ESTM - Mestrado em Gestão e Sustentabilidade no Turismo
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Browsing ESTM - Mestrado em Gestão e Sustentabilidade no Turismo by advisor "Bento, Carla Isabel Santos de Sousa"
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- Ja Nice - Sustainable Surf and Yoga HostelPublication . Greising, Janice Maiken; Jorge, João Paulo da Conceição Silva; Bento, Carla Isabel Santos de SousaThe following text is a business plan for – Ja Nice, a sustainable surf and yoga hostel in Costa da Caparica, Portugal. It aspires to offer environmentally conscious, yoga-loving, surfenthusiastic travellers and digital nomads an experience focused on well-being, community and awareness. Ja Nice combines the elements of surfing, yoga and sustainability, targeting a demographic of travellers seeking authentic and responsible tourism experiences. The Business plan outlines strategies for reducing the environmental impact of the hostel through environmentally friendly renovations, reducing energy use, using renewable energy, composting waste and sustainably sourcing materials for furniture and decorations. Portugal, and in particular the Costa da Caparica destination, are ideal locations for such an innovative hostel concept. Portugal is known, among other things, for its breathtaking beaches and vibrant surf culture. Costa da Caparica has steadily grown in popularity in recent years, especially among the surfing community. The business plan addresses key challenges such as the balance between profitability and sustainability and the importance of developing a strong connection between guests and the local community and environment. This paper presents a model that embodies high standards of quality and efficiency in areas such as design, communication and marketing. By combining theoretical and practical approaches, the leisure experience is optimized, with particular attention paid to the economic, environmental and social aspects of both the enterprise and the local community. The concept follows the principles of sustainability and is based on the United States Agency for International Development’s Sustainable Tourism Enterprise Development: A Business Planning Approach (Humke & Hilbrunner, n.d.).
- Pablo’s Camp - Developing a Business Plan for a Sustainable Camping and Glamping BusinessPublication . Linhart, Maren Sophie; Bento, Carla Isabel Santos de SousaTourism is one of the fastest growing economic sectors in the world. Despite its potential for economic development, job creation and intercultural exchange, the industry causes considerable environmental and social impacts. The hospitality industry in particular is increasingly being criticised for its excessive consumption of resources, high emissions and poor working conditions. This raises the question of how tourism offers can be designed in order to be ecologically, economically and socially sustainable. This master's project focuses on the development of a sustainable business model in the hospitality industry using the example of Pablo's Camp, a planned camping and glamping site in northern Germany. The aim is to create a tourism offer that combines ecological responsibility, economic viability and positive social impact on the local community. Building on theoretical foundations, such as the 3P concept and the circular economy framework, a comprehensive business plan is developed that can be put into practice. The work combines academic research with entrepreneurial implementation. An evaluation of the location, market and competitor analyses, target group definition, sustainability strategies and financial planning are developed and implemented in the business plan. The master's project contributes to the practice-oriented implementation of sustainable principles in the tourism and hospitality industries and serves as an example of how responsible business models can be developed in this area.