Percorrer por autor "Lisboa, Ana"
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- Digital Era: How marketing communication develops business innovation: Case studiesPublication . Vitorino, Liliana Coutinho; Lisboa, Ana; Antunes, Raquel J.The explosive growth of new media and the multiple and diverse means of communications are changing consumers and brands. Digitalisation is a growing reality. As per April 2019, there were 4.437 billion internet users (around 58% of the worldwide population) and 3.499 billion active social media users. Not only is the setting changing, but also consumers' profiles and roles. Researchers have identified some emerging trends that are leading firms to change the way they communicate to consumers and develop new and innovative businesses. In this chapter, the authors present a general perspective of marketing communication and how it will affect business innovation, discuss the existing paradigm shift in marketing communication, and introduce a case study which applies some of the more recent techniques.
- Efeito do género nas perspectivas éticas: um estudo empírico numa amostra de estudantes de gestãoPublication . Lisboa, Ana; Armagan, Sungu; Ferreira, Manuel PortugalCom os escândalos de fraudes, insider trading e corrupção, as questões de ética empresarial e profissional ganharam importância. Este estudo visa: (a) aferir diferenças nas perspectivas éticas de acordo com variáveis demográficas dos indivíduos, (b) contribuir para a compreensão das perspectivas éticas dos jovens portugueses, e (c) analisar possíveis variações nas perspectivas éticas em diferentes domínios. Os resultados mostram que as mulheres são menos tolerantes à falta de ética. Contudo, nem a idade, o ano escolar, a experiência profissional ou mesmo o nível de formação académica são significativas na explicação apesar de alguma variabilidade de acordo com a situação específica.
- Entrepreneurial Orientation and Dynamic CapabilitiesPublication . Coelho, Ana Sofia; Lisboa, Ana; Pinho, José Carlos M. R.Currently, small and medium enterprises that are family businesses (SMEFs) assume an important role in the global economy. Further, innovation and flexibility became vital to firms’ survival and prosperity in the market during these volatile times. Firms should not only possess critical resources, but also be able to recombine them. Characterized by resource restrictions, SMEFs can rely on dynamic capabilities to access resources and be competitive in the market. In this regard, networking capabilities (NC) and resource combinations (RC) such as exploitative and explorative product development and on market-related capabilities emerge as key dynamic capabilities. This chapter examines the role of Entrepreneurial Orientation (EO) on NC and RC. Using a qualitative method of in-depth case study, the chapter analyzes 12 Portuguese SMEFs.
- Entrepreneurial orientation pathways to performance: A fuzzy-set analysisPublication . Lisboa, Ana; Skarmeas, Dionysis; Saridakis, CharalamposMost prior research on entrepreneurial orientation (EO) aggregates its features into a gestalt construct to investigate its influence on firm performance. This study deconstructs EO into innovativeness, proactiveness, and risktaking dimensions and focuses on the causalmechanisms bywhich those factors collectively affect performance. By drawing on the resource-based view of the firm and its dynamic capabilities extension, the study identifies multiple paths of complex causal recipes that can lead to certain organizational capabilities, competitive advantages, and performance. To do that, the study uses fuzzy-set qualitative comparative analysis (fsQCA), a technique that provides a holistic view of the examined interrelationships, compared to traditional net effect approaches that assumesymmetric and linear relationships among variables. The study provides key conclusions and insightful implications for managers and researchers.
- Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approachPublication . Lisboa, Ana; Skarmeas, Dionysis; Lages, CarmenInnovation is critical to the growth and success of a firm. In an attempt to renew themselves and compete effectively in the global marketplace, firms must possess both technical and non-technical capabilities. Yet, the extant literature has mainly focused on technology and product development capabilities, disregarding other possible capability domains. This study investigates the role of market-related exploitative and explorative capabilities, together with product development ones, in the context of exporting. Drawing on the resource-based and organization learning theories, we examine the internal process through which entrepreneurial orientation influences performance in export markets and develop a model of entrepreneurial orientation–exploitative and explorative capabilities–advantage–performance relationships. The results indicate that entrepreneurial orientation is a precursor of exploitative and explorative product development and overseas market-related capabilities. The findings also suggest that product development explorative capabilities and overseas market-related exploitative capabilities have a positive effect on new product differentiation, which in turn enhances market effectiveness. Implications for scholars and practitioners are discussed along with suggestions for future research.
- Export performance as a function of market learning capabilities and intrapreneurship: SEM and FsQCA findingsPublication . Skarmeas, Dionysis; Lisboa, Ana; Saridakis, CharalamposThis study draws on the resource-based, dynamic capabilities, and organization learning theories to investigate the internal mechanisms through which intrapreneurship influences current and future export performance. Specifically, this approach views the four distinct dimensions of intrapreneurship, namely new business venturing, innovativeness, self-renewal, and proactiveness, as critical resources, and export market exploitation and exploration as important market learning capabilities. The study posits that such resources and capabilities collectively contribute to improve export performance outcomes. The study develops a theoretically anchored model and employs both structural equation modeling and fuzzy-set qualitative comparative analysis to test the model relationships. These two techniques have different foci: the net effect of an independent variable on an outcome variable and the conditions that lead to a given outcome, respectively. The study results provide substantial support for the theoretical framework and a valuable addition to the scant literature on the roles of intrapreneurship and market exploitation and exploration in exporting.
- Green Marketing and Green Brand – The Toyota CasePublication . Simão, Lídia; Lisboa, AnaThe main aim of this study is to contextualize sustainability and call for its consideration in firms’ management, namely via green marketing and green brand. Although the concept of sustainable development appeared in the 1970s, only recently has it been incorporated by firms. Development, to be sustainable, has to satisfy the needs of current generations, without compromising the ability of future generations to satisfy theirs. This requires a balance in managing social, economic and environmental aims, both current and future. Given the increasing evidence of environmental problems, the awareness of the need for sustainability has been expanding, at the individual and at the corporate level. Environmentally responsible firms obtain multiple benefits, such as cost reduction (due to the lower resource consumption, such as water or energy), profit increase (from recycling and residuals reuse), production process enhancement (given the cleaner and more efficient technologies), corporate image upgrading, improvement of brand awareness and value as well as performance. Oppositely, firms associated to non-sustainable actions are impaired in those areas. In the scope of a green strategy, a green brand obtains attributes and benefits related to the reduction of the brand’s environmental impact. As such, it should promote the perception of an environmentally healthy brand and disclose such benefits to the more environmentally aware consumers. We present the case of Toyota, a brand with patent and acknowledged efforts in what regards sustainability. It is a worldwide reference of corporate responsibility and of a successful use of green marketing. The brand’s challenge to reach important environmental goals until 2050, demonstrates its commitment and endeavor in multiple crucial aspects of sustainability management. Therefore, Toyota is in a prominent position as a “global green brand”.
- Hot management trendsPublication . Ratten, Vanessa; Nanere, Marthin G.; Cunha, Miguel Pina e; Fujimoto, Yuka; Intezari, Ali; García-Fernández, Jerónimo; Dhakal, Subas; Omri, Waleed; Saura, José Ramón; Lux, Andrei; Sajjad, Aymen; Lisboa, Ana; D’Souza, ClareManagement practices are constantly changing amid intense competitive global pressure. This can put a strain on managers in terms of adapting to new challenges that arise from rapid transformations. While there is an emphasis on timely transformations in order to increase efficiency and productivity gains, there can also be a relaxation when managers have reached their pinnacle and achieved their goals. The goal of this editorial is to focus on hot management trends which is an important topic given the ever shifting business environment. Well-known academics were asked to write about what they see as the main management trends affecting society at the current time period. They each have diverse views based on their area of expertise and thought processes. For the Journal of Management & Organization, it is critical that we look into management trends in order to inform practice but also to enrichen theory. It is exciting times with many things happening regarding management that makes it exciting to read about what may occur in the future.
- Innovation and Entrepreneurship: From Schumpeter to Industry 4.0Publication . Ferreira, Vítor; Lisboa, AnaInnovation is key to firms’ competitive advantage, performance, and growth. In this paper we try to briefly link the concepts of Innovation and Entrepreneurship with the emergence of a new industrial revolution that has been labeled as “Industry 4.0”, showing that as in the past a set of innovation are the main drivers for the change of the technical and social paradigm. We summarize a number of concepts to show that the key drivers of competitiveness are Innovation and Entrepreneurship.
- Innovative capabilities: Their drivers and effects on current and future performancePublication . Lisboa, Ana; Skarmeas, Dionysis; Lages, CarmenThis study investigates the role of a firm's orientation, both customer and competitor, in driving innovative capabilities and the impact of those capabilities on a firm's current and future performance. The study's contribution is threefold in that it (1) examines market-related exploitative and explorative capabilities in conjunction with product development exploitative and explorative capabilities in terms of their strategic drivers (firm orientation) and performance outcomes; (2) disentangles the effects of exploitative and explorative capabilities on current and future performance; and (3) examines the role of innovative capabilities within the particularly relevant, but understudied, context of exporting. The findings suggest that, although customer orientation relates to both exploitative and explorative capabilities, competitor orientation relates only to exploitative capabilities. Exploitative capabilities affect current performance, whereas explorative capabilities affect future performance. These findings are of crucial relevance to export managers in their quest to identify, extend, and create new market opportunities.