Percorrer por autor "Cassol, Alessandra"
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- Strategy Conduct in Strategy-as-Practice: A Look into the Social Interactions Inside an Advisory BoardPublication . Marietto, Márcio Luiz; Serra, Fernando Antonio Ribeiro; Ferreira, Manuel Portugal; Cassol, AlessandraResearching social interactions within advisory boards, our study focuses on a family-holding company’s strategy formation process. Applying Strategy-as-Practice (S-as-P) within a Structurationist perspective, we analyzed practitioners’ strategic conduct. Through 1 year of non-participation observation, interviews and document analysis, we uncovered complex social dynamics and paradoxical behaviors, emphasizing structural properties influencing strategic formation. Our contribution lies in a model proposing four propositions for future S-as-P studies in advisory boards within Structuration Theory. This research sheds light on discrepancies between formal practices and actual social behaviors, enhancing transparency in corporate dynamics, which often remain obscure.
- Young People’s Perceptions about the Difficulties of Entrepreneurship and Developing Rural Properties in Family AgriculturePublication . Yamaguchi, Cristina Keiko; Stefenon, Stéfano Frizzo; Ramos, Ney Kassiano; Santos, Vanessa Silva dos; Forbici, Fernanda; Klaar, Anne Carolina Rodrigues; Ferreira, Fernanda Cristina Silva; Cassol, Alessandra; Marietto, Marcio Luiz; Yamaguchi, Shana Kimi Farias; Borba, Marcelo Leandro deThis article aims to understand the perceptions of young rural entrepreneurs about the difficulties in investing in family farms in which they work. Ninety-eight people were interviewed at the event “Meeting of Young Entrepreneurs of the Rural Environment of Santa Catarina: the rural youth leading the sustainable development”, held in May 2019. The methodology applied in this paper is qualitative and quantitative, through a bibliographic review and a numerical analysis on work conditions and workers’ profile. A brief theoretical background is presented to facilitate the understanding of the results and their relation to family farming, entrepreneurship and its reality in Brazil. As a result, the economic issue was pointed out with 34% of the cases, as a hinter to undertake in rural properties, followed by the lack and low qualification of the workforce available with 12.6% of the cases and the lower selling price for the producer with 7.6% of the cases.
