Santos, Vasco Ribeiro; CASTANHEIRA ALMEIDA, NUNO MIGUELPurpose – This paper aims to define the boundaries of wine tourism to identify the main challenges, trends and opportunities of wine tourism in Portugal, providing some critical recommendations for those operating in this sector. Design/methodology/approach – The paper draws on a literature review and content analysis of prior and ongoing work. Findings – The main challenges, trends and opportunities for the wine tourism industry in Portugal are identified, as well as suggestions and practical recommendations/contributions for managers, stakeholders, players and marketers. The paper concludes with some key points that could form the basis of a strategic agenda for future action. Originality/value – Based on the reviewed literature, some benchmarks for the wine tourism industry in Portugal were developed.
- The relationship between involvement, destination emotions and place attachment in the Porto wine cellarsPublication . Santos, Vasco Ribeiro; Ramos, Paulo; Almeida, NunoPurpose – This paper aims to measure the role of involvement, destination emotions and place attachment in the behavioural intentions of wine tourists when visiting Porto wine cellars. Design/methodology/approach – An interceptive survey was conducted with wine tourists during their visits to four Porto wine cellars. A convenience sample of 918 international visitors was obtained. A structural equation model using partial least squares analysis was used to test the hypothesis and the validity of the constructs and model. Findings – The structural model results indicated that wine tourists’ personal involvement and their wine involvement have a significant and direct influence on destination emotions and place attachment in Porto wine cellars during the visits, which determines their future behavioural intentions. Research limitations/implications – The generalizability of the results may be limited owing to the sample and the data collection method and the short time frame of the data gathering. Practical implications – There is a growing potential for researchers and managers to achieve benefits from the proposed model that will support the efforts for wine tourism theory and practice, such as brand positioning strategies and formulation of sharper marketing strategies. Originality/value – This is the first study to demonstrate the combined use of personal and wine involvement on destination emotions along with place attachment in a wine tourist behaviour context. This approach extends the scope into a wine tourism context because the combination of these three constructs has never been held in the area of wine tourism destinations.
- Wine and wine tourism experience: a theoretical and conceptual reviewPublication . Santos, Vasco Ribeiro; Ramos, Paulo; Santos-Pavón, Enrique; Almeida, NunoThis paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future research. Design/methodology/approach – The paper provides an in-depth literature review and content analysis of prior work. Findings – The experience focussed on wine and wine tourism requires further exploration. The boundaries of the wine and wine tourism experience were identified, together with highlights and strategic agenda for future actions. Originality/value – Based on some key prior literature on the topic of wine and tourism experience, future research