Unidade de Investigação - CiTUR - Centre for Tourism Research, Development and Innovation
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Browsing Unidade de Investigação - CiTUR - Centre for Tourism Research, Development and Innovation by Author "Almeida, Nuno"
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- Developing a wine experience scale: A new strategy to measure holistic behaviour of wine touristsPublication . Santos, Vasco; Ramos, Paulo; Almeida, Nuno; Santos-Pavón, EnriqueThis study develops a scale to measure wine tourism experiences and was tested in Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience scale combines experience traits with the traditional approach to scales related to wine tourism. The development of the scale follows the most recognised validated procedures. Data were collected from a total of 647 international wine tourists in the wine cellars of the two main fortified wine tourism regions visiting areas: Porto and Madeira. Structural equation modelling (SEM-AMOS) was used as the main analysis and validation tool. The resulting 18-item wine experience scale comprises four major dimensions: (1) Wine storytelling, (2) wine tasting excitement, (3) wine involvement, and (4) winescape. All these showed reliable and validated indicators. This new scale presents a valid new tool to better measure and evaluate experiences in a wine tourism setting. This study o ers a broad range of use for academics, managers, planners, and practitioners. It shows how a new measurement tool focused on the wine tourism experience in terms of several outcomes and applications, addressing important practical managerial implications, can have an impact on academic research. Most previous tourism scales still fail to measure the specifics of wine settings. This is the first scale that comprises the dimensions of experience with wine senses, applied in a relevant wine destination where research is still limited. The results are relevant in boosting the increasingly recognized awareness of Portugal as wine tourism, as well as bringing experience scales to the body of knowledge.
- Gestão de Destinos TurísticosPublication . Almeida, Paulo; Oliveira, Verónica Nobre de; Carvalho, Mário; Coelho, Júlio; Almeida, Nuno; Almeida, Anabela Elias; Fonseca, Júlia Fragoso; Eurico, Sofia; Viana, Ana Sofia; Almeida, António Sérgio Araújo de
- Manual de boas práticas e sustentabilidade no turismoPublication . Almeida, Paulo; Eurico, Sofia; Almeida, Sérgio; Oliveira, Fernanda; Jorge, João Paulo; Ramos, Dulcineia; Oliveira, Verónica; Simões, Ana Raquel; Borges, Patrícia; Malheiros, Cátia; Caetano, Marta; Amorim, Daniela; Viana, Ana Sofia; Coelho, Júlio; Sousa, Ana Elisa; Lourenço, Paulo; Rafael, Célia; Almeida, Nuno; Fonseca, Júlia; Schön, Michael; Martins, Rui; Dias, Francisco; Cardoso, Lucília; Mendes, Alexandra; Bento, Carla; Elias-Almeida, Anabela; Varela, Luciana; Varela, Jorge; Santos, Luís Lima; Gomes, Conceição; Brasão, Inês; Baptista, Pedro
- Pedagogical and cultural tourism as a factor for the international development of competences in the context of entrepeneurship, innovation and creativity in tourism. An exploratory study of Zingplanet brand: Cabo Verde and São Tomé e PríncipePublication . Felizardo, Fernando Vasques; Duarte, Eunice Almeida; Almeida, NunoThe Zingplanet brand has developed an pedagogical-cultural tourism project geared to the international market which is based the optimization of existing spaces for the creation of teaching and leisure academies in Cape Verde and São Tomé. Developing a mixed concept of vacation and learning for international students who want to know and live these territories in the context of learning and leisure through exchange programs integrating schools and universities. But also active vacation, where thematic programs are stretched to the knowledge of the culture, tangible and intangible heritage. Still sets the creation of an international and intercontinental network of artist residencies to establish exchange and the development of cultural and pedagogical skills as a learning factor. Programs can be designed for specific curricular interests. At the same time, this project is also designed for qualified teachers and trainers where it is proposed that they can take holidays in volunteering, staying in artisticpedagogical residences and simultaneously teaching modules, in which they are competent in a mix of pedagogy-teaching and tourism in addition to to trainers and resident teachers. This exploratory study aims to understand the scope of this tourism product, as it may be impacting to young students of different educational levels, as well as to the destinations and host populations by the possibility of being co-creators of experiences. Through creative tourism and educational tourism, leading to the development of low-income populations and young people to whom experiences in other territories may be provided, due to the streamlining of this program. As such, it is crucial to cross this process and product of educational tourism and creative tourism with the state of the art. In this sense, it was found that this product aims to generate development in local communities for linking the teaching of culture and know-how, based on the educationtal tourism and creative tourism.
- The Impact of Country of Origin on Brand Equity: An Analysis of The Wine SectorPublication . Passagem, Nádia; Crespo, Cátia Fernandes; Almeida, NunoAbstract. The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand awareness and perceived quality, as well as the brand equity subsequent effect on purchase intention. The hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results of the Portuguese sample indicate that the country of origin affects positively all the brand equity dimensions. The Canadian sample results show that country of origin affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness dimensions.
- UNESCO brand portrait in Portugal: The use of the brand on official websitesPublication . Almeida, Tânia Sofia; Almeida, NunoThis paper aims to examine the way that the municipalities communicate the UNESCO World Heritage brand on their official websites, subsequently to the much desired World Heritage Listing. In 2019, with the classification of 2 new sites by the United Nations Educational, Scientific and Cultural Organization, Portugal’s presence on the World Heritage List increased to 17 sites. For the purpose of this study selection of the World Heritage Sites followed two criteria, to be a cultural site and a single municipality site. After literature review this exploratory study analyzes the use of the logo and how the UNESCO classification is communicated on the official websites of 13 municipalities, in Portugal. Findings demonstrate inconsistency in communicating the classification, being that the WH logo is not used in 11 (65%) of the 17 websites analyzed. This paper contributes to the field of destination branding by gathering information which will enable future research. For the municipalities and other official site managers, this paper provides further insight into the online use of the UNESCO brand.
- Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvementPublication . Santos, Vasco; Ramos, Paulo; Almeida, Nuno; Marôco, João; Santos-Pavón, EnriqueThis paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theoretical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.