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Evaluating economic sustainability of nautical tourism through brand equity and corporate performance

2022Book part Restricted access
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dc.contributor.authorSantos, Eleonora
dc.contributor.authorLisboa, Inês
dc.contributor.authorCrespo, Cátia
dc.contributor.authorMoreira, Jacinta Raquel
dc.contributor.authorEugénio, Teresa
dc.date.accessioned2022-05-06T16:27:57Z
dc.date.available2022-05-06T16:27:57Z
dc.date.issued2022
dc.description.abstractPrevious literature has validated the effect of brand equity on firm’s value through the impact of measures of perceived quality and brand loyalty on customer value and willingness to buy. Simultaneously, understanding how sustainable tourism can be developed is important for destinations, to identify regional policies, and to potentiate its attractiveness to tourists that are increasingly looking for nautical activities in close contact with nature. Thus, this paper compares the performance of nautical tourism firms in the Centro Region of Portugal, to assess the economic sustainability of those firms. Bearing this in mind, the sample of 51 firms is split into those with a brand and the brandless firms to evaluate the impact of brand equity on corporate performance. The analysis is drawn on the concept of firms’ economic and financial performance, which is measured by a set of indicators of profitability, financial structure, and leverage, constructed from companies’ financial reports from SABI database for 2015–2019. Data on touristic firms operating in the Centro Region are collected from the National Tourism Registry. Results show that brand impacts positively on corporate performance and, thus, increases the economic sustainability of these firms.pt_PT
dc.description.versioninfo:eu-repo/semantics/submittedVersionpt_PT
dc.identifier.citationSantos, E., Lisboa, I., Crespo, C., Moreira, J., & Eugénio, T. (2022). Evaluating Economic Sustainability of Nautical Tourism Through Brand Equity and Corporate Performance. In: V. Katsoni, A.C. Serban (Eds.) Transcending Borders in Tourism Through Innovation and Cultural Heritage (pp.105-118). Springer, Cham. https://doi.org/10.1007/978-3-030-92491-1_6pt_PT
dc.identifier.doi10.1007/978-3-030-92491-1_6pt_PT
dc.identifier.issn978-3-030-92491-1
dc.identifier.issn978-3-030-92490-4
dc.identifier.urihttp://hdl.handle.net/10400.8/7119
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.relationCentre of Applied Research in Management and Economics
dc.subjectBrand equitypt_PT
dc.subjectNautical tourismpt_PT
dc.subjectCorporate performancept_PT
dc.subjectEconomic sustainabilitypt_PT
dc.subjectTourism managementpt_PT
dc.titleEvaluating economic sustainability of nautical tourism through brand equity and corporate performancept_PT
dc.typebook part
dspace.entity.typePublication
oaire.awardTitleCentre of Applied Research in Management and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04928%2F2020/PT
oaire.citation.endPage118pt_PT
oaire.citation.startPage105pt_PT
oaire.citation.titleTranscending Borders in Tourism Through Innovation and Cultural Heritage. Springer Proceedings in Business and Economics. 8th International Conference, IACuDiT, Hydra, Greece, 2021pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameSantos
person.familyNameLisboa
person.familyNameCrespo
person.familyNameMoreira
person.familyNameEugénio
person.givenNameEleonora
person.givenNameInês
person.givenNameCátia Fernandes
person.givenNameJacinta Raquel
person.givenNameTeresa
person.identifier2201979
person.identifier.ciencia-id321B-D068-1CB4
person.identifier.ciencia-id5510-48F2-54DF
person.identifier.ciencia-id0615-6420-EC94
person.identifier.ciencia-idF81F-B3EA-946E
person.identifier.ciencia-id1F17-50A3-BEE2
person.identifier.orcid0000-0003-4693-0804
person.identifier.orcid0000-0003-2802-2589
person.identifier.orcid0000-0003-2886-7370
person.identifier.orcid0000-0002-2536-9168
person.identifier.orcid0000-0003-1040-3164
person.identifier.scopus-author-id56903606100
person.identifier.scopus-author-id55582040700
person.identifier.scopus-author-id56072058400
person.identifier.scopus-author-id55255925200
person.identifier.scopus-author-id54079668000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typebookPartpt_PT
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