Ja Nice - Sustainable Surf and Yoga Hostel

Greising, Janice Maiken

http://hdl.handle.net/10400.8/12730

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Authors

Greising, Janice Maiken

Advisor(s)

Jorge, João Paulo da Conceição Silva

Bento, Carla Isabel Santos de Sousa

Abstract(s)

The following text is a business plan for – Ja Nice, a sustainable surf and yoga hostel in Costa da Caparica, Portugal. It aspires to offer environmentally conscious, yoga-loving, surfenthusiastic travellers and digital nomads an experience focused on well-being, community and awareness. Ja Nice combines the elements of surfing, yoga and sustainability, targeting a demographic of travellers seeking authentic and responsible tourism experiences. The Business plan outlines strategies for reducing the environmental impact of the hostel through environmentally friendly renovations, reducing energy use, using renewable energy, composting waste and sustainably sourcing materials for furniture and decorations. Portugal, and in particular the Costa da Caparica destination, are ideal locations for such an innovative hostel concept. Portugal is known, among other things, for its breathtaking beaches and vibrant surf culture. Costa da Caparica has steadily grown in popularity in recent years, especially among the surfing community. The business plan addresses key challenges such as the balance between profitability and sustainability and the importance of developing a strong connection between guests and the local community and environment. This paper presents a model that embodies high standards of quality and efficiency in areas such as design, communication and marketing. By combining theoretical and practical approaches, the leisure experience is optimized, with particular attention paid to the economic, environmental and social aspects of both the enterprise and the local community. The concept follows the principles of sustainability and is based on the United States Agency for International Development’s Sustainable Tourism Enterprise Development: A Business Planning Approach (Humke & Hilbrunner, n.d.).