A carregar...
Publicação
Main challenges, trends and opportunities for wine tourism in Portugal
Orientador(es)
Resumo(s)
Purpose – This paper aims to define the boundaries of wine tourism to identify the main challenges, trends
and opportunities of wine tourism in Portugal, providing some critical recommendations for those operating
in this sector.
Design/methodology/approach – The paper draws on a literature review and content analysis of prior
and ongoing work.
Findings – The main challenges, trends and opportunities for the wine tourism industry in Portugal are
identified, as well as suggestions and practical recommendations/contributions for managers, stakeholders,
players and marketers. The paper concludes with some key points that could form the basis of a strategic
agenda for future action.
Originality/value – Based on the reviewed literature, some benchmarks for the wine tourism industry in
Portugal were developed.
Descrição
Palavras-chave
Trends Challenges Opportunities Wine tourism Wine tourist
Contexto Educativo
Citação
Ramos P, Santos VR, Almeida N (2018), "Main challenges, trends and opportunities for wine tourism in Portugal". Worldwide Hospitality and Tourism Themes, Vol. 10 No. 6 pp. 680–687, doi: https://doi.org/10.1108/WHATT-08-2018-0055
Editora
Emerald