Pablo’s Camp - Developing a Business Plan for a Sustainable Camping and Glamping Business

Linhart, Maren Sophie

http://hdl.handle.net/10400.8/14641

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Authors

Linhart, Maren Sophie

Advisor(s)

Bento, Carla Isabel Santos de Sousa

Abstract(s)

Tourism is one of the fastest growing economic sectors in the world. Despite its potential for economic development, job creation and intercultural exchange, the industry causes considerable environmental and social impacts. The hospitality industry in particular is increasingly being criticised for its excessive consumption of resources, high emissions and poor working conditions. This raises the question of how tourism offers can be designed in order to be ecologically, economically and socially sustainable. This master's project focuses on the development of a sustainable business model in the hospitality industry using the example of Pablo's Camp, a planned camping and glamping site in northern Germany. The aim is to create a tourism offer that combines ecological responsibility, economic viability and positive social impact on the local community. Building on theoretical foundations, such as the 3P concept and the circular economy framework, a comprehensive business plan is developed that can be put into practice. The work combines academic research with entrepreneurial implementation. An evaluation of the location, market and competitor analyses, target group definition, sustainability strategies and financial planning are developed and implemented in the business plan. The master's project contributes to the practice-oriented implementation of sustainable principles in the tourism and hospitality industries and serves as an example of how responsible business models can be developed in this area.